Detailed Analysis Of Three Major Problems Of Clothing Brand Agents

　　 clothing There are many problems in the brand agency. The author summarizes three major problems, and hopes to provide some valuable reference for the major clothing brand agents.

The first problem is to grow widely.

Many general agents can develop regional markets in a short time, and the quantity and number of outlets can reach a relatively high level. But in this part, some of the total generation performance is based on many customers. If the quantity of the purchase is spread to each customer, it will be found that the quantity of a single customer is not much. If it is subdivided into each node, it will be even less. This is paying more and more attention to the efficiency of single stores today, which is obviously not suited to market competition. There is also a more critical point, the customer's liquidity is huge, almost every month, customers get in and out, which is a big worry for manufacturers who want to regulate the market and stabilize sales.

Two, refuse to do retail business.

For any product, sales in the distribution link can not be regarded as strictly speaking, but only in inventory transfer. The real sale of products is in retail stores, while the competition in retail stores is the competition of details. Retailisdetail has been accepted by more and more people. And the details are to be enriched and enriched by continuous practice. If you want to guide terminal stores to improve sales performance, you have to have very rich experience yourself. Therefore, the general agent who has no successful retail experience is just like an itch to the offline customers. Besides, we have some total. agent The way of business is still used to take a stall at the wholesale market, wait for customers to come to the door, and others start to go out voluntarily to find customers, but they never want to go out of the wholesale market. However, in recent years, many agents have realized this problem and started to move to the wholesale market, move into office buildings, and try to make street stores and shopping malls. This is evident from the decline of brand grades in the wholesale market in the past one or two years.

Problem three, agency brand has increased too fast.

Many general agents will quickly surrogate a lot after they successfully operate a brand. brand 。 We hope to rapidly expand our strength, on the one hand, to achieve scale benefit and expand market share. On the other hand, it is also to prevent putting all eggs in one basket and avoid operating risks. Although it is good to expand, it also needs to consolidate the foundation. If it expands beyond its own strength, it will often produce many negative effects, because there will be some bottlenecks in the development process, such as shortage of human resources, difficulties in capital turnover and so on. Because of these reasons, the uncontrollable factors will increase greatly. Unexpected events will often disrupt the original plan, make the agents exhausted, and it is difficult to take account of all the brands and all the terminal customers of the brand, making the upstream and downstream complain.

From these three questions, we can make sure that the clothing agents can only enhance their ability to discover and solve problems.