China (Hefei) Fashion Original Design Base Will Make Its First "Show" On New Year'S Day

On December 27, it was learned from the news briefing of China (Hefei) Fashion Original Design Base held in Yaohai District, Hefei that China (Hefei) Fashion Original Design Base, which focuses on fashion and integrates clothing, art and fashion, will bloom in the main city of Hefei on New Year's Day 2024. During the opening of the street, the base will hold discount clothing fairs from top ten designers and settled brands in Shanghai, Hangzhou and other places simultaneously, online live broadcast purchase festivals and creative and manual fairs of clothing design colleges and universities. This urban fashion complex project integrating "industrial transformation+urban renewal+environmental improvement" will also bring more fashion consumption experience to Hefei citizens.

   Starting from profound textile genes

Anhui's textile genes are deeply rooted in Yaohai. In the 1950s, Anhui No. 1 Textile Factory settled down in Heping Road and grew into a provincial advanced enterprise and a large profit and tax earner in Anhui Province. In the 1980s, the textile industry once became the largest export industry in Anhui.

Deep textile genes spread in Yaohai. At the beginning of the new century, more than 10 professional markets, such as Zhonglv Square Trade City, Anhui Jiulongzhu Children's City, Anhui Baima Clothing City, Baoye Home Textile Plaza, gathered in front of Hefei Railway Station, with a total business area of 500000 square meters, more than 30000 employees, and created 10 billion level output value. Yaohai District has been awarded the title of "China's Famous Clothing Trade City" and "Anhui Fashion Street".

Exterior view of the starting area of China (Hefei) Fashion Original Design Base

Only progress, never stop. In 2021, in order to promote the transformation and upgrading of Zhanqian Road clothing market, Yaohai will start the overall planning and design of China (Hefei) original clothing design base covering an area of 2.98 square kilometers with Zhanqian Road+Shengli Road as the main axis.

Now, through the micro renewal and light transformation of "demolition, connection, addition and modification", the original design base of China (Hefei) clothing has carried out a new facade design and a comprehensive packaging design of site landscape, lighting, etc. The space aesthetics is vividly displayed here.

   Go to the city's fashionable reception hall

In the process of base construction, Yaohai District, with the help of the World Manufacturing Conference as the world stage, has hosted the textile and clothing industry development forum of the World Manufacturing Conference for two consecutive years, held the first fashion week in Hefei, the first fashion design competition in Anhui... From domestic industry associations to industry leaders, from national top designers and original brands, the textile and clothing industry began to focus, Funds, resources and talents began to gather.

One corner of Hanging Garden of China (Hefei) Fashion Original Design Base

With the active exploration of Yaohai District, Anhui textile and garment industry is moving towards a higher stage and a wider world with an innovative pace.

The base highlights the deep integration of "original clothing design+", integrates Anhui textile industry heritage with various resources and tourism elements such as creativity, culture, art, design and experience, and develops clothing industry culture and tourism products that integrate functions such as visit, interaction, shopping and leisure, Focus on creating "original design new economic park+fashion economy new consumption block+fashion experience new cultural tourism landmark". Walking in China (Hefei) clothing original design base, fashionable glass curtain wall, colorful spinning and roof garden, park IP, etc., almost every place can become a clock in and a photo spot.

"We attach importance to original design, build a stage for designers to display their talents, and create a highland for talents to gather," said Zhu Minmin, the head of Luxi, an original clothing brand that has settled in the base. This is very consistent with their brand culture. We believe that this industrial platform integrates contemporary Anhui textile culture, innovative commerce, immersive culture and tourism, and community activation, It will become a fertile land for brand development and provide more fashion pioneer groups with avant-garde, quality and differentiated cultural and tourism card consumption scenes. (Zhang Yaqi, Xie Xiaoyi)

(Source: Publicity Department of Yaohai District Party Committee)