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Sustainable Fashion And Luxury Materials Innovation Forum Successfully Held

2024/10/21 18:50:00 1

　　 At a time when the world is looking forward to sustainable development issues, the fashion industry is fully exploring a very forward-looking path of change. During the Spring/Summer 2025 Shanghai Fashion Week, a forum with the theme of "the intersection of growth strategy and design aesthetics: sustainable fashion and luxury material innovation" was held on October 13. The forum was hosted by Lanjin Fiber (Shanghai) Co., Ltd., bringing together fashion industry leaders, well-known designers, innovators, educational elites and environmental advocates, and jointly discussed how to deeply integrate the concept of sustainable development in the fashion industry, and realize the double leap of economic growth and aesthetic value through the innovative application of luxury materials.

　　 Keynote speech - enlighten the future and jointly draw a new blueprint for green luxury

　　 On the occasion of in-depth discussion on the future prospect of sustainable fashion, Li Qi, head of marketing and brand marketing of the Textile Business Department of Lanjing Fiber (Shanghai) Co., Ltd., with the theme of Green Luxury: Sustainable Choice of Fashion Luxury, introduced in detail the outstanding contribution of Lanjing Fiber in the field of sustainable fashion, especially Tencel ™ The environmental protection characteristics and wide application of brand fiber.

　　 She stressed that Tiansi ™ LUXE Luxury filament is an innovative ecological filament specially designed for luxury and fashion. It comes from renewable wood, and is backed by science, sustainability and exquisite environmental protection technology, bringing lightweight, luxury and smooth touch to products.

　　 Meanwhile, Tencel ™ LUXE Luxury filament is a substitute for animal derived materials. From raw materials to production process to filament products, animal products are not used in the whole production process. It is a representative of new materials of pure fashion, providing sustainable choices for luxury fashion products. Through cooperation with Louis Vuitton, Viktor&Rolf, Vivienne Westwood and other luxury high-end brands, Tencel ™ LUXE Luxury filament has been widely recognized in the high-end fashion industry, showing the future trend of sustainable fashion.

　　 Allen Dong, founder of Australian fashion brand IXIAH and sustainable fashion brand MARGOO, carried out in-depth sharing around the Marketing Strategy of Sustainable Fashion Brands. He said that by conforming to the improvement of consumers' awareness of environmental protection and the trend of global sustainable development, brands can improve their market competitiveness through environmental protection practices and innovative design, while bringing positive impacts to society and the environment.

　　 Han Xiao, the manager of SOOT MOOR and the former Jil Sander and Givenchy designer, shared the pure aesthetics and circular fashion concept of SOOT MOOR with the theme of Sustainable Fashion and Luxury Material Innovation, introduced a variety of sustainable practices, and called for increasing the application of innovative materials such as Lyssell and water-based PU. She pointed out that luxury is not only a visual enjoyment on the surface, but also a sense of independent thinking and responsibility. It is true luxury to make products in a way that is responsible for society and nature.

　　 Round table forum - talk about the future and explore a new definition of sustainable luxury

　　 During the round table discussion, guests had an in-depth discussion on the theme of "new definition of sustainable luxury". Shen Jing, Business Development Director of Luxury Filament in North Asia of Lanjing Fiber (Shanghai) Co., Ltd., shared Tencel ™ LUXE The successful case of luxury filament emphasizes its dual advantages in sustainability and luxury quality, and expects more luxury brands to participate in the application of environmental protection and sustainable materials. Allen Dong, based on his rich industry experience, discussed the huge potential of the global sustainable fashion market, and how MARGOO can promote the perfect combination of environmental protection and fashion through the concept of slow fashion. From the perspective of design, Han Xiao explained how to integrate the concept of sustainable development while maintaining the sense of luxury to improve consumer experience and identity

Shen Jinglan, Business Development Director of North Asia of Luxury Filament (Shanghai) Co., Ltd

　　 Shen Jing said that sustainable development is the DNA of Lanjing Group. Tencel ™ LUXE As the luxury series of its flagship brand, luxury filament will be deployed in the Chinese market in 2022 by virtue of its dual advantages of sustainability and luxury quality. This product has high technical barriers and excellent performance. Through the innovation and support of the global technical team, such as the joint research and development of products with the Luxury Group, the Group has overcome industrial problems with the world's leading weaving and dyeing companies, and guided and optimized the coordination of the global industrial chain, achieving the perfect integration of sustainability and quality aesthetics. Shen Jing also shared that because of Tiansi ™ LUXE Luxury filament is close to real silk in physical properties and has a sense of bone. It is called vegan silk overseas. Some brands will strategically increase Tencel ™ LUXE The proportion of luxurious filaments used is also some

Allen Dong Founder of Australian fashion brand IXIAH and sustainable fashion brand MARGOO

　　 The IXIAH and MARGOO brands founded by Allen Dong, who has more than 30 years of experience in the fashion field, not only pursue design and quality, but also integrate the concept of environmental protection into every detail, from slow fashion to innovation and sustainability, and are committed to reducing the environmental footprint. Especially in the Chinese market, MARGOO, together with Lanjing Group and other partners ™ LUXE Luxury filament is a strategic cooperation material to jointly promote the green transformation of fashion industry. Allen Dong believes that sustainability reflects the essence of new luxury goods.

Han Xiao, SOOT MOOR manager and former Jil Sander, Givenchy designer

　　 From Givenchy designer to SOOT MOOR co manager ⼈⼈⼈⼈⼈⼈⼈⼈, after years of design career, Han Xiao deeply felt that fashion suppliers and brands pay more attention to sustainable fashion, and she often uses environmentally friendly fibers and recycled materials in her works to actively promote sustainability, such as Tencel ™ Fiber, recycled nylon, and practice multi-functional design to extend product life, use environmentally friendly water-based PU, and the studio also uses second-hand equipment and furniture to reduce waste. Han Xiao believes that sustainable luxury bears responsibility, warmth and reverence for nature.

　　 This event is not only a collision and blending of ideas, but also a witness to the emergence and growth of the concept of sustainable luxury in the fashion industry. Let's go forward hand in hand. While pursuing fashion and beauty, we should not forget our reverence for nature, and work together to create a new chapter of green, luxurious and sustainable fashion.