Internet Big Three Electronic Envelopes Change Traditional Spring Festival Gift Culture

During the Spring Festival this year, Baidu, the three Internet giant in China,

Both Tencent and Tencent have launched electronic red envelope services and launched competition.

During the Spring Festival Gala in CCTV, the Alibaba (Alipay) distributed about 800 million yuan of electronic envelopes to the spectators who participated in the red envelopes.

In recent years, electronic payment APP has become a big industry in China. They make red envelopes and other Chinese traditions realize modernization.

For many Chinese,

It's part of celebrating the Spring Festival.

According to Chinese media reports, mobile phone APP has introduced this custom into twenty-first Century, and users began sending electronic envelopes.

On the eve of new year's Eve, the total number of WeChat red envelopes in China was more than 8 billion.

Tencent Inc said that on the eve of new year's Eve, WeChat's red envelope reached a peak of 409 thousand per second, and the total number of red envelopes sent to WeChat on New Year's Eve is 8 times that of last year's Eve.

Judging from Chinese tradition,

During the period, family members often send red envelopes to their elders.

But with the rise of electronic envelopes, red envelopes are being distributed among friends, colleagues and lovers, and even children are giving red envelopes to their parents.

Min Rui, who works in Beijing, said she sent a total of 100 yuan to her family and friends.

"When I sent red envelopes to family WeChat, I felt the atmosphere of family reunion was thicker.

Although I prefer real red packets, I do not refuse virtual red envelopes. "