News From Shoe Enterprises: Yierkang New Year'S Festival'S Creativity Is Inspiring

The seasons change, and the seasons always bring new expectations. Chinese people are looking forward to the Spring Festival, not only for the leisure of the longest holiday of the year, but also for the joy of gathering together and the good wishes of bidding farewell to the old and ushering in the new... The New Year is the most beautiful and worth looking forward to for all Chinese people. As a national brand that has accompanied hundreds of millions of Chinese for 30 years, Yierkang has never been absent from this important festival. Time and again in the [New Year Goods Festival], Yierkang is not only a simple shoe company, but also carries out all-round and in-depth communication with users through time and time again integrated marketing activities that directly hit the hearts of the people, so as to deliver more fashionable and youthful products, updated and better blessings to every consumer. It is the beginning of the new year. Do you feel the surprise of Yierkang?

　　 1. Good luck has been achieved, and a pun on national shoes and shoes adds new meaning

A meaning word is not only one of the most important words in the brand name "Yierkang"; More importantly, Yierkang has been making shoes with ingenuity for many years. Everything is "intended for your health, your well-being, your well-being, and your health". When Yierkang meets the Year of the Snake in Yisi, the fusion of two hearts and "meaning" is the best of everything, and we also want to wish everyone the best of the new year. I wish you all the best and every wish will come true; Second, I wish everyone double hope, good luck and good luck with the company of Yierkang, a national shoe.

Since we want everything to be successful, we really need to resonate with the details of people's lives in all aspects, and Yierkang [already successful] Spring Festival themed blockbuster came into being. If you have strength at your feet, you are already satisfied; There is wealth at your feet, and you are already satisfied; There is vitality at the foot, and it has been all right... The creative segmented film gives everyone a new blessing in the form of cool and trendy visual expression from the real life scene design of people's attention to strength, wealth, health, and vitality, a cheerful atmosphere, and a very dynamic running mirror, which has led the public to experience a fantastic and beautiful [already good] New Year trip, It has reached positive emotional and spiritual resonance with more users. Many netizens have shouted in the comment area "I like it", "All must be selected in the Year of the Snake" and "All must be selected"!

　 2. New IP, trendy and interesting surrounding, hold young people's hearts steadily

With the emergence of diversified consumption scenarios, IP peripheral design has become more and more popular in recent years. Volume IP, volume creativity, volume personality, and volume use Various brand peripheral designs emerge in endlessly, becoming the favorite of many young people. In this New Year's Goods Festival, Yierkang creatively designed an image of the "Sisi Snake" that is smart, mysterious, silly, intelligent, wealth and other senses in combination with the theme of the "Year of the Snake" and "Sisi Ruyi". Once launched, it has been widely loved and praised by consumers. This IP design not only combines the interests of young people with ingenious product design ideas, but also covers all aspects of meeting the preferences of different groups of people in a refined way. Users of different ages and circles can get their own favorite points on their own and easily hit the hearts of consumers.

At the same time, based on # already satisfied With the theme and the image of the Sisi snake, we creatively produced the Sisi snake U-shaped pillow, fashionable woven bag, mobile phone back clip and other peripheral products that can accompany users in a variety of life scenes, and are practical, interesting and full of beauty. With the help of WeChat red envelope cover, funny expression package, mobile phone computer New Year wallpaper and a series of creative content, Derived more IP surrounding materials popular with young people, promoted the brand to be more close to young people, more playable, and more fashionable, driven the influence and popularity of Yierkang from the circle of people to the pan crowd, opened a broader access and growth space for the brand, and continued to exude the unique charm of the national shoes brand that keeps pace with the times.

3. Pray for the red packet tree pattern to present New Year wishes ceremony

Electronic wooden fish, wallpaper god of wealth, transfer koi, live broadcast room lottery... Usually, young people like to engage in "cyber metaphysics", making wishes and praying abstractly at any time. As the Spring Festival approaches, people's hearts will have a stronger atmosphere of wishing for the New Year. Where consumers' interests are popular, there must be creative focus of Yierkang. On this New Year's Day, Yierkang has devoted itself to building a "praying red envelope tree" in many stores across the country. According to the store atmosphere, different images of red envelope trees are created to attract the eyes, or to celebrate the beauty. The interactive fun of writing blessings, hanging red envelopes, and "scraping can scrape the surrounding awards" is created on the spot, which constantly fills the scene atmosphere and immersive sense of reality.

The activity attracted passers-by to stop and enthusiastically join in this praying activity to pray for good luck, wealth, health, career, and landing... Red envelopes filled with consumers' wishes are hung on the tree, bringing the sense of interaction, ceremony, and surprise of "picking up good luck" in the New Year, Let everyone get the present happiness and good expectations for the New Year in the immersive experience interaction. The main idea is to make this trip to Yierkang New Year Festival worthwhile.

4. Millions of trench gifts, customized gold bars, New Year's good luck, really implemented

New shoes for the New Year, New Year's gift. Yierkang's sincere blessing is not only in the auspicious themes and blockbusters, but also in the thousands of stores across the country and the sincere New Year goods ceremony. "The gold bars are sent every week, and the trench gifts are received every day". At the end of this year, we will participate in the Yierkang New Year Festival and welcome good luck together! From December 20, 2024 to January 19, 2025, go to the direct stores of Yierkang or the official store of Yierkang to participate in the New Year's Day activities. If you spend more than 199 yuan or purchase a membership package on that day, you can participate in the lottery, electric cars, travel worry free gift boxes, coupons... multiple gifts will be drawn in real time, and will be given every day!

In addition to the daily real-time lottery, during the Spring Festival, members who participate in activities and complete the applet consumption lottery in Yierkang can participate in the draw of the big prize of the week - Yierkang customized gold bars! During the activity, there were 9 live broadcasts, and 15 lucky customers were selected from each live broadcast to present gold bars, totaling 135 gold bars. The award with full sincerity really fits the consumers' psychology of getting rich, taking good luck and winning the award. Every time we arrived at the award ceremony, the winning users were so happy that they couldn't stop laughing!

　 5. High quality products, high quality service, full user brand experience value

Product and service experience is often the first contact of brand and user value transmission, and is also one of the most important brand management support forces. In retrospect, Yierkang has always been on the road of providing consumers with a better, newer and more high-quality shoes and shoes, and has constantly explored the emotional resonance of brand value with consumers from the perspective of products. Fashion board shoes with full age reduction, customized Christmas shoes with full atmosphere, outdoor shoes with over standard foot feel and appearance, gentleman's casual shoes with versatile quality, moral training shoes always walking in the forefront of the trend, bags with bright and beautiful appearance... meet consumers' expectations on quality, trend and appearance.

With the wave of rational consumption in all walks of life, I believe that consumers who are more "pragmatic" will find their favorite shoes in Yierkang. After all, there are so many fashion experts and trend bloggers who spontaneously share Yierkang shoes on trend platforms such as Little Red Book, It is enough to prove the good feeling and recognition of Yierkang products in the eyes of consumers. I believe that such a real experience must be more convincing than many advertising words.

In addition to continuous efforts on products, Yierkang has always enjoyed talking about the value of "high-quality service" for users, and has made it deeply visualized in users' minds in activities. During the New Year's Shopping Festival, consumers who go to stores to shop or receive awards can personally experience the friendly welcome service, squatting service, cup water service and nursing service provided by shopping guides in Yierkang stores. At the same time, a series of actions, such as the orderly store environment, sincere and intimate afternoon tea, sincere and practical activities, and award ceremony with full atmosphere, have made consumers feel the importance of the brand and won the unanimous recognition of consumers.

Along the way with users, while implementing the image of national shoes step by step with product strength, Yierkang has narrowed the psychological distance between Yierkang and users with bit by bit "beyond expectations" service experience, bringing consumers better emotional value and spiritual satisfaction, influencing users with user experience, and promoting users to spread grass with users, The warm ties between Yierkang and customers are woven from points and surfaces.

　 6. Brand matrix, cross-border cooperation and diversified access to consumer groups

The implementation effect of brand activities is the feedback transformation of consumer perception, and delivering activities to consumers in multiple dimensions and shaping perception become the top priority of brand in marketing activities. In terms of communication, Yierkang has made full use of its new media platform advantages. The WeChat matrix has been fully covered, linked with a hundred brands of Blue V, and Tiaoyin has spread spontaneously. The multi platform, multi-channel, and all-round integrated marketing has doubled the diffusion and influence of Yierkang's New Year Festival. In recent years, Yierkang has always adhered to the operation and construction of WeChat ecological matrix, which reaches tens of millions of loyal consumers nationwide. Accurate audience positioning and flow pool enable each event to quickly form a cohesive force, achieving the effect of 1+1>2. During the event, dozens of Yierkang WeChat official accounts across the country jointly released tweets related to the New Year's Festival for many times, creating a momentum. At the same time, a series of creative and interesting activity videos were output through the video number, attracting the attention of many consumers and further focusing their attention on this activity. On the microblog side, Yierkang, together with hundreds of famous brands such as Mengniu, Emma, China Post, Weilong, Dianping, and Gaode Maps, quickly promoted the topic of "Yierkang New Year's Festival", promoted theme films, Amway's new fashion products, launched a fan favorite activity, sent a series of sincere gifts, and won praise from Weibo fans. The creative antithetical creation and DIY transformation of shoes with several brands this time further deepened the degree of brand alliance, attracted the attention of many users who love to play and can play, and helped Yierkang leave a deep influence among users.

Especially on social platforms such as Tiaoyin, Fasthand and Xiaohongshu, many consumers, employees and ordinary users have spontaneously participated in the # Yierkang New Year Shopping Festival #, which has been a success Come to the topic of. Welfare activities, Amway products, drawing awards, ceremonies, etc. All kinds of creative content output have further spread the influence and topics of the Yierkang New Year Festival, realizing the further growth of the activity volume. In each year of China full of expectations, some people cross mountains and seas to have a colorful reunion; Some people prepare carefully and pray for the New Year through the inheritance of customs; Some people are also planning to convey the good wishes of the whole people - from the exclusive intention of [making new progress every year] to [making good things happen in pairs], from the idea of [making new progress every year] to the idea of [making good fortune every step], from the good wishes of [rabbit flying forward, five blessings coming on the door], [dragon walking] to the good wishes of [already good luck], year after year, Yierkang [New Year Goods Festival] Understand what consumers need and love, and play and love, bearing irreplaceable New Year memories and national feelings. We are looking forward to seeing you again in the beautiful new year!