Traditional Brand Gold Childe GOLDBOY Underwear Touches The Net To Open The New Mileage

In the construction of Internet channel, many offline brands are showing a short board in doing online business, and at the same time, they also reflect the general worry of offline brands. P

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< p > now French GOLDBOY < a href= "http://sjfzxm.com/news/index_s.asp" > Golden childe brand < /a > in China touches net, Jin Gong Zi is a traditional clothing brand that takes alliance as the main business mode, and its own production base is also the underwear product design and production cooperative of the top 50 brands in China's men's wear industry. Kim's son is a well deserved leader in the 20 years of internal product development, and for many years, it represents an industry's recognition height.

As an enterprise that has been in operation for more than 20 years, in 2010, Kim TSE opened a vigorous marketing to change the situation of dressing for others only.

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< p > > the operator of the underwear industry, who is in charge of the golden boy's online operation, has been promoted by the operator (veteran Internet veteran, with many years' experience in underwear online operation). He said: now, the corresponding adjustment has been made for the traditional brand line to do the business of e-commerce, and the difference between online and offline can effectively solve the conflict between online and offline.

This unique business model has also been successful.

In these cases, there are also traditional brands such as JEANSWEST and XTEP.

Golden childe online products will be more innovative in the original traditional products, providing quality products, cost-effective prices and convenient services to new and old customers.

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Below P > online and offline, the main direction is to solve the problem of homogenization of products on line and offline.

Increase the difference between online and offline products, so as to ensure the rights and interests of each < a href= "http://sjfzxm.com/news/index_s.asp" > franchisee < /a >.

With the strength of the original brand under the line to enhance online sales performance, and greatly enhance the enthusiasm of franchisees, enhance consumer shopping experience, effectively solve the problem of logistics speed, which is much cheaper than the establishment of a new brand.

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< p > however, the potential of China's domestic electricity providers has not yet been fully explored, and Kim may also want to explore a new line of operation by setting up a new online brand.

We can only wait and see what the result will be.

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< p > < strong > GOLDBOY the inner charm of the golden childe leading dance < /strong > /p >

< p > leader: leader; Dance: vigor and fashion.

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< p > leading dance: representative of passion; leadership fashion, also can be said to be an industry leader, leader; as a business for more than 20 years of business, in 2010, golden childe opened a vigorous marketing to change the situation of dressing for others only. The theme of dance is the continuation of the product, and also the expansion of the core selling point of Kim Tsun's brand. Kim TSE hoped to become a leading dancer in the interior industry through a strong product and a marketing campaign.

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< p > since 1991, it has started 22 years of painstaking efforts to manage famous brand agents abroad. The GOLDBOY team has developed from the original brand agent to the large underwear processing factory with 50000 square meters today, the most advanced set of production equipment in the world, the 1600 front-line workers who are familiar with technology for more than 5 years, 2 sales branches, 3 R & D centers, and 30 R & D teams. Each year, the cost of fabrics, styles and patterns is up to millions. This is an unmatched high level of industry, strong R & D capability and input, and a professional men's interior R & D and production enterprise with an annual output value of several hundred million yuan.

The golden childe always has the power and enthusiasm to create the value of life, and has a common goal and pursuit.

In the face of yesterday's achievements, we did not stop. Instead, we extended our success to develop our own brand.

In 2009, GOLDBOY launched an integrated retail chain system with the most powerful products in the Chinese terminal retail market.

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< p > 1988, the ---GOLDBOY brand was established in France, mainly producing men's shirts and underwear < /p >

< p > 1993, ---GOLDBOY began to open retail terminals in Europe's two or three tier cities < /p >

< p > 1996 ---GOLDBOY entered the Hongkong market < /p >

< p > 1998 - get the French a href= "http://sjfzxm.com/news/index_s.asp" > men's wear brand < /a > "GOLDBOY golden childe" in mainland China, Hongkong and Taiwan's permanent brand right to use.

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< p > 1999 -- "GOLDBOY golden son" launched the menswear brand strategy, established brand chain stores in major cities of the country, and caused consumption boom in a certain period, and won the famous brand name of Guangdong province! < /p >

< p > 2001 --- the company's strategic pformation, from professional brand agents to men's interior product R & D and manufacturers.

In the same year, the first phase of the golden childe Industrial Park was completed, and a production plant of more than 10000 square meters was built. < /p >

< p > 2003 -- become the top 50 domestic men's clothing brand R & D and production outsourcing company < /p >

< p > 2007 -- the completion of the two phase of the golden childe Industrial Park, and the more than 50000 square meter factory was put into use. The golden childe building was officially launched by < /p >.

< p > 2009 --- the company decided to start the brand of "GOLDBOY golden childe" in a comprehensive way, and plan to invest heavily in the way of its own brand management.

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< p > 2010 - "GOLDBOY golden childe" starts the first battle of brand and channel, determines "leading dance 2010" as the brand marketing strategy of the new year, makes every effort to create a refreshing GOLDBOY "leading dance" culture and "leading dance" spirit < /p >

< p > invested heavily in building channels and brands, plans to expand more than 2000 retail terminals within the Chinese market in 5 years, and sales exceeded 1 billion 500 million yuan.

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< p > 2014 - "GOLDBOY golden childe" is in line with the trend, officially launching the network sales channel, providing more convenient services for new and old customers.

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