Yintai Group Celebrates The "China Shopping Festival" Coming.

Today, it's 18 stormy days. Yintai department store Hangzhou Wulin general store ushered in its 18th anniversary celebration. From November 11th to November 16th, Yintai group celebrates "China" Shopping Festival Here we go.

Yintai department store A entrance of Hangzhou Wulin general store

It is reported that China's Shopping Festival, intime department store launched the first line of online and offline prices at the same time, create the whole industry no reason to return the longest timeliness, capricious mail is to open the era of physical retail mail.

For this anniversary, Yuan Xingfu, general manager of Yinlin Thai department store, told reporters that "the biggest highlight of the anniversary is the latest products of the season. In terms of quantity, stores have already prepared a large quantity of goods, and initially expect more than 2 million SKU stores. "

Good things are not expensive.

As a responsibility for the quality of primary products and endorsed goods and commodity prices, Yintai is one of the most important strategies of enterprises.

In September this year, Yintai business took the lead in implementing the strategy of "good things not expensive" in its stores. brand The first to join, its products will be sold on a unified real price throughout the year, and it is expected to cut 20-30% on the basis of the current retail price. Take Staccato boots as an example. Its price is 1699 yuan, and the price of good things is 1299 yuan.

Daniel Chan, an intime business CEO, said in a media interview that "good things are not expensive. They are not more expensive than other channels. They are good things at reasonable prices." It is not a movement, but a profound and gradual change. Yintai will always stick to it, and it will deepen every year, and the intensity will increase until the supply chain is fully opened up.

Full channel play

In June 2015, Yintai and Alibaba fully integrated, Yintai entered the era of Internet + from various fields such as thinking, mode and business form, and completed the epoch-making retail form of Internet gene reorganization and renovation, and opened all channels of new retail. In this context, meow street, meow goods, meow guest, West election, West and other Internet + products came into being.

Wulin Yintai is a typical integration of mature stores. Customers can not only shop around 7*24 hours, but also can buy goods at stores, send home express products, buy goods online, buy goods online, and pick up goods under the line. Zhou Dafu and Eve are two brands in Wulin's all channel cooperation. At present, the whole channel of Zhou Dafu company has realized seamless connection between online and offline. The customer can check the store goods directly in the mobile Taobao and direct the order directly. The system will help the user to distribute the goods in the nearby store in the fastest time. If the customer is not satisfied with the goods that have been purchased, the offline store responsible for the distribution will be fully responsible.

Chow Tai Fook merchandise mobile Taobao view store page

And Eve Li last year's double eleven, sales ranked eleventh in the category of women's clothing, the entire network sales of 100 million. According to Eve Li Fang Fang, "this year's double eleven, Eve Li's stock is about 1.5 times that of last year, and it is expected that sales will grow 50% over the same period last year."

Eve's store, Wulin general store, Yintai department store

At the same time, Eve Li has been running ahead of three months ahead of this year in all channels of commodities, inventory and shop delivery. On the day of double eleven, more than 900 online and offline products will be expected to take part in the event. At that time, Eve's 509 nationwide counters will be sent to the stores to speed up the logistics efficiency and enhance the consumer's purchase experience.

Four capricious service

In November 11th -16 China Shopping Festival, Yintai launched the "Yintai Tmall price" to achieve the same price on line and at the same time, with a number of "capricious" services as a guarantee, to provide customers with the ultimate experience.

Willful Retreat: it means that Yintai starts from the Chinese Shopping Festival, and the renewal period is extended from 15 days to 30 days, creating the longest time in the whole industry.

Capricious delivery: in order to reduce the annoyance of customers' travel congestion, Yintai launched a "willful delivery" to subsidize taxi fare for the whole year.

Capricious loss: during the Chinese Shopping Festival (November 11th to November 16th), it is guaranteed that the goods purchased by customers will not be higher than the price of Tmall flagship store, or the difference will be paid, and there will be an endorsement by the insurance company.

Capricious mail: Yintai and Shun Feng launched "capricious postal service", and customers can enjoy the welfare of postal packages if they consume the full amount. After paying the cashier, customers can send them directly to SF to open the era of entity retailing.