Overseas Marketing Strategy: How To Be More Competitive In Overseas Marketing Of Chinese Clothing

2021 is the most concerned year for cross-border e-commerce clothing going out to sea. Although the epidemic situation continues to ferment, the epidemic situation in Europe and the United States is serious, and the consumption in Europe and America is serious

The overall consumption level is also challenged. However, in 2021, China's cross-border e-commerce and market procurement both achieved double-digit growth, with more than 2000 overseas warehouses, making new contributions to the development of foreign trade. In the first three quarters, the proportion of the increase in exports of goods to GDP reached 27.8%, a record high in the same period of 10 years. Among them, clothing industry is a strong growth, greatly favored by capital, outstanding performance. The ceiling is high enough for any company that can transform the traditional pain points.

At present, the clothing industry can mainly focus on two directions,

First, from demand collection to design to supply chain efficiency improvement opportunities;

Second, China's supply chain has gone out to sea. In the last era, China was the factory of the world. Overseas brands made in China can be seen everywhere. Now it is a historical opportunity for Chinese brand globalization!

The purpose of this report is to provide global marketing information and insight for Chinese garment companies. It mainly analyzes the opportunities for sports and fast fashion clothing brands to go out to sea, so as to help Chinese garment cross-border enterprises become more competitive.