Kaixin And Clothing Net Look At The New Trend Of Chinese Web Domain Names.

At present, under the baptism of global economic change and financial turmoil, China's Internet market is brewing new pattern changes, and all kinds of Xinhua and innovative websites are thrived.

One of the most striking phenomena is that in the domain name strategy, several popular websites have launched the text Pinyin domain names that match the business names directly.

A well-known Internet expert, Hu Gang, pointed out that this incident has fully proved the importance of the domain name of the website. In particular, the trend of Chinese phonetic alphabet and short term localization of the website domain is inevitable, and the argument that "domain name is more than CEO" is widely seen abroad.

Internet companies have been popular with "renamed". Now many famous Internet companies are doing one thing, that is, "renaming".

Qihoo no longer "rode tiger" and became cool.

Then, the 360 security guard changed from www.360safe.com to www.360.cn.

After changing the domain name, the 360 website name changed from the "360 security guard" to the "360 security center".

But when the domestic social networking sites are very busy, through the "viral marketing" in the workplace white-collar workers, the happy net has been hit by a head when it is in the testing room. It has been bought by a thousand oaks group with a shorter kaixin.com than the happy network domain name kaixin001.com.

For this reason, thousands of oaks will start buying the happy network, and there is news that Kaixin will search for new domain names instead of existing domain names.

"Clothing network" yifu.com is the top garment international domain name of Sun Deliang, the chairman of B2C, which is not only very easy to remember but also has "Chinese characteristics", which is also to facilitate the identification and memory of buyers, according to the yifu.com CEO Liao Bin.

Looking at the history of Internet development in China, it is easy to see that the choice of domain names in China has gone through three stages: early: full English domain name, December 1997, and Sun Deliang, chairman of net business treasure, founded his website, "China Chemical Network".

At that time, he made a chemical network, and his domain name naturally approached "ChemNet".

Because "ChemNet" is a combination of English Chemical (Chemical Engineering) and Network (Network) abbreviation, it is acknowledged that there is an intuitive Chemical Network meaning.

Sun Deliang registered the domain name of www.chinachemnet.com and created the English version of China chemical network.

At that time, the domain names were all in English, and in the next few years, the domain names gradually emerged, such as www.51job.com. This also shows that the Chinese domain names are gradually developing towards simplicity and easy to remember. In the middle period: the Chinese phonetic alphabet domain is becoming more popular. It is the name of the e-business portal, which is based on the industry website alliance and the name of the vertical search platform. The domain name is www.netsun.com. The domain name is www.netsun.com. Recently, it has changed its name to "business treasure". It also renamed the website domain name www.netsun.com as the "business treasure".

The English website is www.toocle.com, Chinese website is www.toocle.cn, and Korean and Japanese versions are also available.

Jiayuan, known as the best marriage website, Jiayuan, also changed its name from www.love21cn.com to www.jiayuan.com in November of last year.

And this www.jiayuan.com, Jiayuan's old domain name is a combination of English and numbers, which is really inconvenient to remember.

According to shijiayuan's own statistics of traffic volume in 4 years, 32.3% of visitors every day find Jiayuan by Baidu, Google, YAHOO and other search websites, and more than 57% of users visit through favorites.

"This shows that there are some obstacles in the dissemination of domain names", rather than www.jiayuan.com is straightforward.

The "Zhejiang matchmaker net", which is also involved in the online marriage and love service, has not only bought and launched the "www.hongniang.com" brand new matchmaker international top-level domain name at the high price of 248 thousand, but also launched the strategy of replicating into the whole country after the success of the pilot Zhejiang. The name of the website changed to a seemingly authentic authoritative "Chinese Red Lady net". It also brought the slogan of "the first brand of China's marriage and love service industry and the first strand of A share marriage industry" with the strong background of the online listing lawsuit.

Future: Chinese Pinyin short domain name has become a new trend in the industry. Since last year, the ultra short domain name was once popular. After the six rooms opened 6.cn, Google (Google) released G.cn, the trial network bought out m.cn and started the d.cn, and Microsoft recently launched the two ultra short domain names of w.cn and 9.cn.

Enterprises should be forward-looking when choosing domain names. They should give full consideration to the needs of future strategies and business expansion, and leave room for expansion and expansion of domain names.

Therefore, a company with long-term vision needs to consider a basket solution when choosing a domain name at the beginning, so as not to be passive in the future.

Like Alibaba, new business has been launched in recent years, but now the domain name related to Ali is already hard to find.

Rice farmers have turned the names of Ali related to the Internet business together.

I believe that when Alibaba registered alimama.com in 1999, it was not thought that 2005 would have successfully registered a arlimama.com with only one word difference, and alibaba.com is still hanging on the Internet waiting to be sold.

Therefore, nowadays, when new domain names are being injected,.Com,.Com.cn,.Cn,.Net,.Net.cn and so on are all wrapped up. Some of them even have similar or related combinations.

In this regard, Hu Gang, a domestic Internet expert, said that the domain name is undoubtedly the core of the network enterprise. A short and easy domain name will make the enterprise's brand communication twice the result with half the effort. At the same time, the short and easy to remember short domain name will become the new trend of the Chinese website domain name in the future.