Xiamen Clothing Export Enterprises Realize Walking With Many Legs

For clothing companies accustomed to looking for profit depression, the financial crisis that is going on is not entirely a depression and depression, but a positive pformation and a new way to dig gold.

We should seize the opportunity to buy and "walk with more legs". "Tomorrow, the State Development and Reform Commission will investigate our company in the future."

Ye Xiangyang, chairman of Xiamen smart garment bags Co., Ltd., said: "for us, from now until the Spring Festival is the most critical time, but we are confident that we can get through this."

Clothing export enterprises bear the brunt of this financial turmoil. In the winter, some choose to hibernate.

Ye Xiangyang said that since the beginning of last year, enterprises have been actively pforming, successfully acquired Black Eyed costumes, used the famous brand of "black eyes", and managed the domestic famous brand clothing market, so as to easily grasp its more than 300 sales outlets in China.

Besides, it also moved the production base to three or four tier cities such as Liancheng, Longyan. The Xiamen factory concentrates on the third industry, making brand and research and development.

Outsourcing helps reduce costs, and some of its businesses are outsourced to clothing bases such as Jiujiang and Jiangxi.

Ye Xiangyang confidently assert that the state's export rebate rate for textile and clothing has been raised. This is a major plus, plus raw materials have been cut by 20%. "Next year, we have a very good prospect and can make big profits."

Vangelo: seize the three tier cities, open up network marketing, Xiamen's life sports clothing brand - Vangelo group recently reported the news, the spring and summer new products conference orders increased by nearly 50% year-on-year, and at the recent international procurement fair took huge orders.

One of the biggest "winter crossing" skills of the company is to seize the three level county-level cities and expand the domestic demand market.

At this time, it is the opportunity to further occupy the market. Deng Fawen, manager of marketing department, told reporters that there are more than 1300 stores in the country. "In fact, because of the high cost, our flagship store in the one or two market is mainly used for brand image promotion, and the real market is the three level market."

Deng Fawen said that this year, the sales revenue of Wan Jie will reach 170 million yuan, and next year it is expected to exceed 200 million yuan.

Vangelo already has an enviable strong marketing network, and it is commendable that, in the context of the general improvement of the shop rent, Vangelo's innovative thinking has taken the first step in the online opening of the Xiamen garment enterprise through the low cost network expansion.

"Since the launch of our Kang min network in August, up to now, online orders have reached about 3000000 yuan."

Zhang Jiming, vice president of Vangelo group, said that this marketing mode, because the price has advantages over the franchised stores, is welcomed by consumers, and the cost of investment is low. For the company, it is a high priority. However, the premise for enterprises to open online shop is to deal well with the profit distribution relationship between online stores and agents.