Fashion Headlines, No Innovation, No Fashion! China (Qingdao) First 100 Designers Fashion Innovation Summit Held.

In August 28th, China's (Qingdao) first big designers fashion innovation summit was held in Qingdao West Coast new area. "Oriental Fashion Center 2018 China fabric star user satisfaction fabric product investigation" launching ceremony was held in the same period.

The forum is hosted by China Textile Industry Federation Circulation Association, Qingdao China Textile billion alliance fashion industry investment group, China Textile Design Center and Qingdao China Textile and cloud Shang Business Operation Co., Ltd. More than 200 leaders from the China Textile Industry Federation, the Shandong textile and garment industry association, and the designers and brand founders of famous fashion brands at home and abroad gathered together to talk about the future development of the fashion industry. The forum deeply analyzed the brand development environment of designers and designers, and explored how to develop new paths for Chinese designer brands under the simultaneous upgrading of technology and consumption, providing more energy and wisdom for the original designers who are active in the forefront of the apparel creative industry in China.

Xu Jianhua, vice president of the Circulation Association of China Textile Industry Federation, made a keynote speech on "the urgent need to design the textile and garment market". He elaborated from three aspects: the professional market is the important circulation channel and value platform, the professional market needs to constantly upgrade and develop, and the original design has become the professional marketization characteristics. It stresses the need to integrate the original design creativity force with the professional market channel strength, form a new business mode and capital landing mode, promote the commercial value realization of our creative design ability, and promote the spanformation, upgrading, innovation and development of the textile and garment professional market.

Francesco Fiordelli, the representative of the fashion industry design jewelry accessories industry in China, said that China has a completely different strategic and creative background with western countries, and no design rules and regulations. Therefore, China is quite likely to become a new force in the world's leading market. He believes that many Chinese designers have overseas learning experience and have an international perspective. These designers carry on and innovate on the basis of Chinese traditional culture and will have a higher international status in the future. "Fiordelli

Tang Lin, founder of LIN STUDIO, takes his entrepreneurial experience as an example to explain his own fashion industry development. She said that entering the customer's heart to understand their needs, refining the customer's points, and making product positioning are the important measures to enhance the purchasing power of the brand. According to the location of customers, we can choose the matching shopping environment for them, so that the customers can feel the intention of the brand and naturally become the fans of the brand, and become the disseminators of the brand.

Zhou Na, deputy general manager of Shanghai bazaar China marketing, shared the theme of "Internet help original design". She believed that the Internet would break the industry imprisonment and help the emerging powers to rise. It is a very necessary process for original designers to enter the Internet through the Internet. During the forum, Zhou Na analyzed the support of the existing Internet platform for original design by all the professionals here.

In the guest dialogue session, Yu Minjing, general manager of China Textile Design Center, China's top ten designer Xie Jiaqi and Hao Jia, vice president and Professor Li Hongmei of Beijing Union University Art Institute, Chen Shangbiao, brand research and development director of supply chain, Beijing Union University, Shanghai Zhang Zhi Tang Industrial Co., Ltd., CEO Zhang Hongqiao, senior color brand founder Li Ying and other guests around the theme "design breakthrough / symbiosis", explore how to make design breakthrough its own limitations and supply chain management, logistics, marketing, customer maintenance bottlenecks, and achieve harmonious development with the industrial chain.

At the forum, "Oriental Fashion Center 2018 China fabric star user satisfaction fabric product survey" was officially launched. According to the introduction, "China fabric star user satisfaction fabric product survey" is the most influential fabric investigation activity sponsored by the China Textile Industry Federation and the textile and clothing weekly magazine. Its purpose is to identify, promote and promote outstanding fabric products and enterprises, and build a professional platform for industrial docking. The event has been held for 8 consecutive years since its first launch in 2011, and has been enthusiastically participated in by the upstream and downstream enterprises in the industry chain. Evaluation fabric There are nearly 1000 enterprises, and thousands of pieces of fabric are involved. Men's wear Women's wear, sports and leisure, Underwear Home and children's clothing five categories, become the domestic fabric and clothing brand, designers docking and communication platform. In 2018, the Oriental Fashion Center was named as "China fabric star user satisfaction fabric product survey" activity. Hundreds of fabrics of hundreds of fabric companies were selected to conduct static display on the West Coast East fashion season, docking many designers and clothing brands, and continuing to promote Chinese textile and clothing. Fashion industry Development.