Brand Is An Intangible Asset And A Core Element Of Commercial Competition

Brand is the intangible asset of an enterprise and the core element of commercial competition. The reporter learned that since this year, Keqiao has added 3 textile "Pinzi" enterprises, and 7 textile "Made in Zhejiang" standards have been approved. Up to now, the district has cultivated 16 textile "Pinzi" enterprises and guided the formulation and release of 16 textile "Made in Zhejiang" standards. The number of textile "Made in Zhejiang" standard enterprises and "Pin Zi Biao" brand enterprises ranks first in the province and the city.

"Obtaining the certification of" Pin Zi Biao "means affirming our enterprise, products and services." The person in charge of Shaoxing Jinyang Textile Co., Ltd. was thrilled to learn that the company's "medical one-piece disposable protective clothing (non sterile), medical split disposable protective clothing (non sterile)" products obtained the certification of "Pin Zi Biao". It is reported that "Jinyang Textile" is an enterprise specialized in producing and selling disposable medical protective clothing, isolation clothing and textiles for aviation cabin in Keqiao. As a "product label" enterprise, "Jinyang Textile" has always spared no effort in product quality and innovation, and has now taken the lead in the development of the era of great health.

In addition to "Jinyang Textile", the "soft furniture and mattress" of Zhejiang Huawei Media Intelligent Technology Co., Ltd. and the "chemical filament double twisting machine" of Shaoxing Huayu Textile Machinery Co., Ltd. competed on the list, marking that there are three more textile enterprises in Keqiao that have reached the domestic first-class and international leading level.

It is reported that as the "benchmark" of Zhejiang manufacturing industry, "Pinzibiao" Zhejiang Manufacturing is a regional public brand that integrates quality, technology, service and reputation and comprehensively reflects the image of Zhejiang enterprises and products by taking "high standards+strict certification" as the main means.

The textile industry has always been Keqiao's traditional pillar industry. In recent years, Keqiao has deeply implemented the brand cultivation project, continued to promote the role of the "Pinzibiao" brand in the quality improvement of the textile industry, and promoted Keqiao enterprises to gradually build the "Made in Zhejiang" standard and the "Pinzibiao" enterprise echelon of the whole industrial chain from textile machinery, yarn, fabric to finished products, forming a batch of high-quality Enterprise brand, industrial brand and regional brand with obvious advantages and independent intellectual property rights.

"Constantly promote enterprises to strengthen brand building, form a 'Pinzi Biao' cultivation library after comprehensive arrangement, actively organize enterprises to participate in the 'Pinzi Biao' cultivation service project training courses, and at the same time implement targeted assistance to enterprises to improve their ability to participate in the 'Pinzi Biao' brand building." The relevant person in charge of the District Market Supervision Bureau said that since this year, Keqiao has completed the cultivation approval of 19 "Made in Zhejiang" standards, provided special guidance to 9 product standards and listed them in the cultivation library. At present, 7 enterprises have started the construction of "Pin Zi Biao". At the same time, Keqiao actively creates a textile fabric brand belonging to Keqiao, continues to explore and promote the "Keqiao Best Choice" brand, and promotes the quality and brand efficiency of the fabric industry.