CTE China Toy Fair&Chaozhou Toy Fair Will Open In October

With the official release of the 2024 White Paper on the Development of China's Brand Licensing Industry, China's brand licensing industry once again shows strong development momentum and potential. The report points out that in the past six years, China's retail sales of authorized goods and the scale of authorized funds have continued to grow. Even in the context of many challenges facing the global economic environment in 2023, China still achieved a small steady growth. This achievement highlights the resilience of the domestic brand licensing market, and also indicates that the industry is entering a more mature and prosperous development stage.

It is worth mentioning that more and more licensees have realized the value of IP authorization. According to the data in the white paper, compared with last year, the proportion of licensees who believe that IP licensing can drive sales to more than double this year has increased significantly, by 2.4 percentage points. This data change directly reflects the market's desire for high-quality IP resources and the role of IP authorization in promoting product differentiation, improving brand image and market competitiveness.

As an important engine to promote the development of the toy industry, popular movies, games, animation and other IPs have directly transformed their popularity into considerable toy sales, further verifying the influence of IP licensing in the toy market. With its unique cultural connotation, distinctive role image and wide audience base, these IPs inject new vitality and storytelling into toy products, meet consumers' demands for personalized and emotional products, and promote the transformation and upgrading of the toy industry.

Against this background, CTE China Toys Exhibition&ChaoPlay Exhibition, sponsored by China Toys and Infant Products Association, will be held in Shanghai New International Expo Center from October 16 to 18, 2024. As an annual event in the industry, this exhibition will not only bring together a large number of domestic and foreign outbound toys and fashion brands, but also attract a large number of professional buyers, distributors and consumers to visit and exchange. During the exhibition, many exhibitors will show their newly developed products, covering traditional toys, smart toys, trendy toys and other fields, to show the new trends and innovative achievements of the industry.

It can be said that the holding of CTE China Toy Fair&Chaoyou Fair has provided a high-quality platform for toys and Chaoyou brands at home and abroad to show themselves, exchange and cooperate, which will further stimulate market vitality, promote the deep integration of brand authorization and toy industry, and jointly explore new opportunities and new paths for industry development. As consumers continue to be optimistic about the purchase intention of authorized products, and the value of IP licensing is widely recognized inside and outside the industry, China's brand licensing industry and toy industry are working together to enter a more brilliant future.