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From Enterprise To Industry, From Raw Material To Brand To Rebuild Competitive Advantage Of Jeans Industry

2022/5/15 17:12:00 0

　　 Under the situation of multiple overlapping factors such as normalization of epidemic situation and upgrading of consumption, green, environmental protection and health are the inevitable trend of the development of textile industry. As a fashion trend, denim is popular all over the world. However, the traditional cowboy industry has been regarded as a high pollution and high emission industry. How to create a sustainable fashion jeans industry is an urgent problem to be solved.

　　 On May 13, under the guidance of China Cotton Textile Industry Association and sponsored by Lanjing fiber (Shanghai) Co., Ltd., "tannin unlimited Tencel" ™ "New fiber launch" was successfully held online. Starting from the current situation of denim development, the activity shared the latest tannin development trend, and emphatically introduced matte Tencel launched by Lanjing for jeans field ™️ Lyocell and Tencel ™️ Two new products of modal x indigo color fiber lead online partners to jointly unlock the latest green and sustainable tanning wind. A number of industry chain guests were invited to discuss how to strengthen the market competitiveness by combining product innovation, so as to enable the high-quality green development of the industrial chain through collaborative innovation.

　　 Reshape the competitive advantage of denim industry from enterprise to industry

　　 Industrial upgrading, source first. Dai Fuqiang, senior commercial director of China Textile Business Department of Lanjing company, said in his opening speech that over the years, Lanjing has made continuous breakthroughs in the field of sustainable development and launched a number of innovative special fibers suitable for denim series, bringing epoch-making and subversive changes in the denim field. In particular, the latest launch of matte (matte) Tencel ™️ Lyocell and Tencel ™️ Modal x indigo color fiber will bring greater environmental protection value and market value. This year, the world's largest Lyocell fiber plant opened by Lanjing company in Thailand has been put into operation as scheduled. Its rated capacity is up to 100000 tons per year, and the Brazilian wood pulp plant will soon be put into operation. In the fourth quarter of this year, the Nanjing plant of Lanjing will also realize the localization of modal fiber production, with an initial production capacity of 35000 tons. This is an important step for Lanjing to enable the market with special fibers and move towards a zero carbon future. Next, Lanjing will use Tiansi ™ Taking the 30th anniversary of the establishment of the brand as an opportunity, we will join hands with partners in the industrial chain to create a closed-loop economy of sustainable development.

　　 Wang Yao, vice president of China Cotton Textile Industry Association, said that under the background of a new round of global scientific and technological revolution and industrial transformation, the future cotton textile industry will present a new development path in the direction of functionalization, differentiation, intellectualization, greening, specialization, networking, service and capitalization, and the cowboy industry will inevitably follow such a development law. According to the "14th five year plan" development guidance of cotton textile industry, the future product development will pay more attention to environmental protection, comfort, elasticity and functionality. Matte Tencel, launched by Lanjing group, is a new type of Tencel ™️ Lyocell fiber, Tencel ™️ Two new products of modal x indigo color fiber are highly suitable for these demands, which can not only be used in jeans, but also can be creatively applied to a wider range of fields such as home textiles.

　　 From R & D to key application of Lanjing

　　 Over the past 30 years, innovation and sustainable development have been Tiansi ™ The core of brand fiber. Caroline ledl, global product leader of Lanjing and Li Ping, senior product manager of Lanjing in China, introduced Tencel ™ Brand innovation. Matte (Yaguang) Tencel ™️ Lyocell fiber not only has standard Tencel ™ With the excellent characteristics of drapability, natural skin affinity, degradable compost and plant origin, Lyocell fiber also provides customers who like leisure style with a brand-new low gloss indigo choice, which can be applied in a wider range. Tencel with indigo color technology ™ Modal fiber subverts the traditional pattern of indigo denim, and uses the technology of liquid dyed fiber to improve the color fastness (wet state and dry state) of rubbing resistance, obtaining the grade certification of "dark green shirt".

Matte Tencel is used ™ Lyocell fiber

Tencel adopts indigo color technology ™ Modal fiber

　　 How does Lanjing's new products integrate with fashion elements? Wang Xu, design director of fashion trend Department of China Textile Information Center, analyzed the fashion trend of tannin around the four themes of freedom, oasis of happiness, space-time tracing and spiritual environment energy. Under different themes, tannin style has different forms of expression for key appearance and fabric, and matte Tencel launched by Lanjing ™️ Lyocell fiber, Tencel ™️ Modal x indigo color fiber is widely used in the development of tannin fabric. For example, under the theme of freedom, the key appearance and fabric of tannin style emphasize the comfort and natural daily and romantic business leisure. These two fibers have high applicability.

　　 Carey Tricia, head of Lanjing's North American business development, and colleague Michael kininmonth interpreted the global Denim Market and Lanjing Tencel ™ The development background and innovation process of brand fiber. In 1992, it was designed and manufactured by Lyocell in the early stage of production ™” It adopts a unique closed-loop production process, bringing subversive changes to the industry. So far, Tencel ™ The brand is still innovating and developing as always, from standard Tencel ™ Lyocell to Tencel ™ X Yuefei fiber ™ Fiber, zero carbon Tencel ™ Brand fiber, matte Tencel ™️ Lyocell fiber, Tencel ™️ Modal x indigo color fiber and so on, from the perspective of sustainable development of water resources, recycling, biodegradability, composting stability, transparency, climate change and other sustainable development, we have built a unique green product system.

　　 Lanjing global jeans business development manager Xu yaoguo shared Tencel for you ™ Application examples of new fiber products. Matte Tencel ™️ With its unique aesthetic feeling and appearance, Lyocell fiber can be used for women's low-key styling such as dresses, Casual Shirts, jeans and men's matte styling. It has reached cooperation with many factories such as forward denim, santanderina, artistic fabric mills, etc. Tencel ™️ Modal x indigo color fiber can be widely used in jeans, sweaters, knitwear, T-shirt, etc., and has reached deep cooperation with Bossa, Beijiang, in the loop, etc., which can save energy and environmental protection, and provide better denim appearance and washing effect.

　　 Matte Tencel is used ™ Lyocell fiber

　　 Tencel adopts indigo color technology ™ Modal fiber

　　 From raw materials to brands, leading the whole industry chain to co-exist and co-exist

　　 From denim fabric to the end of the global supply chain, every participant in the denim yarn supply chain plays an important role in promoting the development of the global supply chain. In the online discussion, Zhou Xia, vice president of Tianhong (China) Investment Co., Ltd., Wang Zongwen, director and general manager of Guangdong Qianjin denim Co., Ltd., Shi Ciyi, general manager of Changzhou Dongheng printing and dyeing Co., Ltd., and Zhou Rongxing, senior director of supply chain of Zhejiang Senma Garment Co., Ltd., were invited to discuss how to overcome the situation by adjusting product strategy and industrial chain collaborative innovation, Leading the whole industry chain to coexist and prosper together.

　　 From the perspective of brand, Zhou Rongxing, senior director of SEMAR supply chain, pointed out that with the rational return of consumers and the awakening of green environmental protection concept, in recent years, consumers not only pay attention to the cost performance, functionality and experience of products, but also environmental protection, health and safety. SEMAR clothing attaches great importance to the material innovation of products. For the two new products released by Lanjing today, SEMAR has launched different styles of clothing through in-depth cooperation with upstream enterprises, especially in the Balabala brand children's jeans category, which can meet children's higher health, safety and environmental protection needs.

　　 Qianjin cowboy has rich experience and experience in development and innovation in green environmental protection. Wang Zongwen, general manager of Qianjin, believes that the current cowboy industry is facing difficulties and pain points, such as effectiveness to be improved, overcapacity, shortage of young skilled workers, original protection to be strengthened, raw material cost rising and environmental protection reform. The upstream and downstream of the industrial chain should cooperate at multiple levels, carry out deep-seated innovation, and build a collaborative innovation system, We will promote the transformation of products to fine, differentiated, high-end and green products. At present, Qianjin denim has developed a number of new products by using two new fibers introduced by Lanjing. In the future, 80% of Qianjin's products may adopt matte Tencel ™️ Lyocell fiber is upgraded iteratively, while Tencel ™️ Modal x indigo color fiber will be more used in baby denim.

　　 From the perspective of yarn production, Zhou Xia, vice president of Tianhong, thinks that although the industry is facing many difficulties, the textile industry still maintains strong toughness and high confidence. Tianhong will continue to adhere to the differentiated product line, global industrial layout, and sinking service for customers, so as to build a win-win bridge for upstream and downstream cooperation. In view of the two new products launched by Lanjing, Tianhong will carry out product development from the aspects of elasticity, multi-component and differential color spinning, which is believed to have a broader market prospect.

　　 As a representative of printing and dyeing enterprises, Shi Ciyi, general manager of Changzhou Dongheng, believes that Lanjing has great development potential in launching two new products. Dongheng printing and dyeing will develop from the aspects of environmental protection and color fastness, enrich product categories, improve product quality, pay attention to environmental protection and fashion demand, and start from non denim fields such as shirt fabric and dress fabric, Through cleaner production and reducing carbon emissions, a new green fashion road will be created.

　　 Matte Tencel for Lanjing ™️ Lyocell and Tencel ™️ Modal x indigo color fiber two new products, representatives of various links in the industrial chain, from the industry development trend, product development ideas and market application prospects, etc. This forum focuses on the low-carbon, environmental protection and green of the whole industrial chain in the jeans field, which will further enhance the details and stamina of the industrial development, and set off a new fashion of green environmental protection in the jeans field. In Tencel ™ On the occasion of the 30th anniversary of the brand, Lanjing group will launch various activities with the theme of "feel good fibers since 1992" to actively promote the high-quality development of green enabling textile industry chain.