"Jordan Cup Eleventh China Sports Equipment Design Competition" Final Burst Of Creativity

During the China International Fashion Week, which is being held in Beijing, China's only sports equipment design special event, the "Jordan cup Eleventh China sports equipment design competition" finals, was launched in Beijing on 27 March to promote Chinese sports equipment.

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Since the launch of the competition organizing committee in March this year, more than one thousand entries from 18 regions have been received.

After the initial evaluation, a total of 20 sets of sportswear design works and 20 sets of sports shoes design entries were finalists, competing for gold, silver and bronze awards for shoes and clothing.

The organizers said that with the development of society, the quality of life of Chinese people has been constantly improving, and their pursuit of health and fitness is becoming more and more intense. In the future, the demand for Chinese sports equipment will be bigger and bigger, and toward higher levels and diversification.

However, at the same time, the design level of China's sports equipment needs to be further improved.

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The main theme of this competition is "basketball dream space". The purpose is to win the practical concept of "tailored for Chinese consumers", and use unique design thinking to incorporate elements of basketball into sports equipment design, such as sports, fashion, technology and innovation.

The competition aims to select and discover a number of design elites for the Chinese sports equipment industry, thus representing the original strength of Chinese designers on behalf of Chinese sports.

On this China International Fashion Week, accompanied by the fancy basketball that swirls around the body, a contest that carries the dream of China's new designers comes to the stage. The sports shoes and sportswear show also include fashionable elements such as fancy basketball.

The final jury of this event is made up of Tsinghua University Academy of Fine Arts professor and famous Chinese fashion designer, and the president of the Parsons Institute of design, Parsons, is the chairman of the jury.