Shenzhen High Land Price Project Sales Cold Game Rules Change House Prices Soaring Will Become History

Since Beijing's blockbuster, China Jinmao's "Jin Mao Fu" product, IP, has been in the wind and water for ten years. Unexpectedly, it has grown up in Shenzhen.

After three years of grinding, as the first average price of Shenzhen Longhua area over 100 thousand square meters of residential, Jinmao government opened in November 24th, according to the scene intermediary, home buyers, the overall bad, probably less than 30%.

This is in sharp contrast to the selling and selling of luxury houses in Futian, Nanshan and Shekou District of Shenzhen. Longhua, the area that just needs to be concentrated, is obviously not yet ready to become a "luxury residential area".

Building a mansion in the upper pond in Longhua does seem to be a high risk attempt. Jinmao is also helpless because the price at which it was taken was too high.

In Shenzhen, like Jinmao, the price is generally facing difficulties. The king of tigang mountain, which was captured by Taihe more than three years ago, has not yet been able to enter the market. In June of this year, Longhua and Guangming made several kings.

And they are probably the last king of Shenzhen. In November of this year, the latest batch of land sold in Shenzhen, the government revised the land transfer rules, implemented "double restriction double competition", limited the land price and the future housing price, and directly trapped the former kings.

Under the new regulation, the future of Shenzhen's property market tends to be stable, and housing prices skyrocketed into history. The fate of the land kings seems to have been doomed.

The "double restriction and double competition" of land transfer in Shenzhen is the first in China. - Oriental IC-

The dislocation of the mansion?

In November 20th, the Shenzhen real estate information system showed that the Longhua Jinmao Mansion had been put on record, covering an area of about 155 to 248 square meters, with a total sale of 665 sets, with an average price of 103 thousand yuan / square meter.

On the evening of 24, Jinmao house launched about 200 suites to open to buyers, but the sale became a mystery. According to intermediaries, about 42 sets of transactions were conducted that day, and the rate of removal was only about 21%.

And Jin Mao said that the day was an internal subscription, a total of 161 sets of subscription.

In November 29th, Jinmao responded to the economic report in twenty-first Century. As a luxury house, the sales data of Jinmao house in Shenzhen are normal. "In the current market situation, if suddenly sold out, that is the pricing error."

Jin Maofu's price is much higher than the regional average. The surrounding secondary housing such as Hong Rong yuan Jun, Zhonghai Jincheng, special Hepingli price, more than 55 thousand yuan to 70 thousand yuan per square meter.

In Shenzhen, the average price was 100 thousand of the area, only Futian Central District, Nanshan, Qianhai area. Although Jinmao Fu introduced Shanghai's prestigious school as a bonus item, it did not achieve much results.

"100 thousand of the price, I definitely bought Nanshan." A property buyers said that the Longhua area is not mature yet, and its industry, business and supporting facilities are not very good. There is no irreplaceable natural resource.

It's not that luxury houses are hard to sell. In November 28th, the opening ceremony of the investment promotion office in Qianhai lasted 4.5 hours, and the 456 houses were sold out, with an average price of 108 thousand square meters.

Earlier, located in Futian Xiangmi Lake area of Shenzhen industrial city, the average price of about 130 thousand / Ping, the 192 housing source, is also sold out one day.

These areas are all the most popular luxury areas in Shenzhen, supporting mature, but under the price fixing policy, the price of new houses and second-hand housing is upside down. These luxury houses, whether they live or invest, are considered to have arbitrage space.

Insiders pointed out that the sale of a mansion on the one day is not a normal phenomenon. This is due to the abnormal price limit policy and high investment expectations. Under normal market conditions, the sale of luxury houses should be a relatively slow process.

Longhua, where Jinmao house is located, is a place where Wang has been out frequently in recent years. In 2013, Zhonghai Jincheng and Longguang nine dragons in 2015 finally entered the market successfully.

Jin Mao Fu's entry into the market was restricted by price limits, but the price approved by the company still hit a new high in Longhua. However, the market price is not going to go up, and people do not recognize it.

Embarrassment of earth King

Jin Maofu is the "king of land" in Longhua three years ago. It is a hot year and people are full of confidence in the future.

In June 2, 2016, Longhua sold the first commercial and residential land in that year. It was also the first pilot site for commercial housing sale in Shenzhen. It was sold by China Electric Construction Group and Jinmao joint to 8 billion 290 million. The floor price was as high as 56781 yuan / Ping, which was equal to the average price of second-hand houses such as Qianlong man Haining and special Hepingli.

In the first half of December 2015, Taihe won two residential land in 5 billion 700 million yuan. One floor price is about 51 thousand and 300 yuan / square meter, the other floor price is about 79 thousand and 900 yuan / square meter, refresh the national unit price land record.

Since then, the property market in Shenzhen has entered a stable period.

In June this year, Shenzhen once again welcomed the long history of the soil patten, known as the "epic class soil pat". Beside Jin Maofu, a new land king was captured. The land price of 67 thousand yuan / m2 was captured by dragon light.

At the same time, Yuexiu's Baoan tiangangshan parcel can sell the floor price of about 63 thousand yuan / square meter. It is only one street from the former Wang Taihe yard. A plot in Guangming district has also created a high price of the area, which is captured by 5 billion 408 million of Zhonghai real estate, and the unit price of the available residential unit is about 40 thousand square meters.

However, the carnival did not last long, and the market price hike expected by the king led the Shenzhen municipal government to become vigilant and introspection.

In November 22nd, Shenzhen ushered in a more than ten billion land sale. Unlike last time, 5 of the 6 residential blocks sold in the listing were strictly marked "market price limits", and the maximum price limit was adopted to limit the maximum price of housing.

The new regulations led to the loss of developers' enthusiasm. This time, there was not only the emergence of Wang, but also a photograph of the land.

Among them, the Longhua min Zhi plot near Jinmao town is taken by Zhonghai real estate. The total price is 5 billion 20 million yuan, the floor price is about 46 thousand and 400 / flat, and the price in the future is not higher than 71 thousand and 400 / m2. The industry believes that this has become an important reason for the Jinmao town's cold market.

Other kings had a hard time. More than three years later, Taihe tigang Hill king has not been able to open. At present, a land is under construction, and the marketing center needs to be perfected, while the other land is in a state of being abandoned. The surrounding house price is about 100 thousand yuan per square meter.

Guangming, a new area that has just started to rise in the past two years, is basically around 40 thousand per square meter. In June, the price of land sold by China shipping and electric power company reached 40 thousand / Ping. It is expected that the market will be difficult in the future.

"The property market has been given too much expectation, but it is far from being so strong." Li Yujia, a researcher at Shenzhen real estate research center, believes that there are various signs that Shenzhen's high-end purchasing power may not be so capricious.

He further pointed out that the "double restriction and double competition" of land sale in Shenzhen was the first in the country. Shenzhen should take the lead in implementing the long-term mechanism of real estate regulation, especially based on the linkage of "land price and housing price", and explore the mechanism of stabilizing housing prices from the source. This time Shenzhen did this, and the future housing prices were controllable.