The Big Show Of The Seven Wolf Aircraft Carrier Makes The Young Generation Fall In Love With The Jacket Again

At present, the young consumer groups represented by Generation Z are increasingly showing a diversified and personalized aesthetic trend. For fashion brands entering the "30's", how to respond positively has become a challenge. In order to cope with this challenge, many brands have chosen the path of cross-border cooperation. Cross domain element collisions have also brought designers endless innovation inspiration.

As one of the leaders in men's wear industry, Seven Wolves has created Men's wear brand It is the first cross-border fashion brand to break the border and create a new paradigm of fashion brand co branding cooperation. This time, under the guidance of the brand new strategy, Seven Wolves paid tribute to the scientific and technological strength of big countries with a "big show of aircraft carriers". With the integration of fashion and technology, how will the brand attract the attention of young people? What kind of sparks will be produced?

　　 Fashion giants set sail

On April 13, 2024, the "Seven Wolves Aircraft Carrier Show and 2024-2025 Spring and Summer New Product Launch" was held in Shanghai. The show was located on the "aircraft carrier" in Shanghai Oriental Green Boat Aircraft Carrier Park, creating the first domestic fashion brand, and thoroughly interpreting the ship culture and marine culture. The core product of Daxiu, the business travel technology jacket, also makes people see more possibilities of jacket design. Fashion is no longer limited to a form of clothing, but the integration of technology, innovation and personality.

In the front row of the show, seven wolves brand ambassador Wei Zheming, actors Naran, Wang Ziqi and fashion mogul Gogoboi Yubo all took their seats. Supermodel Wang Shiqing and Ji Huanbo also appeared on the show. Wei Zheming, Na Ran and Wang Ziqi also appeared in new seven wolf jackets. Wei Zheming was generous in expressing his love for the seven wolf jacket in the interview: "seven wolf is a brand that attaches great importance to quality and innovation", On the same stage, Wang Ziqi and Na Ran praised: "The double-sided jacket of the seven wolves is too cool", "The seven wolves' jacket is a god!"

Under the joint witness of heavyweight industry guests, head media, new generation stars and fashion bloggers, Seven Wolves, with its innovative ability and keen insight into fashion, showed young consumers the new attraction of fashion integrated with science and technology, and the "jacket" with "new products, new images, and new marketing" is moving towards "China's fashion leads the world" Our goal is to set sail.

New category, full of fashion and technology attributes

The business travel science and technology jacket, inspired by maritime technology, is the worthy protagonist of this show. The aircraft carrier commemorative fund jointly launched by Seven Wolves and Watchship Culture and Innovation not only inherits the culture and technology represented by the aircraft carrier, but also embodies the ingenuity of Seven Wolves to pay homage to the power of science and technology with fashionable language.

Since 1990, when a popular jacket was designed and produced using color changing technology, Seven Wolves has always been deeply involved in jacket categories, leading the fashion trend. In 2024, Seven Wolves, which launched the brand renewal, will still start with the strong category jacket, and create a brand new jacket product - business travel technology jacket and aircraft carrier souvenir series, which integrates technological strength and fashion aesthetics and carries cultural connotation, for young consumers who pay attention to diversity and personalization.

In the creation of new series, Seven Wolves has integrated the expression of brand culture and marine culture. The high-tech attributes of aircraft carriers and the response to the complex changing environment in the navigation process have all injected inspiration into product design.

Taking the core product "business travel science and technology jacket" as an example, it not only adopts the full piece adhesive pressing process commonly used in outdoor clothing, but also has the unique seven wolf breathing film to achieve the organic combination of rainproof and breathable functions, which is extremely attractive both in fashion and technology attributes, fully in line with the diversified and personalized aesthetic trend of young people today.

The "air conditioning jacket" also has double-sided properties and sunscreen function. The "A side" is a low-key and simple plain color mosaic, and the "B side" is printed with aircraft carrier elements, which integrates different styles and tonality, more in line with the clothing style of urban young people; The other detachable sleeve jacket also integrates two different wearing methods of long sleeves and short sleeves, so that consumers can change their fashion style freely and enjoy the outdoor sunshine in summer.

The "temperature change jacket" with full scientific and technological properties uses temperature sensitive color change technology. The surface layer of the fabric will change color according to the change of body temperature and ambient temperature, adding more interesting properties to the jacket.

Jacket, renewed and reshaped

The development and construction of aircraft carriers represent China's hard core strength in technological innovation, industrial collaboration, etc; It can be seen from this joint action that as a symbol brand of men's clothing category, Seven Wolves also has a relentless pursuit in science and technology, and hopes to lead Chinese brands to the world with the power of fashion.

In the new era, personality and tolerance, competition and cooperation, challenges and opportunities coexist. Young people are eager to live in a sustainable and peaceful development environment. Brands with cultural connotations and stories can also arouse their resonance and recognition. Seven Wolf Through this cooperation with Kanjian Cultural Innovation, not only the brand's scientific and technological strength and innovation spirit were demonstrated, but also the attitude of Chinese fashion brands was conveyed to young people. At the same time, with the help of the influence of new generation actors and professionals with fashion discourse power, the recognition and goodwill of Seven Wolves among young consumers were further improved.

In 2023, Seven Wolves will become famous in Milan with a new attitude of "jacket" and "scientific symbiosis series super double jacket", so that the world can see the Chinese fashion power represented by Seven Wolves; In the new year, Seven Wolves joined hands with Kanjian Cultural and Creative to jointly launch the aircraft carrier commemorative jacket, so that Chinese young consumers who look at the world face up to see the fashion creativity from Chinese brands. Set sail from an aircraft carrier show, Seven Wolf It is creating a new situation for the brand. The "jacket" looking forward to the future is still on the road of innovation and change, enabling fashion creation with technology, and leading the Chinese men's wear brand to the world stage.