Taobao Alliance Releases Rights And Interests To Taobao Special Edition

According to the news on March 29, recently, Taobao alliance and Taobao special edition jointly launched Taobao customers and alliance partners to promote the special price version of Taobao with a subsidy policy, with the Commission of some commodities as high as 30%.

According to reports, Taobao alliance has planned different subsidy policies for new and old users.

In terms of innovation, if Taobao customer successfully guides a new user to Taobao special price app to place an order, Taobao customer will be given 10 yuan incentive. At the same time, Taobao alliance will also carry out a full end tracking of lock powder for 180 days for this new user. It is reported that new users in Taobao special edition completed the first purchase, that is, successful lock powder. All orders of new users in Taobao special edition app within 180 days will be settled with this Taobao customer.

Taobao alliance pointed out that the success criteria of Taobao Kela's first purchase of new users is that new users who have never logged in to Taobao special price version app for the first time should complete the payment and order of physical goods of Taobao special price version app within 7 days after they log in Taobao special price version app for the first time.

For the incentive policy for old users, the government provides rights and interests from two aspects: commodity supply and order promotion

(1) commodity supply advantages: Taobao special price version provides Taobao customers with high cost performance, low unit price goods and main products with commission exceeding 15%; in addition, some commodities also enjoy 30% special subsidy Commission.

(2) Taobao Alliance launched the first order Promotion Award: Taobao customers' promotion items are settled according to the upper limit Commission, and the order incentive benefits of 0.5 yuan / order (additional 1-2 yuan for specified goods) will be given; the official will also conduct full end tracking of dyeing for old users for 60 days.

According to reports, if a consumer in Taobao special edition of the app to buy through Taobao customers to promote the goods, that is successfully dyed. The dyeing rule shows that if the user who has successfully dyed the transaction within 60 days in the Taobao special edition app has no other tracking coverage, then the order Commission of the consumer transaction belongs to Taobao customer. At the same time, dyeing rights and interests to the nearest Taobao customers.

Taobao alliance points out that, unlike lock powder rights, a consumer can only be locked powder once, which cannot be replaced. And dyeing can be replaced, that is, after a Taobao customer successfully dyed, B Taobao customer can also promote substitution through single products and stores; users can be locked powder for a long time. The specific examples are as follows:

According to relevant staff of Taobao alliance, Taobao special edition is the key project of Alibaba Group in 2021, and a variety of high cost-effective products can only be placed in Taobao special price version. Officials hope to give Taobao customers more benefits through the cooperation between Taobao alliance and Taobao special edition this year.

It is reported that Taobao special edition has been online for one year. According to previous media reports, at its first anniversary conference, the official Taobao special edition reviewed the achievements of the platform: it gathered 2.2 million factory type businesses in 2000 industrial belts, including 300000 foreign trade businesses, and both monthly living users and annual purchase users exceeded 100 million. At present, Taobao's special edition still ranks first in the free ranking of app store.

Taobao alliance has been releasing rights and interests for Taobao customers since the beginning of the year. According to media reports, the Taobao platform has adjusted its recommendation rules, and the sales transactions brought by Taobao customers have been added to the statistics of Taobao Search. In addition, this year's Taobao alliance's first investment promotion activities officially began on March 1. The team leader can obtain cash, flow and exposure resources on the merchant side by promoting explosive products.