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The Fiber Road: The 2023 Chinese Fiber Fashion Trend Docking Exchange Activity (Shanghai Station) Continues To Be Wonderful

2023/7/10 14:51:00 0

　　 On July 5, the fiber road - 2023 China fiber fashion trend docking exchange activity (Shanghai Station) continued brilliantly. China fiber fashion trend, together with Tongkun Group Co., Ltd., Huafeng Chemical Co., Ltd. and Anhui Fengyuan Biological Fiber Co., Ltd., entered into Seven Wolves Knitting Co., Ltd. and Virginia Heying Studio, demonstrating the innovative development trend of the fiber end, We also communicated with the terminal brand in terms of technology and demand, and gained a lot.

　　 Fashion trend of Chinese fiber: fiber makes life better

　　 Over the past 12 years, the trend of Chinese fiber popularity has become the wind vane for the development of China's chemical fiber industry. Wang Yongsheng, deputy director of the Marketing Department of China Chemical Fiber Industry Association, introduced that under the guidance of the popular trend of Chinese fibers, chemical fiber enterprises have continued to innovate in fiber raw material development, resource development, performance development, variety extension, performance improvement, quality improvement and other aspects, and continue to improve product supply. For example, Tongkun · China's fiber fashion trend 2023/2024 was selected as fiber - traceable solution colored regenerated cellulose fiber is used to screen the tracer suitable for the pre spinning injection process, prepare it into the tracer slurry, and then blend the tracer and color slurry into the spinning solution. The environment-friendly fiber made by the wet spinning process can not only identify the source of raw materials, but also save energy and reduce consumption; Deodorizing spandex is a functional fiber prepared by designing and synthesizing deodorizing functional body for polyurethane, introducing it into polyurethane solution, and dry spinning. It has durable deodorizing function and excellent water washing resistance; Anti fouling polyamide 6 fiber is a new type of fiber prepared by melting copolymerization with the addition of anti fouling functional modified monomer in caprolactam, which has durable anti fouling and is not easy to stain domestic stains.

　　 Li Guoyuan, manager of the quality management department of Tongkun Group, Chen Chao, assistant of the marketing department, Zhou Kui, director of the sales department of Fengyuan Biology, and Dou Zihan, brand promotion manager of Huafeng Chemical, respectively introduced the scale and technical advantages of their respective enterprises. In terms of polyester innovation, Tongkun Group has formed five brand product series - Lvyuan Silk, cashmere soft silk, elastic silk, colorful silk, and Kangyi Silk. Among them, spectral heating antibacterial flame retardant polyester fiber, spectral heating cationic polyester fiber, heat storage warmth cashmere like polyester fiber, light extinction profiled rabbit hair like polyester fiber and other products have been selected into the Chinese fiber fashion trend; In terms of spandex innovation, Huafeng Chemical focuses on three dimensions of high performance, functionality and environmental protection, such as Millennium ® The black spandex has excellent high temperature resistance, which can effectively solve the whitening phenomenon of ordinary spandex fabrics; millennium ® The super chlorine resistant polyurethane fiber can be soaked in sodium hypochlorite solution with concentration of 0.52g/L and pH of 6.0 at 50 ℃ for 30min, and the strength retention rate can reach 87%, the elastic elongation rate can reach 38%, the elastic recovery rate can reach 88%, and the chlorine resistance and fabric elasticity are excellent. In terms of innovation of PLA fiber, Fengyuan Biology has built a 10000 ton production demonstration line of PLA fiber (short fiber, filament) and yarn products, and has broken through the biological fermentation technology of preparing PLA fiber from straw.

　　 The Green Fiber Mark (GF) certification is committed to providing a new solution to the chemical fiber material industry chain that has a positive impact on global climate change. Liu Shiyang, deputy director of the development department of China Chemical Fiber Industry Association, introduced that GF certification includes three categories of green fiber and product certification: bio based chemical fiber, recycled chemical fiber, and stock solution colored chemical fiber. Relying on a complete set of advanced standards, GF certification has green and low-carbon requirements for production process, raw and auxiliary materials, and product quality, which can help consumers Manufacturers and brands provide reliable services, reflecting the soft power of Chinese fibers.

　　 Seven Wolf Knitting: Find the junction of upstream and downstream

　　 "Men are more than one side, and their character is always the same." Seven Wolves Knitting takes market consumption information as the entry point for research and development, takes customers' consumption motivation as the inspiration source, combines its business philosophy and the development trend of popular culture at home and abroad, and uses the latest technology to constantly meet the wearing needs of urban men in more diverse scenarios, creating a comfortable experience of caring for their body and mind, It is one of the leading brands in men's knitting industry.

　　 Yang Jie, general manager of Septwolves Knitting, introduced that the company implements the integrated development of online and offline. At present, there are more than 200 regional distributors in 27 provinces and 4 municipalities directly under the Central Government, all over online channels such as Tmall, JD, Vipshop, and No.1 Store. The company has long-term cooperation relations with Wal Mart, Carrefour, RT Mart and other world retail giants. With strong brand influence and product quality strength, the company continues to maintain a high compound growth rate, and sales are rising. In addition, the company also actively launched an international strategy. First, its products entered the international market, second, it introduced international high-quality supply chains, and third, it carried out international strategic cooperation, such as the introduction of foreign advanced technology and raw materials.

　　 Actively open, innovative and changing is a great feeling in our communication with Seven Wolf Knitting. Chen Wenli, chairman of Seven Wolf Knitting, said: "We are looking forward to targeted cooperation with fiber raw material manufacturers, finding a joint point in product differentiation research and development, realizing technology integration and innovation, constantly providing consumers with better product experience, and improving brand value."

　　 Virginia Heying Studio: When Underwear Design Meets Fiber Technology

　　 Virginia is a world leading underwear design, research, development and production company. Through the IDM (innovative design and manufacturing) business model, and based on three major technologies of computer mold opening, three-dimensional molding and seamless bonding, Virginia innovatively researches, develops and produces products including intimate underwear, sports products and consumer electronics accessories.

　　 Xu Zhaohui, the principal of Virginia Heying Studio, introduced that in 2020, Virginia Group will set up an ergonomic R&D and design office in Shanghai to provide more professional and market favored products and customized services for major underwear and clothing brands. The development team has been working on underwear for more than 20 years, adhering to the original development of "people-oriented". Based on ergonomics, brand style, etc., the studio has provided professional product design and R&D for Victoria's Secret, Wagol, Cischer, Ubras, Neiwai, Shangfu Group and other brands this week.

　　 Chen Yan, manager of the product department of Virginia Heying Studio, and Xi Qingying, a material developer, participated in this docking exchange activity. They said that, as terminal brands increasingly attach importance to the application of innovative fibers, the studio also hopes to have more understanding of fiber ends to better coordinate with product design and development. In view of the research and development needs of the studio, we had in-depth exchanges and looked forward to further cooperation between all parties.