Women'S Psychological Performance Keeps Rising.

A lot of female friends like to stroll around the street. Obviously, the location is obvious.

Female psychosocial researchers say: because women's shopping research is related to research, it is said that they first turn around the entire shopping mall instead of directly entering the center of the shopping mall.

Purchase of female friends

They like to go around the mall.

Instead of rushes to buy things, most female friends go shopping with the idea of looking at what they want to buy.

Then it is the comparison and screening of brands. The actions of buying clothes are very random. Female friends are sentimental and feel good.

At this point, no male friends, male friends will first think of what they want to buy before going out, identify the brand, and then go straight to the counter.

The flow of clothing makes women wear faster. Everyone has a curiosity. People who have strong flow shops are easy to get together and always want to squeeze in and have a look.

The first is because women are

The reason for this is that the location of the shop can give people another kind of location.

The sense of space, the display of shops is also an important reason. Most female friends will feel that "good brands occupy a good place" and many brands will naturally feel bad when they are crowded together.

Women's clothing stores seem to emphasize men's clothing design and display style more than men's clothing. Men's friends just go shopping to get involved in their career and life. They don't pay much attention to the shop's feeling. They only pay attention to the clothing brand which is not suitable for themselves.

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The decoration of clothing stores not only refers to the decoration of the storefront, but the decoration of the shops only creates the external image of the clothing stores. People often say that "gold and jade are out of the woods," and no consumers like such clothing stores.

Therefore, in addition to paying attention to the decoration of the store, the clothing store should pay attention to the interior decoration after opening the shop, which involves the problems of lighting, shelf display and clothing collocation in the store. The ultimate goal is to achieve the purpose of letting the lower Buddha store comfortable when shopping in the clothing store, so that the clothing store can attract more customers.

The shop layout is as simple and refreshing as possible. The wall clothes are basically recommended for this season, shelving empty space and hanging clothes.

If the space is not large, the interlayer glass table can be used instead of the shelf in the middle position.

Lighting layout: clothing shops are very particular about lighting effects. Shops generally need to buy two types of lamps: warm lamps and spotlights.

The light from the warm lamp is warm and warm, which does not change the color of the clothes, and is suitable for lighting the clothes. The refraction of the spotlight is dazzling and beautiful, which can make the shop hall bright and bright, but it will cause the color deviation of the clothing, so it is not suitable for the clothes fitting or the fitting mirror.

Take 70 square meters of shops as an example, you need to buy 20 warm lamps (40 watts per side) and 16 spotlights.

Coat hanger: there are many kinds of hangers to choose from, such as ordinary clothes hangers, rattan clothes hangers, sitting clothes hangers and iron clothes hangers.

When hanging, pay attention: the sweater or sweater is best hung on the sitting clothes rack, and must not use iron clothes hanger, otherwise the shoulders of the clothes will go out of shape.

Tidy up box: don't stack all kinds of clothes in the room at random. This will make the store look untidy. It is best to buy some plastic finishing boxes for clothes.

Air conditioning: equipped with an air conditioner, no matter whether it is summer or winter, customers will not be affected by temperature when fitting.

The above is about clothing franchisees, in the daily operation process, how to better manage, this is also very important for everyone, so everyone in the daily operation process, must have the know-how in this area, especially the decoration aspects, you can see more about other people's decoration skills and methods.