Qinghai Carried Out In-Depth Embroidery Research And Creation&# 34; Green Embroidery&# 34; Cultural Tourism Business Card

In order to create the brand of "Qinghai Embroidery", from January 7 to 9, the Department of Culture and Tourism of Qinghai Province organized relevant experts from the Provincial Intangible Cultural Heritage Protection Center, Qinghai Normal University and other units to go to Xining, Haidong, Huangnan, Hainan and other places to standardize the industry development, do a good job in skills inheritance, employee training, strengthen publicity and promotion Carry out in-depth research on improving awareness of intellectual property protection.

The research team went deep into folk embroidery workshops, embroidery households, companies, local industry associations, such as Regong Art (Dui Embroidery), Tu Pan Embroidery, Tibetan Embroidery, Hehuang Embroidery, leather embroidery, etc. Through field visits, informal discussions, and other forms, they had face-to-face exchanges and in-depth understanding with the heads of local cultural and tourism administrative departments, inheritors of intangible cultural heritage, embroidery practitioners, designers, and enterprise heads, and through research, Basically mastered and found out the development status and "family background" of Qinghai embroidery.

It is understood that Qinghai embroidery has many categories, rich themes, exquisite workmanship, extensive uses, distinctive features, rich products, and many employees. It is promoting national traditional culture, intangible cultural heritage protection, inheritance and development, cultural tourism integration and development, and promoting farmers and herdsmen to increase income and become rich, Poverty alleviation and rural revitalization play a significant role. At the same time, it is also found that there are still some problems in the development of embroidery in Qinghai Province, such as small scale, scattered organization, weak innovation ability, lack of design strength, insufficient training of practitioners, unbalanced development among regions and categories, and failure to form a unified brand.

In the next step, Qinghai Provincial Department of Culture and Tourism will form a survey report on Qinghai embroidery according to the survey, carry out top-level design, increase publicity and promotion, vigorously promote the brand of "Qinghai embroidery", constantly improve the popularity and influence of Qinghai embroidery art, and create a cultural tourism business card called "Qinghai embroidery".