UNIQLO'S Parent Company Fast Sale Group Has A New Move

UNIQLO's parent company, fast retailing group, signed the Microfibre 2030 agreement on Tuesday to test its products and manufacturing processes and contribute data to establish an industry wide database and assessment system aimed at limiting the impact of microfibers on the natural environment. Microfibre 2030 was established by the non-profit international inter industry organization Microfibre alliance * * C. The goal is to attract 250 companies to join by 2030, so as to solve the problem of fiber debris in clothing textiles as soon as possible.

The treatment of fiber debris, the large amount of energy use in the production process and whether it is sustainable are the top priorities of the clothing industry in recent years.

German sportswear brand puma has set the goal of environmental fashion, that is, by 2025, 90% of products will be produced with more sustainable materials, and the consumption of water and chemicals in the whole production chain will be reduced. In addition to puma, there is the New Zealand sneaker brand allbirds. Founded in 2014 by Joey Zwillinger and former New Zealand Football Team International Tim brown, allbirds is positioned as an innovative fashion brand that uses natural and environmentally friendly materials to make products.

Its star product wool sports shoes are made of New Zealand Merino wool, which is not only very comfortable on the upper foot, but also can be directly washed in the washing machine.

With the enhancement of consumers' awareness of environmental protection, more and more environmental protection products enter the market. Not only in the field of sporting goods, luxury goods are also working hard, such as Canada goose's sustainable development goal and Kaiyun group's zero fur target, while some brands have already put into action, such as Hermes' mushroom skin bag.

Experts believe that it is the general trend to upgrade the technology of green environmental protection materials. Some enterprises should not only meet the needs of consumers, but also guide consumers to carry out green consumption and bear more social responsibilities. Consumers' demand for sustainable development and pure natural products will continue to rise over time. Compared with older consumers, young people with more environmental awareness will also become the main driving force for this trend.