Luxury Luxury Goods Appraisers Are Promising.

Buying brand name bags for a period of time doesn't like how to deal with it. Besides sleeping in a cupboard, you can choose to sell these items on the second hand luxury platform.

When the economic environment is not booming, the second hand luxury market shows a strong trading trend.

Platform stands, luxury maintenance shops on streets and alleys are springing up.

With the upgrading of social consumption, "face consumption" has become a "rigid demand" for some people.

Second hand luxury goods prevail

The first used second hand.

Shop opened in the white-collar construction of Wai Wai SOHO, with second-hand bags mainly, a few years later, the shop is still open on time every day, and many famous brands on the shelves are wrapped in pparent bags.

In the second hand luxury store, the cheapest special price is less than 1000 yuan, while the expensive one is tens of thousands of yuan.

According to the shopkeeper, more and more white-collar workers have accepted this way, and the turnover rate of goods is higher than in previous years.

For many people, buying brand names is not just money and failure, but a rigid demand.

Compared to watches and jewellery and other durable luxury goods, brand bags may be more like necessities.

"If people around you use certain brands of wallets and schoolbags, and you don't use them, they will seem out of place."

Su Xiao, a 27 year old office worker, told reporters that she was not a materialist and had no pursuit for many famous brands. However, if friends and colleagues around her were using certain brands of goods, they would appear to be "outsiders" without their own brands.

Because he can't go shopping abroad frequently, Su Xiao has some bags to buy from the second hand luxury items.

Light luxury brands will buy new ones, but for some packages worth twenty thousand or thirty thousand yuan, they will also consider buying old ones.

Many second hand bags that are well maintained are still new.

Even if some of the bags are old, there are some traces of years of vicissitudes on the bags, but they do not affect the use function at all.

Shortly after graduation, Xiao Lin worked in a media organization. Although he was a boy, he paid great attention to his clothes. Every one or two months, he changed a brand-name brand bag and went to work every day.

All the colleagues around are talking about this: the boy is a rich two generation.

Xiao Lin replied with a smile. His bags are second-hand, bought from a luxury platform, sold for one or two months, and then sold to this platform, for another style, this package platform can continue to sell.

The price difference of depreciation is hundreds of dollars, which is equivalent to a few hundred yuan to rent a luxury bag.

In this way, for young people who have just worked, the price is acceptable and meets their own needs.

Why is it that buying second-hand luxury goods prevails instead of leased second-hand luxury goods? Miss Yi, who has leased experience, told reporters that she had had a stage of entrepreneurship without income at that time, and that she had to go to a gathering of big fans. There was no suitable bag at home, and she had rented a bag worth about 50 thousand yuan.

As a result, this led to the whole Party's uneasiness. She was worried that her rent bag had been rubbed, and she even had to go back to the toilet.

"This feeling is very bad, a bit like the characters in the necklace.

Miss Yi said that after that, she no longer wanted to rent, even if she sold second-hand bags, she would buy it herself.

Renewal promotes secondary market

"A few years ago, I bought dozens of bags and sunglasses, and now there are two or three commonly used ones, and the rest are sold."

Ms. Liu, who has just sold her idle brand name bag, said she did not know what she was suitable for when she was young. She saw what popular buying was, and now eight or nine of these new packages were not suitable for her.

In some of Beijing's pawnshops, the second-hand luxury bags have not been asked for many years. Now, even 100 thousand of second-hand Hermes is bought without blinking.

The luxury goods list is the mainstream commodity in the pawn business. Now luxury goods can not only be consignment, but also can be mortgaged.

Speaking of the status of China's second hand luxury market, Zhou Ting, President of the Institute of wealth and quality research, said that Chinese consumers, as the world's largest luxury consumer group, are supporting the global luxury consumption. At the same time, due to the development of the luxury gift market in China for a number of years, the private sector has accumulated a lot of unused luxury goods and available luxury goods that can be circulated.

According to the Research Report on China's second hand luxury goods report, the total amount of luxury goods that can be circulated in the hands of consumers now is about 300 billion yuan RMB, and presents a high-speed growth rate of about 20% every year.

However, due to the reasons of consumption concept and the undeveloped secondary market, the paction volume of the second hand luxury market is less than 1%. Although the market base is very small, the growth rate is very fast, with an annual average growth rate of over 30%, which exceeds the growth rate of the luxury market in the same period.

What is the most active part of the second hand luxury market? The two largest group with assets below 10 million and assets between 10 million and 50 million yuan, the willingness to sell second-hand luxury goods rose to 48% and 50% respectively. This change means that the volume of China's second hand luxury market is further expanding, and 80% of the non core consumers have become active groups in the second hand luxury market.

Japan's largest second-hand luxury store is coming.

There is a bridge in the Japanese TV drama two lessons: the female employees of big companies use their lunch break to auction their luxury old bags and bid on the spot.

Many years ago, this seemed unfamiliar to Chinese consumers, but now there are many fans of second-hand luxury goods.

The great potential of the mainland market is seen by many as business opportunities.

Second hand luxury goods have been in Japan for decades.

Recently, BRAND OFF, Japan's largest luxury goods dealer, has carried out strategic cooperation with Pao Rui Tong pawn shop in Beijing. In the future, BRAND OFF will introduce Japanese luxury goods to China through the platform of cooperation, and bring Japanese luxury goods to Chinese consumers by auction.

BRAND OFF has 45 second-hand luxury stores in Japan and is one of the largest luxury circulation platforms. Its Changan Shan Mian told reporters that Japan experienced a depression after the great luxury boom in the late 80s and early 90s of last century. Since then, people have reduced their purchases of luxury goods and sold their sleeping second-hand luxury goods.

It was also during this period that the number of luxury stores in medieval Japan increased from more than 1000 to more than 10000.

As a result, Japan has the most mature middle age luxury market in the world.

Compared with emerging market, the second hand luxury market has just started. Japan has a complete set of training system for luxury appraisal, and has a complete luxury database. It is a real problem that needs not be considered before buying.

Even in some large medieval shops, you can buy "retro money" more than 20 years ago, which has great collection value and appreciation space.

There are also some antique luxury auctions, which are often held, such as Tokyo's second-hand luxury sale. Every time people are crowded with people. Buying things also depends on "robbing". There are also many Chinese tourists. Some Chinese women bought five or six LV old bags at once.

Anshan Mian told reporters that Japanese luxury goods have already formed a certain habit of consumption. Many people sell their old products not only for economic reasons, but also for green consumption.

Even when the economic crisis broke out in Japan in 1989, when other industries were hit hard by the bursting of the economic bubble, luxury brands could not stand down because of the continuous purchase of office white-collar workers, and the secondary market just formed a good circular consumption.

"China's second hand luxury market will become more and more popular."

Anshan Mian is confident that Japanese luxury goods will enter the Chinese market.

Luxury appraisers are also on fire.

Because of the popularity of second-hand luxury goods, luxury appraisers have become a hot new career.

Wang Jian, manager of Bao Rui Tong Fu Cheng store, did not expect to become a luxury appraiser. Because of the increasing demand in recent years, Wang Jian has passed the qualification certificate of luxury appraisal after studying and training.

Wang Jian's daily work includes the luxury of bringing luxury to customers. First of all, distinguish between true and false. In addition, goods must be "fixed" and priced according to their new and old degree, production age and brand value.

Yesterday, he had a price of 3850 yuan. In the Hongkong area, the mainland almost handled a LV wallet with a single discount chessboard, while the Beijing store sold 15% off.

After evaluation, the second-hand wallet was priced at 2000 yuan.

"LV is the brand power comparison, and compared with the same grade of GUCCI, the preservation value is higher."

Wang Jian said that the pricing of second-hand luxury goods is closely related to brand and new and old degree.

The bigger the old bag and the classic one, the better it will be.

When an appraiser has "eagle eyes, dog like nose".

To identify genuine products, you need to read the code, look at the line, and even smell the smell of the bag. Some of the brands are unique.

For example, some products on LV will start with the "DK" encoding, which is the confirmation number of the repair shop in the direct store, that is to say, the product has been repaired. "DK"

Counterfeit Louis Weedon products are often mostly printed with "FL".

For example, the Chanel handbag will have the same "white label" as the number on the identity card. The "CHANEL" Logo is printed on the right side of the label, and it can be seen with a fluorescent lamp. Most of them are red banded.

"Some customers have brought fake goods, but most of them do not know it."

Wang Jian told reporters that from watches to knapsack, it is a famous brand that can not avoid fake goods, and some customers bring home items to be seen, others are sent fake goods, when they will tell their customers euphemistically.

Wang Jian told reporters that luxury appraisal will have great prospects in the future, but the problem now is that there is no Specialized Committee in China, and there is no uniform standard.

As an appraiser, the most desirable thing is to establish a set of identification standardization system.

This will also be more conducive to the circulation of the secondary market.