Establishing Brand: Developing The Career Suit Development Path In China

Some people describe the fashion industry like this: China sees Japan, Japan, Korea, Japan, Europe and the United States, Europe and the United States doing originality.

There is no lack of ridicule, but to a certain extent, it shows that China's clothing industry lacks its own brand and lacks the disadvantages of leading the world trend.

This is also quite evident in the field of professional suit, which is still rising but its influence is still dull.

Therefore, people in the professional suit industry have already put forward that the domestic professional suit must take the brand development route to open up.

The blue ocean market will save China's professional suit.

At present, the domestic professional suit market is huge and the trend of expansion is obvious. But at the same time, the field of professional suit production is mixed and mixed. There are many large, medium, small and micro enterprises. There are a lot of customized and retail brands, so that customers can pick holes in their eyes.

This situation is not common in other products: we know clearly that we can go to NIKE or Adidas to buy sports products.

Or H&M to buy European and American money, go to grandpa or uncle Mai to eat Western fast food, we can pick out a favorite drink in a few seconds and tell the favorite brand of mobile phone.

All choice stems from our subconscious "brand".

Thus, the brand comprehensive strength will undoubtedly become a key factor for customers to make choices.

But the professional suit industry, it is very difficult for us to have blurted out the name.

It is gratifying to note that a professional suit manufacturer has started to build up the brand, especially the establishment of the customized brand of the suit, so that customers will not be ignorant when choosing products, and can gradually rely on the strength of the brand.

Establishing brand: developing the career suit development path in China

However, building brand is not an overnight effort.

We know that the development of Chinese professional suits is far behind that of the western developed countries and neighbours, and even now the Chinese people do not attach enough importance to professional suits.

Since the beginning of eight and 90s of last century, many domestic garment enterprises have gone through difficult explorations such as imitation, OEM and so on. However, it is far from enough to pursue profits in such a simple mode. Single style, rough production, no features and low price have become the impression of most products in the Chinese job market, and this impression must be corrected.

At present, there are tens of billions of market capacity of professional suits in China, and this figure will increase substantially in the future.

Professional suit business can be regarded as one of the boundless blue ocean industries, especially the B2B suit tailor industry. It is also a professional suit marketing mode that meets the needs of enterprises and the trend of business development in the times.

BONO, a high-end professional suit custom brand, believes that high-end professional suit brands should get rid of price led competition, and open up the blue market with the comprehensive strength of products, services, channels and tailored professional attitude.

Over the years, BONO has adhered to the independent research and development route and has been improving its products. At present, more than ten patents have been obtained, and a perfect service and supervision system is established to provide tailor-made services for every employee.

Ensure product quality and customer satisfaction from all aspects.

In such an international and high standard of self requirements, BONO will have the strength of vertical and horizontal occupation suit industry, create self brand.

For a long time, because of the uncertain operation mode of the domestic suit market, the domestic has not been able to form its own international market.

We can only see that the brand of Italy and France gallop with us several times or even tens of times.

Therefore, the brand operation of domestic production enterprises is not only conducive to promoting the rapid development and maturity of the professional suit market, accelerating the professionalization process of B2B custom tailored suits, but also promoting the rational return of the professional suit market while providing quality products to customers.

At present, domestic financial, electric power, tobacco, pportation, communications and other industries have gradually achieved achievements in the international range, and have established a high quality brand image, and the professional suit that provides the most external image for these enterprises must have enough quality and brand gold to match.

The domestic custom tailored brand made by BONO has been committed to the work of brand operation, integrating with the world's top brands in product design, service quality, sales channels, management mode, after sales service and so on. At the same time, it creates a professional suit that matches the Chinese body structure and cultural psychology, and holds the future of its own professional suit industry.