How Can Chinese Fashion Designers Survive? Only Ideas Are Not Enough.

China's new generation of China

With great expectations, the new generation should be different from China's past fashion designers. They should have their own design language and clearer thinking, and have their own readers.

In their conversation, you can easily hear the names of these designers, such as Hussein Dhalayan or Martin Margiela. Because of the convenience of information dissemination, these small designers in Europe have become the new icon, becoming the names of designers, and making a famous brand like Chanel or Saint Laurent is not the ideal of young designers.

Owning their own studios, controlling output, setting up their own small stores, designing clothes for friends, like Yamamoto Teruji or Wakubo Rei, make garments closer to the artistic design language, which seems to be more attractive to the younger generation.

706 the wide space of the factory is covered by a huge protective net. A large number of plastic films on the construction site make a simple separation of the space. The modern dance troupe's young actors have replaced the models in the fashion show, and their dance is also one of the protagonists of the evening.

Zhang Da

First of all, he used the fabric of red and blue down jacket that we wore when we were young, while the actors were dancing with colored plastic accessories.

Zhang Da has always said that this series of time is short, and it is not ideal enough. Of course, the exhibition still needs to be carried out. Hundreds of pairs of eyes do not know how much time the designer will prepare.

Gaoxin's design uses a large number of military elements, which can be more wearable, especially the jacket and jacket, but on the whole, the design method is not particularly new.

Gigi is the first time to show the fashion design. The clothes are more like being used in a theatrical performance. The dance of the actors is also very exaggerated, often displaying a wide skirt with tumbling movements.

Wang Yiyang's clothes were given a new interpretation by the modern dance troupe. Two young men and women were talking about a bicycle around the song of Nanping evening bell. Some people applauded and laughed at the scene.

The whole show is more like a modern dance performance.

It's hard for you to say that there are enough surprises in front of you. But in everyone's work, you can still find some interesting designs, especially the series of Wang Yiyang's tea jar, with clearer design ideas and the highest degree of realization. His aesthetic system is continuous. Of course, I have reservations about the plastic dots outside the big cotton robe. Even if they are designed independently, they seem to have gone too far. If you want to design stage costumes, you can say otherwise.

How far can Chinese design go?

As an ideal designer in China, is your design idea clear?

Have you built your own design aesthetics?

Is your craft exquisite?

Are your materials adequate to express your thoughts?

Did your marketing find you even a few but accurate readers?

Most importantly, do you have enough enthusiasm to respect your own creation?

And pure

Different works, do you have enough patience to communicate with different fields, so that your clothes can be seen or understood by people who should be accepted?

We are exposed to over rich fashion and fashion information. Icon in different fields is releasing their influence globally, and is no exception in China.

Many young people in Xinle, Shanghai, Changle Road or Fuxing Road began to build self-made clothing stores. But many times, what I saw was a simplified version of Wakubo Rei's works. Those black, white or military green clothes had too many skills designed for the design, but the details of the fashion were simple and sketchy. The fashion style was not difficult to follow. But the temperament of Comme des Garcons, which is both serious and humorous, is difficult for young Chinese designers to imitate.

Many times, your attitude towards a thing will be completely presented through the results of the matter. If you are carefree and extensive, then your design will not be full of details and sense of entirety.

Cost for youth

It is still a big problem, because the limit of input will definitely affect the realization of clothing, but this is not only a problem faced by Chinese designers. In London or Madrid, young designers are even more oppressed by big brands. Even a fashion show with only 3000 pounds completed, the independent designers like Emma Cook will call all the enthusiasm to complete.

In China, design is becoming an overheated topic, and overseas attention is more than ever. For the upcoming CHINA DEDIGN NOW design exhibition in London in 2008, the curators of the V & a museum frequent frequent visits with London and China. The Chinese contemporary art exhibition just launched in Holland has also joined the fashion design section.

The fact is that the most important problem faced by Chinese young designers is not to participate in all kinds of art exhibitions, but how they survive in this market and how to make more people understand their works.

After all, design is more closely related to reality.