The Key To "Net Red" Upgrading To Economic Phenomenon Is To See "Connotation".

In recent years, net red people have gone all the way. "

It also came into being.

A broker issued a research report specifically for the "net red economy". People looked over at the same time and made up their minds.

According to the report, according to the report, the net red Zhang holds 3 million 770 thousand fans, and Taobao stores open five crowns in one year, earning even more than a lot of first-line stars; the Taobao store of "national husbands" ex girlfriend has 870 thousand single pactions in a single month, according to the estimate, it can earn 150 million yuan a year; in May 2014, it became Taobao Taobao owner's net red Dong Mou, and the monthly income can reach six figures.

A new Taobao on net red, thousands of pieces of goods can be sold out in a few seconds, and turnover can be broken tens of millions of dollars.

Even if you are "defensive", the result is still staggering.

Of course, "shock" is more than that. In the industrial chain of net red economy, there are the rise of net red incubator and net red broking company. They provide professional companies with whole process packaging, create idols, sell lifestyle and earn fans' money. Under the line, there are product supply chain and brand dealers. With this kind of precision marketing, they improve efficiency, reduce inventory and speed up capital turnover.

A "front end" responsible for beauty and flowers, attracting fans and maintaining viscosity; a "backstage" that is responsible for operation, product design and supply, and providing a team to cash in the flow and let fans happily cut their hands. The net red, which was originally made of five flavors, was upgraded to an economic phenomenon, or even called "a unique new economic species in the world".

In addition to online shopping mode, net red has ten thousand ways to let you pay.

Some brands have started their own businesses, and some even rely on fans to receive advertisements, and even cattle can even endorse business. Besides, net red is also a vast market under the line, and it can be regarded as a win-win for business platforms, running shows, models and workshops.

In the final analysis, net red economy is still an eyeball economy.

It is the chemical reaction produced by the attention resources and the real economy.

In the era of Internet, its appearance is a necessity. It also accords with the individualized demand of consumer psychology. It is simple, efficient and fast food, and it can be seen as an instant result compared with the traditional economy.

In the past year, the net red "attack the city to pull out the village", the heat is crazy, even "bite the words" magazine has listed it as the "ten catchwords of 2015".

From the perspective of development, its performance will continue to be surprising.

But how far can the "new economic species" go?

At present, net red first faces the embarrassment of reputation.

At present, some network promotion companies provide "one-stop service" and "pipeline operation". Some of them even rely on the three aspects of destruction and no bottom line speculation to win fame and gain.

According to a survey conducted by China Youth Daily, 79.9% of respondents thought that "net red" was for the sake of being famous and all kinds of young people who beat the top. In the impression of 43.8% of the respondents, the net red was to pack their own swindlers through cosmetic and lying, and 40.5% of respondents thought that net red was a Taobao seller selling fans and selling low quality products.

The findings may be haughty and biased, but the image of net Hong is indeed not optimistic, nor is it enough to support the healthy and long-term development of the net red economy.

In addition, the net red people are strong in fishing, but most of them are not original.

No brand precipitation, it is difficult to form a recognition degree, it is difficult to cultivate loyal users to let fans "never abandon"; on the other hand, more and more net red, mostly fast food products, and the cost of creating idols, packaging network red is also higher and higher, the market space is still large, and whether the later can get a share of the cup is also a big test.

In the new year, we would like to see the healthy development of net red economy and provide users with better services.