If You Want A Brand Woman Dress To Join The Shop, Please Check This "Entry Notice".

" When I open the shop successfully, I will divorce you. "He said lightly, after hearing, she felt warm and warm, and thought," there is no promise that the world will last forever and the sea will run dry. This is a very hot line on the Internet recently, which satirize China's chaotic joining market. Next, I would like to talk about what holes to join, help some small partners who want to join, and avoid dropping holes. If you want to choose a brand woman to join a small shop, please pay attention to this "entry notice".

　 First: franchise fee

The reason why chain stores charge franchisees is that the brand has value and has a series of follow-up support services for franchisees.

For example, the location of the shop before the renovation guidance, shop training, the whole brand of publicity and support, to achieve these services, the brand side needs to continue to invest in funds.

And now the brand side puts forward the "0 yuan joining fee" divine operation. Is it really cost free and pays close attention to the welfare for investors?

Calm down to calculate an account, you will find that behind the 0 yuan franchise fee is often a pile of conditions. For example: pay XX million renovation costs by the headquarters of the unified decoration, even if their own decoration, headquarters will give shop decoration standards, late acceptance shop will bring up unqualified place; every month must reach XX purchase quantity or sales volume.

Franchise fee is not not collected, but just another way of saying it!

Second: site selection

Before joining the contract with the franchisee, the franchisee promised to provide guidance for location selection and give professional location suggestions.

In fact, the franchisee only wants to join the franchisee to open a store early and earn a franchise fee. Whether the address chosen by the franchisee or the address chosen by the franchisee, whether the geographical location is superior or not, the volume of traffic is not much.

Third: product cost

In some traditional clothing industry or building materials industry, the brand side will not only earn the franchise fee. In order to ensure the subsequent profits, the brand side will earn the difference from the periphery of the product.

The entry price of franchisee will be 5-10 points higher than that of the brand side, so as to ensure the interests of the company.

In addition, if the brands have direct shops, they will put the latest products in the direct outlets, so that the outlets will have a competitive advantage, or sell the slow-moving goods to the franchised stores.

Fourth: management fee

The brand side stipulates that the franchisee needs to pay XX yuan / square meter management fee every month. In fact, the brand does not provide any help to the store's tidiness, but it is unreasonable to charge management fees.

We all know that living in a residential area is subject to management fees, because there are special persons to maintain cleanliness in the public areas of the floors and communities and share common maintenance.

It is extremely unreasonable for the brand side to charge management fees to the franchisees. There is no factual maintenance, but a means to earn the cost of franchisees.

Fifth: fictitious model shop

The description of the store / model store will always stay on the words and pictures. Once the investment town proposes to visit the site, the brand side will drag on and talk about it.

Nine times out of ten, the model shop is fictitious. This seemingly brand of looks is probably a leather bag company.

These are the big brands that need to be avoided. Pit, hope to invest in brand women's clothing to join the small partners can attract attention, guard against being deceived.