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Rebuilding The New Atmosphere Of Contemporary Oriental Aesthetics, "Exception" 2024 New Product Release
What is classic and what is modern. How can clothes be linked to eternity? "Exception" has been looking for the answer to this question. In the fast-moving social life, people are trapped by time. When we take clothes as a link, we go beyond the appearance of clothes, link it with history, culture and even the origin of our life in depth, and see a broader spiritual picture.
As the oldest and most successful design brand born in Guangzhou and existing in China, during the 2023 China (Guangzhou) International Fashion Industry Conference, "Exceptions" continued the brand concept activated in manufacturing and inherited in use, ingeniously presented the "Grand View · Sense of Tranquility" series and the "Inheritance and Reconstruction" exhibition, and pinned China's world outlook and traditional aesthetics on craft and clothing, Let the oriental aesthetics come into being from clothes and go back to the essence of life.
Full Narration of "China Perspective"
Design is the carrier of emotion and the embodiment of mind. "Exceptions" is good at drawing inspiration from the long-standing Chinese culture and integrating traditional oriental aesthetics into modern fashion design through unique art forms. This series of "Grand View · Meditation" extends from the spirit of Ding Kiln and Diao Ling in the Song Dynasty, and ingeniously combines tradition and rebirth, giving it a new connotation. Through exquisite raw materials, techniques and tailoring, the oriental aesthetics full of vitality and cultural strength will be integrated into the modern lifestyle, creating an experience of physical and mental integration for modern women.
"Exceptions" has been looking for creative inspiration and brand genes in Chinese traditional culture and crafts since very early days. "I don't think that clothing is a simple and material thing. Clothing is the link of civilization, and it places our hopes and sustenance for a better life in different times." In the eyes of Mao Jihong, the founder of the "Exception" brand, folk art is an undervalued pioneer art. Every place retains very simple and authentic folk art.
"Grand View · Consciousness" is a kind of life view of the Chinese people when facing the sun and the moon, and the heaven and earth are constant. "Grand view" means extraordinary insight and wisdom. "Consciousness" means extreme concentration and awareness. This series follows the "friendly and equal modern design concept" advocated by the "Exceptional" brand, subtly integrates traditional crafts and oriental aesthetics into powerful modern manufacturing technology, and expresses the hope that contemporary women will use the wisdom of oriental philosophy to work inward and establish themselves.
The unique texture and color of the fabric vaguely visible between light and shadow continues the natural, simple, elegant and implicit style of "exceptional" women's clothing; The details in simple colors, thundering in silence, just reflect the vitality flowing in silence; The exquisite totem, which is numerous, exquisite, flowing and hovering, is the noble Chinese spirit.
Tradition and rebirth, stretching and coagulation. The show uses digital art to integrate the ultimate expression of Song Dynasty aesthetics. With the constant switch between macro and micro perspectives, the audience can see the universe, achieve the balance of "entering and leaving", endow the energy generated by the two opposing auras with a firm and relaxed confidence, and let the invisible culture flow naturally into the tangible clothes.
"Looking for the Silk" is the natural mantle
Vitality has always been the most important creative motif of "exception", and "inheritance and reconstruction" is the DNA that best reflects this motif. It integrates different cultures and technologies harmoniously to complete the restoration and re expression of certain oriental aesthetics, and transcends the design language of cultural intergenerational unity.
The origin of silk is the chapter with the most Chinese characteristics and oriental wisdom, which contains the civilization of construction methods and the Chinese people's thinking about the life and death of heaven and earth. The exceptional story of "inheritance and reconstruction" introduced a new chapter of "looking for silk", bringing a contemporary art exhibition that combines silk culture, oriental aesthetics and fashion, and installations.
The exhibition exhibited the large-scale "silk and satin" textile fabric device, the video documentary "Looking for the Silk", and the textile machine parts device provided by Tianyi Textile Machinery, which was hand written by the team of Zhejiang University of Technology, And all the way back to the "Exceptional" brand "Miao Art - Inheritance and Reconstruction", "Song Culture - Qing Shao", "Women's Script - Life is Beautiful", "Dunhuang - Long Success", "Elegance · Song" five series of classic clothing works, through the inheritance and reconstruction of silk, extend the once brilliant Tang and Song culture and technology.
The Exploration of "Aesthetic Pioneer" Permanently
Today, design is brought back to the level of industry thinking. If Chinese clothing wants to form a strong competitive pattern in the international market and pursue a greater voice in fashion, it must pay attention to design and constantly improve the added value of products.
"Exceptions" sticks to the independent character and the spirit of freedom, and has gone through 27 years of deep understanding with the firm and enthusiasm of long-term doctrine, which highlights the rise of China's clothing design power and pioneer value, and also brings profound insight to the industry - it requires full self-awareness and self-confidence to really subtract in design.
At present, the post-90s and post-00s have high recognition and enthusiasm for Chinese traditional culture. In the face of this younger and more confident group, what do costume people really need to pass on? Rebuild what? According to Mao Jihong, it is to continue China's civilization as a nation of etiquette and clothing, and to export mindfulness and care that belong to Chinese culture alone to the society. This is also the naturalistic and minimalist aesthetics that the "exception" has always adhered to. Through the Chinese perspective, it can complete a kind of timeless and stylish modern clothing - let the great be integrated into daily life and let the magnificent be learned naturally.
Tradition and innovation, nation and world, humanity and nature, "exception" explores and pursues life style and life essence through clothing. The repair and recreation of traditional fabrics, the in-depth exploration and study of traditional crafts and oriental aesthetics are the cornerstone of the "Exceptional" brand's longevity.
From the perspective of higher cultural value and industrial intention, the oriental implication of "exception" long-term exploration stems from its continuation and inheritance of the Chinese spirit. As a contemporary discoverer of oriental aesthetics, it is not only a clothing brand, but also a "born exceptional" brand of Chinese cultural aesthetics. It inspires "the self awakening of contemporary Chinese life aesthetics", and constantly reconstructs and leads the development pattern of Chinese clothing industry. It uses design to find the connection with people, and gives back precious beauty, which is deeply rooted in the hearts of people from inside to outside.
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