Shopping Malls Special Sales Promotion &Nbsp; Store Anti Season Sales "Hot Start"

With the advent of the dog days, there is a word "hot" in Ji'nan, which is known as the "spring". But in addition to the "hot" weather, the anti season promotion in the shopping mall is also very hot, and the consumers who buy it are in an endless stream.

And when consumers gathered in the mall to enjoy the cool air conditioning and experience the anti season heat wave, supermarkets also left behind their down coats.

Look, last winter, it sold one thousand or two thousand yuan of woolen coat. Now hundreds of dollars can be done. Last year it also sold six hundred or seven hundred yuan down jacket, and now it can be bought at more than 300 yuan.

How can the clothing industry of the provincial capital city get a "hot" word?

brand

"Winter clothes come out 5 fold", "autumn winter clothing super value sale"...

In the summer of summer, anti season promotions have also become a big way for businesses to attract consumers' attention.

Over the past few days, reporters have visited many large and medium-sized department stores in the provincial capital to understand that apart from the summer sale of discount promotions, many autumn and winter clothing such as sweaters, woolen coats and cotton clothes have joined the anti season sales force, attracting many consumers to come and buy.

In the city of Quancheng Square near the provincial city square, a large shopping mall reporter saw that many brands of special cabinet put heavy autumn and winter clothing in the eye, discounts are mostly around 3-5 fold.

Don't look at these heavy winter clothes and the hot summer, but many workers told reporters that the sale of the anti season promotional products is still more "giving power".

"From the beginning of this month, it was more than half a month earlier than last year."

A saleswoman of a women's clothing brand in the mall told reporters that many of the more popular classics were out of stock.

On a hot day, the supermarket put on down garments.

In the consumer's impression, the anti season promotion is all the patent of the shopping mall, but the popularity brought by the anti season is also seen by the supermarket.

This is not, in hot weather, the supermarket did not cut out the down jacket, and played the anti season sign.

In a supermarket in Cultural West Road, the reporter saw that the entrance position of the supermarket was hung up.

During the interview, the reporter saw that the hot down jacket was quite popular, and some consumers came to pick it from time to time.

"Last year until the end of August will continue to wear autumn clothes, summer is the first time to sell down clothes."

According to the staff of the supermarket, the down sale of the anti season sales dropped by about 30%.

Anti season brand has become

"Always feel that clothes against season are particularly cost-effective."

During the interview, quite a few consumers told reporters that it was the consumer mindset that took a fancy to consumers, and more and more businesses launched the anti season clothing promotion signs.

Businesses that start off season clothing brands also extend from shopping mall brand counters to supermarkets and street stores. At the same time, many online stores even learn from this promotion.

"Remember that in the past few years, there were few counter season promotions in the entire shopping mall. In recent years, this season obviously felt that the anti season, autumn and winter clothes in the shopping mall were getting more and more."

During the interview, Zhang surnamed, a woman's clothing department in a shopping mall in the provincial capital, said that many brands even developed a special counter to carry out the anti season sale of autumn winter clothing.

"Look at other families have autumn winter clothes, their own brands do not feel a bit of loss."

A person in charge of women's clothing in a provincial capital told reporters that sales of anti season promotions are increasing every year.

All brands also pay more and more attention to this market.

"Now the clothing listing cycle is getting shorter and shorter. In the first few years, there are several goods in the same season, almost now on Monday.

With more goods and higher sales volume, the stock in the warehouse will naturally increase accordingly.

The person in charge of Li's analysis shows that the anti season promotion can not only return part of the money but also clean up the stock, and even improve the sales of the clothing for the season. It's a lot of things to do at one stroke. The anti season promotion card has become a promotional tool for many brand clothing.