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Cross Border E-Commerce Increased By 200%! See How Suhao Textile Can Counter Attack The Situation With "New Retail+New Foreign Trade"

2025/4/29 14:39:00 16

Retail; Foreign Trade; Cross Border E-Commerce

　　 "The spot foreign trade goods we brought, such as bags, toys, umbrellas, imported food, etc., were snapped up within two hours and replenished many times within two days. I saw all this with my own eyes on the scene, and I really didn't expect the demand of domestic consumers to be hot!" During the activity of "China Travel for Foreign Trade Quality Products Jiangsu Station" in full swing, the secretary of the Party Committee of Suhao Textile Group Co., Ltd Chairman Wu Dong also had a new feeling.

　　 Actively layout and exchange time for space

　　 Develop a larger international market

　　 For a long time, Soho Textile has focused on the international market, and its textile clothing, electromechanical, light industry, bags, toys and other products are very popular in the international market because of their high quality. Recently, the United States has imposed tariffs indiscriminately, and foreign trade enterprises, especially those exporting to the United States, have been greatly impacted.

　　 "This wave of policy changes must have an impact on us. In the short term, the risks to the US business are prominent. In the long term, we should keep a clear understanding and actively develop the non US market." Wu Dong calculated an account, "Recently, we have been checking the receipt and delivery of goods every day. In addition to the goods that are still on the way, and the goods that have been produced and have been delayed, there are about 7 million orders in hand."

　　 Faced with high tariffs, some American customers choose to reject the goods, which also means that Soho Textile is facing the dual pressure of raw materials and payment. "In order to ensure the receipt of payment and reduce losses, we will discuss with the guests to perform the contract first, even if we give a little discount, and bear part of the tariff respectively. If we do not want to give a discount, we will further negotiate and sign a one-time authorization for resale, such as some textile and clothing products, which we will resell to the European and Middle East markets."

　　 The repeated changes of the US tariff policy towards China are making foreign trade enterprises realize the uncertainty of exports to the US and lose confidence and expectation in the US market. At the same time, foreign trade enterprises are also actively planning to "seek cake" in the larger international market by exchanging time for space.

　　 "Strive to break through the $200 million mark!"

　　 "SOHO" platform enables global business opportunities

　　 Expanding the market is the first "secret". In recent years, with the help of the self-developed "SOHO Connect" online B2B system, SOHO Textile has demonstrated the company's supply chain integration capability online through 21 independent stations of its own products. Since January this year, the new export orders have exceeded 200% year on year. These new customers are mainly from Europe, Southeast Asia, South America and other countries and regions.

　　 Platform empowerment not only helps itself but also drives more SMEs to rush into the big market together. The reporter learned that since its launch in 2021, the "SOHO" system has served more than 200 export-oriented enterprises, helping them achieve a total of 6 billion yuan in cross-border e-commerce declaration data of 9710, covering new energy vehicles, the Internet of Things, and 5G In the fields of terminals, new materials, pharmaceuticals and pesticides, clothing and light industry, the cooperative customers include regional industry leaders such as NAIC Group, Nanjing Iron and Steel Co., Ltd., Hailingmeng, etc., which have effectively helped relevant enterprises achieve results in their online cross-border business.

　　 "We are confident that the volume of export business lost in the U.S. market will be supplemented by the combination of the online system of SOHO and offline traditional methods." Wu Dong said, "Last year, the company exported 167 million dollars in the whole year, and this year, it will strive to break through the 200 million dollar mark!"

　　 Launch of "New Retail Plan"

　　 Exploit Domestic Demand with New Quality Productivity

　　 It is also an effective way to participate in domestic and foreign exhibitions frequently and expand the market. At the 137th Canton Fair being held, SOHO Textile sent a business team of more than 50 people to participate in the fair; In June this year, Jiangsu (Astana) Import and Export Commodities Exhibition will be held in Kazakhstan, and Suhao Textile will send a business team of more than 10 people to negotiate. The current driving force is to expand the market of the "Belt and Road" countries, which currently account for half of the company's export business.

　　 Through the "water test" of domestic sales last weekend, Soho Textiles also had a new idea - to launch a new retail plan in the domestic market through the integration ability of the self-control supply chain and the support ability of cross-border e-commerce new quality productivity. "Next, we will consider expanding the domestic retail territory and increasing the proportion of direct supply of domestic goods," said Wu Dong.

(Source: Xinhua Daily)