Haimen Home Textile Foreign Trade Enterprises Respond To The Tariff War Rationally -- Take The Crisis As An Opportunity To Expand The Market And Take A New Road

Home textile industry is Nantong's traditional industry, characteristic industry, and even the pillar industry and enriching industry of Haimen. Since the beginning of this month, the US government has unilaterally launched a tariff war and continuously upgraded tariffs on China. In this "war without gunsmoke", has Haimen home textile foreign trade enterprises been impacted? How to find life in crisis? Recently, the reporter conducted a visit and investigation.

　　 "This is an opportunity for us to go out of the greenhouse"

On the 21st, when we walked into the production workshop of Jiangsu Xinshengyuan Bedroom Supplies Co., Ltd., we saw that workers were working normally on the production line, and the finished product warehouse on the ground floor was full of goods. The company is a traditional pure foreign trade enterprise, and orders in the US market account for about 60% of the total foreign trade orders. Peng Chaojie, deputy general manager of the company, said that the huge increase in tariffs in the United States this time had a great impact on enterprises. At present, orders are suspended. In recent days, the company started from the production capacity to shorten working hours and reduce production capacity. At the same time, targeted measures should be taken to digest the raw materials that have been purchased or are being produced. At the same time, the company is also actively communicating with customers about how to transport the goods already produced.

Although this wave of tariffs had an impact, the enterprises did not lose confidence. "For traditional foreign trade enterprises, this is a challenge as well as an opportunity. We have been OEM for American customers before, and we have been in a greenhouse environment for a long time. This time, we are forced to explore other international markets such as the Middle East, Central Asia and Southeast Asia, which is an opportunity to go out of the greenhouse."

　　 "No need to panic, layout diversified markets"

Jiangsu Niusaiwang Supply Chain Management Co., Ltd. is the chairman unit of Nantong Cross border E-commerce Chamber of Commerce, and the business of "cross-border e-commerce+overseas warehouse" is thriving. At present, the company has established its own overseas warehouse in Chiba, Japan, and two joint warehouses in Los Angeles, the United States and Hamburg, Germany. The tariff war launched by the United States has limited impact on the company, because they have already laid out diversified markets in Europe, Latin America, Southeast Asia, countries jointly built along the "Belt and Road", RCEP member countries and other places. Xu Yancheng, the founder of the company, said that there is no need to panic in the face of US tariff barriers. There are many markets in the world, and as a home textile foreign trade enterprise, it can expand more widely. For the US market, enterprises can actively respond to price increases. At the same time, more efforts can be made in the aspects of supply chain optimization, enterprise internal management, and familiarity with foreign trade policies of relevant countries.

In the workshop of Nantong Yuanjiu Textile Technology Co., Ltd., the production order is normal, and the workers are busy packing the four piece set of products exported to Britain, Japan and other places. Wan Jun, the chairman of the company, said that the increase in tariffs in the United States would certainly have an impact on enterprises, but the company had been prepared to deploy in Japan in Asia, Britain, France and Germany in the European Union, Canada in North America and other places since the second half of last year. The proportion of products exported to the United States has dropped from 90% to 50%.

　　 "Adjust the focus and increase the domestic market share"

Meimian Century (Nantong) Trade Co., Ltd. is one of the first companies in the Dieshiqiao area to contact cross-border e-commerce. The company enters the U.S. market through Amazon and its own independent website, and adopts the "B2C" marketing model that directly faces American consumers. Lu Saiyong, the general manager of the company, said, "Recently, we have taken measures to raise the consumer price at the terminal by about 20%. In the future, we should consider the domestic market more and expand to other countries."

Nantong Meila Home Textile Co., Ltd., which is also engaged in the "B2C" cross-border e-commerce business, has also been affected in its business with American merchants, and the company has also made corresponding price adjustments at the terminal. Shi Yanhua, the general manager, also said that the company is planning to focus on Europe, the Middle East and other places in the future in the market of other countries. At the same time, it is expected to increase the proportion of the domestic market and "have confidence to overcome this difficulty". (Correspondent Lu Xinhua, Cai Jianan, Zhao Yonggen)

(Source: Nantong Daily)