How Do Middle-Aged Women's Clothing Stores Display Well?

As the terminal of clothing sales, clothing display is an important source of information for middle-aged women to dress. Therefore, by studying the consumption psychology of middle-aged women, and grasping the characteristics of sensible, fashionable, emotional and conservative women's clothing consumption, it is particularly important to effectively do a good job in stimulating their consumption desire and promoting sales.

The display of middle-aged women's clothing should adhere to the principle of customer orientation, adapt to the consumption characteristics of middle-aged women, and use scientific and reasonable clothing to effectively attract consumers, so as to achieve the purpose of stimulating consumption.

Middle aged women Consumer The characteristics of intellectuality can make the carefully selected middle-aged women clearly compare and purchase conveniently from the orderly color and display, which is the most important point of display.

The layout of the display should give people a sense of balance, coordination and stretching. Middle aged women are accustomed to regular symmetry. Not only the focus of the display and other elements on the surface should be balanced, but also the proportions of the rack, props and goods in the space should be appropriate, so that the psychological pressure of the customers can be relieved. Positive display , Side display It can effectively display the same series of products and display the same series of products. This step by step method avoids monotonous and monotonous. It can remind consumers to discover the bright spot of commodities and touch the goods at any time. Investigation and study of the height of middle-aged women is the basis for displaying the height and avoiding the display of dead ends. Only when it is convenient to pick and place and confirm from multiple angles, can they decide whether to try or even buy.

In view of the characteristics that middle-aged women like to pursue famous brands and consumption fashions, we should make efforts to fully display the connotation and style of brands in order to cater for them and enhance their sense of value.

With all kinds of pop, multimedia video, promotional materials, print ads, props, rotating booth and other leading commodity configuration propaganda, fully display commodity selling points, the primary and secondary distinctions, allows customers to have a clear understanding of brand, enhance brand attractiveness. For middle-aged female customers, lighting should give people a gentle feeling and embody the exquisite and exquisite features of women. For products, if the lighting quality is not high or improper use, not only can not show the original color of the clothes, sometimes even appear visual chromatic aberration, or make the color darker or mottled shadow, serious damage to the original appearance of the clothes, so that the sense of grade has plummeted. At the same time, it is necessary to choose different sizes of clothes rack according to the characteristics of large difference in the middle-aged women's clothing, otherwise it will be difficult to reflect the grade. In short, a small number of loose display methods can more clearly highlight the noble style of clothing brands.

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(1) the areas with frequent commercial activities are generally commercial centers, downtown areas and frequent commercial activities, and the turnover is bound to be higher. Such a shop is called "an inch of gold". In this area, logistics is fast. For the clothing industry, the trend of clothing circulation is very fast. If the commodity flow is slow, it may be out of fashion before the clothing is sold, so the area with frequent commercial activities is a perfect location for the choice of the location of the clothing store. Clothing chain franchise

(two) in areas with high population density, shops are opened near residential areas, with relatively concentrated population and high population density. In such areas, people of all ages and social strata have. It is easier to choose which styles or types of clothes to sell, and there will be more customers. Moreover, because the flow of population has been very large, it is easy to understand the daily sales volume, so sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.

(three) Street shops with large traffic volume are on this kind of street, with large traffic volume and relatively large patronage of shops. But consider the large traffic volume on the street and the influence of terrain or traffic to choose the best location. For some passenger traffic, but because the traffic arteries, the passenger flow is the place to go to work, it is not a good choice of clothing store address. Clothing chain franchise

(four) when the location is convenient, customers are willing to patronize and willing to go there by car. Generally speaking, there is a bus stop nearby, or a shop that can walk less than 20 minutes walk is the best.

(five) people gathering or gathering places, such as theaters, cinemas and other entertainment places, sometimes attract people who are recreational and entertainment to stroll around the shops, and many people will buy them. Clothing is popular and has many styles, so long as people can buy unique styles of clothes, people will be afraid to buy them elsewhere. Moreover, most of the places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these places will attract a large number of young customers who are catching up with the trend. Clothing chain franchise

(six) neighborhoods of similar shops can attract customers if they are concentrated in a certain location or block. Because there are many shops that run similar products, customers can have more opportunities to compare and choose here.

We may as well listen to the consumer's view: Ms. Jiang, who teaches in a university, buys clothes every time, and always likes to go to the clothing store's intensive places. She thinks that besides many styles, the shop can be sold more than three, and it is easier to start the price. Therefore, do not worry about competition among the same businesses. Once the shops are open, the aggregation effect will be easy to expand, and to form a "professional Street". The business will be easier to do than single handedly. Clothing chain franchise

Generally speaking, the area with more than two conditions is a good location. If all of them are available, it is the site of * *. However, the rents with these conditions are generally quite high. Shopkeepers should not be intimidated by higher rent, but carefully analyze how much money can be invested in this fund. Generally, as long as the idea of opening a shop is right, it is high investment and high return, so we must invest in the shop site. It's better to spend a lot of money to find a good store if you spend a lot of money on a big shop.