China (Wenzhou) Men'S Wear Festival, Wenzhou International Fashion Festival And CHIC2023 Customization Exhibition (Wenzhou Station) Successfully Concluded

Beat the drum to urge the new sail, and forge ahead to continue the style. On July 28, China (Wenzhou) Men's Wear Festival, Wenzhou International Fashion Festival and CHIC2023 Customization Exhibition (Wenzhou Station) successfully concluded.

From China Garment Association, Zhejiang Provincial Department of Economy and Information Technology, Zhejiang Provincial Department of Commerce, Wenzhou Municipal Government, member units of Wenzhou Garment Industry Chain Office, units of garment industry chain leaders in counties and cities, directors and vice chairmen of Men's Wear Professional Committee of China Garment Association, as well as representatives of advantageous enterprises in China's men's wear industry, representatives of customized leading enterprises and associated enterprises Leaders and guests from various clothing industry associations (merchants), industry chain enterprises, Wenzhou local clothing enterprises and scientific research institutions gathered together to deeply discuss the common prosperity and sustainable development of men's clothing and customization, so as to further strengthen the all-round cooperation and multi field integration of men's clothing industry.

Confidence is more important than gold. Since the outbreak of the epidemic, the global macro-economy and everyone's micro life have been impacted to varying degrees. In this situation, it is particularly important to have an insight into the times and trends, grasp the risks and opportunities, and break the ice with ideas to bring about development breakthroughs. On the 45th anniversary of China's reform and opening up and the 20th anniversary of the implementation of the "August 8th Strategy" proposed by General Secretary Xi Jinping during his tenure in Zhejiang, the event was held in Wenzhou, where the private economy is developed and the men's clothing industry is booming. It is of great significance. It is not only an answer sheet handed over by Wenzhou's men's clothing and customization industry to the national clothing industry, It also shows the fashion charm of Wenzhou and the vitality and vitality of the private economy to the world, which has injected a strong shot into the men's clothing industry to break the fog and regain confidence.

Under the guidance of China Textile Industry Federation, China Garment Association, Zhejiang Provincial Department of Economy and Information Technology, and Zhejiang Provincial Department of Commerce, the event was hosted by the Men's Wear Professional Committee of China Garment Association, the Customization Professional Committee of China Garment Association, Wenzhou Municipal People's Government, the Publicity Department of the CPC Wenzhou Municipal Committee Undertaken by Wenzhou Economic and Information Bureau (Wenzhou Garment Industry Chain Office), Wenzhou Bureau of Commerce, Ouhai District People's Government, and co sponsored by Wenzhou Garment Chamber of Commerce, Wenzhou Elephant City Trade Center Co., Ltd., and Zhejiang Dongou Cultural Tourism Development Co., Ltd.

Everything is updated Conspiracy for the new future of men's wear industry

On the first day of the event, Sun Ruizhe, president of the International Textile Manufacturers Federation and China Textile Industry Federation, Yang Jinchun, executive vice president of the China National Garment Association and president of the China Garment Science and Innovation Institute, Zhang Zhenfeng, deputy secretary and mayor of Wenzhou City, Li Yongwei, chief engineer of Zhejiang Provincial Department of Economy and Information Technology, Shi Aizhu, member of the Standing Committee of Wenzhou Municipal Committee, director of publicity, and head of Wenzhou garment industry chain; Secretary of Wenzhou Ouhai District Party Committee Zeng Ruihua; Liu Yunfeng, deputy secretary of Ouhai District Party Committee and head of Ouhai District, Qiu Guanghe, deputy to the National People's Congress and chairman of Senma Co., Ltd., Chi Huijie, chairman of Wenzhou Garment Chamber of Commerce, Chen Longqiu, chairman of Wenzhou Garment Industry Alliance and chairman of Senxiang Holding Group, doctoral supervisor of Chinese Academy of Fine Arts, vice chairman of China Garment Designers Association Wu Haiyan, the chief expert of the national key humanities and social sciences oriental design project, Zeng Fengfei, the design director of Zeng Fengfei Garment Design Co., Ltd., and other leaders, as well as vice chairmen of business associations, men's wear committees and customization committees from all over the country, well-known brands in men's wear field, high-quality manufacturing enterprises Representatives of e-commerce enterprises and other relevant people jointly attended the opening ceremony of China (Wenzhou) Men's Wear Festival.

Zhang Zhenfeng, Deputy Secretary of Wenzhou Municipal Party Committee and Mayor of Wenzhou, introduced the past glory of Wenzhou men's clothing to the guests, and said that with the upgrading of consumption and the change of consumption concept, Wenzhou will continue to adhere to the road of high-end, branding and internationalization in the future, further improve the original development ability, focus on brand empowerment, improve the business environment, and promote the regional brand of "wear in Wenzhou".

Li Yongwei, chief engineer of Zhejiang Provincial Department of Economy and Information Technology, said: "The clothing industry is one of the pillar industries in Wenzhou. Facing the new market environment in the new era, Wenzhou clothing has faced many difficulties and challenges. It never forgets its original intention, sticks to the product track, and quietly reshapes the clothing industry with high-end and customized. Focusing on personalized and high-quality consumer demand, it introduces high-end design talents, encourages innovation and change, and improves flexibility and speed with digital and intelligent transformation Counter capacity, accelerate the transformation of industry to high-quality development. At the same time, adhere to the route of brand innovation and integration of production and culture, combine cultural design with high-end manufacturing, integrate the supply chain and marketing chain while telling a good story of China, build a new consumption and new scene for Wenzhou merchants, and create a fashion consumption attraction field in Wenzhou. "

Sun Ruizhe, president of the International Textile Manufacturers Federation and the China Textile Industry Federation, pointed out in his speech that since the reform and opening up, Wenzhou's men's clothing industry has always been at the forefront of brand development, international operation, and digital and intellectual transformation. As China embarked on a new journey to comprehensively promote the great rejuvenation of the Chinese nation through Chinese modernization, First, Wenzhou men's clothing should adhere to the future and promote digital and green development; Second, adhere to the value orientation and promote brand and intensive development; Third, we need to adhere to innovation leadership and promote systematic and coordinated development.

Wisdom collusion On the afternoon of the 26th, the 5th China Men's Wear Summit Forum was held in Hall 2 and Hall 3 of Wenzhou Elephant City International Banquet Center. With the theme of "Men's wear industry starts again in the digital intelligence era", the forum invited experts in men's wear field and representatives of well-known brands to gather at the venue to interpret the latest trend of fashionable men's wear, discuss the hot spots of men's wear industry development, and provide practical and grounded solutions for participants.

In this forum, Liu Xin, Deputy Director of the Industry Department of the China Textile Industry Federation and Vice President of the Industrial Economics Research Institute, Wen Wei, Vice President of Yiwen Group and President of Yiwen · China Handicraft Workshop, Wu De, Vice President of Shishi Dadi Group Co., Ltd., Zhao Guohua, General Manager of the Customization Research and Development Center of Baoxiniao Holding Co., Ltd, Xu Bingshun, Director of the R&D Center of China Garment Science and Technology Innovation Research Institute, Zhou Shaoxiong, Vice President of China Garment Association, Chairman of the Professional Committee of Men's Wear, and Chairman of Fujian Seven Wolf Industrial Co., Ltd The themes of "Men's Wear Sales Incremental Point - Image Planning Service System", "Baoxiniao Mass Personalized Customization Factory Construction Experience Sharing", "Digital Transformation Enabling Sustainable Development of Men's Wear Industry", and "Focus and Innovation of Men's Wear Brand in the New Era" were shared, providing a wonderful sharing of witticism and turbulent thoughts for the participants.

On the evening of July 26, the summary and award ceremony of "9.9 Customization Week" of China's clothing industry from 2021-2022 was also held in Hall 2 and Hall 3 of Wenzhou Elephant City International Banquet Center. It is reported that the "9.9 Customization Week" was initiated by the Customization Professional Committee of China National Garment Association in January 2021. It is an annual customization industry quality shopping festival jointly participated by retailers, surface and auxiliary material suppliers, processors and related businesses in the clothing customization industry. This activity has been successfully held for two times, and the third one will be held this year. The official time of the activity is from September 1 to 29, 2023.

On site, 13 enterprises including Solo, Ebon, Lutai, Dayang, Nanshan, etc. were awarded "9.9 Customized Week Apparel Single Product Sales Enterprise"“ There are four awards: 9.9 Customized Zhou Guiguan Customized Store/Online Shop, 9.9 Customized Zhou Gold Surface Accessory Supplier, and 9.9 Customized Zhou Gold Processing Factory.

　　　 Brainstorm and anchor escort to lead new coordinates

On the morning of July 27, 2023, the annual meeting of Men's Wear Professional Committee of China National Garment Association was successfully held. Yang Jinchun, Executive Vice President of China National Garment Association and President of China National Garment Science and Innovation Institute, Jiang Hengjie, Consultant of China National Garment Association, Zhao Yabin, Deputy Secretary General of China National Garment Association and Secretary General of Men's Wear Professional Committee, Zhou Shaoxiong, Vice President of China National Garment Association, Chairman of Men's Wear Professional Committee, and Chairman of Fujian Seven Wolf Industrial Co., Ltd, Chi Huijie, president of Wenzhou Garment Chamber of Commerce, Chen Qixiang, secretary-general of Wenzhou Garment Chamber of Commerce, representatives of local business associations such as the vice chairman of the Men's Wear Professional Committee of China Garment Association and its unit representatives, and representatives of well-known brands, high-quality manufacturing enterprises, and e-commerce enterprises in the men's wear field all over the country attended this annual meeting.

Zhan Weiwei, Senior Project Director of Membership Department of China National Garment Association and Deputy Secretary General of Men's Wear Professional Committee, presided over the meeting.

First of all, Zhao Yabin, Deputy Secretary General of the China National Garment Association and Secretary General of the Men's Wear Professional Committee, summarized the work of the Men's Wear Professional Committee of the China National Garment Association and talked about the work plan for the next year. Zhao Yabin mentioned that in the past two years, the men's wear professional committee has organized a large number of professional activities according to the needs of the industry and enterprises, visited excellent clothing enterprises in Beijing, Tianjin and Hebei, Spain, Italy, Yunnan and Guizhou, successfully carried out many international exchanges and visits, and held the China Men's Wear Summit Forum, the annual meeting of the men's wear professional committee Emerging brand marketing conference, China Garment Supply Chain Conference and other professional conferences.

At the same time, the publication of "Chinese Men's Dress Aesthetics Collection" and the holding of various training courses and seminars have effectively improved the professional level of industry personnel, which has been highly praised and recognized by men's wear enterprises. At the same time, Zhao Yabin also introduced the list of additions and adjustments made by the vice chairman of the Men's Wear Professional Committee.

Chi Huijie, President of Wenzhou Garment Chamber of Commerce, introduced the outstanding achievements of Wenzhou men's wear in the field of spot business wear and e-commerce in recent years from the development and challenges of Wenzhou men's wear industry, and said that the Chamber of Commerce is currently actively connecting the work of enterprises and the government, hoping that Wenzhou's business environment can attract more enterprises to settle in Wenzhou.

Later, Shandong Xinuer Men's Wear Co., Ltd., Ningbo Peiluocheng Group Co., Ltd., Redipol Clothing Co., Ltd., Shandong Ruyi Group, Lihua Fashion (Shenzhen) Co., Ltd., Lutai Textile Co., Ltd., Jieensheng (Zhejiang) Technology Co., Ltd., Qingdao Kute Intelligent Co., Ltd Ningbo Shanshan Co., Ltd. and other vice chairmen and unit representatives made speeches in turn, and made in-depth analysis on the current status, challenges and trends of China's men's wear industry from consumption trends, talent cultivation, design and research, brand building, channel innovation, market development, macroeconomic environment, upstream and downstream collaboration of the supply chain, etc.

Delegates said that at present, China's men's wear industry is on the eve of a major change, and new retail, new channels, new consumption and new ideas are emerging in endlessly. As entrepreneurs, on the one hand, they should always pay attention to the changing retail environment and keep close to the consumption needs of young people, on the other hand, they should also focus on digital change, reduce personnel costs and improve work efficiency. In addition, it is also necessary to cooperate with the upstream and downstream of the industrial chain to integrate high-quality resources from the raw material end, production end and retail end in an all-round way, so as to meet all challenges unknown. The delegates also put forward a number of suggestions for the future work of the Men's Wear Professional Committee, such as hoping that the Committee can have more measures to support the development of brand enterprises and standardize industry standards, strengthen professional training and cross-border exchanges and cooperation, connect with associations, chambers of commerce, government and other resources, so as to better empower the men's wear industry.

In this regard, Zhou Shaoxiong, Vice President of the China National Garment Association, Chairman of the Men's Wear Professional Committee, and Chairman of Fujian Seven Wolf Industrial Co., Ltd., said that in view of the valuable suggestions put forward by the representatives of the members, the future men's wear professional committee will implement relevant projects one by one, such as adding more digital construction content in training, strengthening the link with high-end men's wear enterprises, Promote the better development of upstream and downstream enterprises, etc.

At the same time, Zhou Shaoxiong also said that in the new era, entrepreneurs should reinvent their enterprises with an entrepreneurial mentality. Only the innovation of ideas can keep up with the development of the times and develop products suitable for China's current consumer needs.

Finally, Yang Jinchun, Executive Vice President of China Garment Association and President of China Garment Science and Technology Innovation Research Institute, made a summary speech on the meeting. He said that under the current environment of weak external demand and more intense domestic demand competition in the clothing industry, higher challenges and requirements were put forward for the work of the Men's Wear Professional Committee of the China National Garment Association.

At present, the Men's Wear Professional Committee has made a lot of overall planning and coordination. In the future, it will do a good job of customized services in combination with the needs and characteristics of each enterprise. At the same time, the Professional Committee will also provide enterprises with a better platform for collaboration and communication. I hope that everyone will regain confidence, consolidate products and return to the original brand.

　　 Visits by famous enterprises A new chapter of digital intelligence service

In the afternoon of 27th, under the leadership of the Men's Wear Professional Committee of China National Garment Association, all the guests visited Xiameng Yijie Garment Co., Ltd., Baoxiniao Holding Co., Ltd. and Zhejiang Sima Garment Co., Ltd. to feel the leap forward development brought by technology and intelligent transformation.

Dream. Yijie Clothing Co., Ltd. is a joint venture established in July 2003 by China Xiameng Clothing Co., Ltd. and Ermenegildo Zegna, an international luxury brand. The company has five world-class production lines for suits and one advanced customization line, with an annual production capacity of more than 300000 sets.

Guests visited the enterprise exhibition hall and the production line of high-grade customized suits, and learned about the corporate culture and advanced concepts of Xia Meng Yijie.

At Baoxiniao Holding Co., Ltd., the guests learned that Baoxiniao currently has three production bases in Wenzhou, Shanghai and Hefei, and five business segments, namely Baoxiniao Headquarters, Phoenix International Headquarters, Phoenix Sales Headquarters, Baoniao Headquarters and Baoxiniao Venture Capital.

Among them, Baoxiniao Headquarters meets the dress needs of middle and high-end business people by operating its own brands, including the original brand of Baoxiniao (SAINT ANGELO), professional customized brand SOLOSALI, fashionable British golf brand Henry Grant), cloud wing intelligence. Phoenix International Headquarters meets the diversified fashion needs of customers by introducing, expanding and operating international high-end fashion brands. At present, it mainly operates Korean British leisure brand HAZZYS, French fashion outdoor sports brand LAFUMA, Italian shirt brand CAMICISSIMA Italian luxury brand TOMBOLINI and other brands. Other business sectors also have their own strengths, and each sector develops independently and cooperatively.

In Zhejiang Sima Garments Co., Ltd., guests visited the brand exhibition hall and had a certain understanding of the company's corporate culture and development path.

As a comprehensive private enterprise focusing on multi brand clothing operation and featuring "virtual operation", Sima owns two core clothing brands, "Sima" and "Balabala", which are respectively the leading brands in the field of leisure wear and children's wear in China. The rapid development of Sima is known in the industry as creating "Sima speed" and "Balabala miracle".

The sun and the moon open a new era, and everything opens a new chapter. At a new historical starting point, Wenzhou will take the Men's Wear Festival as an opportunity to seize the opportunity of the development of the times, open up new space for the development of China's men's wear industry and clothing customization industry, promote the coordinated and integrated development of the entire industry chain, implement the informatization and standardization reform of the supply chain, and promote the transformation of clothing enterprises from manufacturing to service-oriented manufacturing.