2021 High Quality Development Forum Of Dongguan Textile, Clothing And Hat Industry Opened

Southern financial media reporter Zheng Wei, Liu Ningxin reports from Dongguan On September 24, the "2021 Dongguan high quality development forum of textile, clothing and hat industry" hosted by Dongguan Municipal People's government and hosted by Dongguan Municipal Bureau of industry and information technology and Nanfang finance and economics all media group held a grand opening in Dongguan. Representatives from all walks of life from government, industry, University and Research Institute gathered to share the industry's leading trends and discuss industrial reform and Breakthrough Strategies under the great changes.

As the first high-end forum focusing on the development of the whole industry chain of textile, clothing and hat industry in Dongguan during the period of the 14th five year plan, the 2021 high quality development forum of Dongguan textile, clothing and hat industry focuses on "made in China: Reshaping new competitive advantages in the great changes" and "international trade and investment situation and Prospect of textile industry under the new development pattern"“‘ Made in Dongguan ’In depth discussion on 8 topics, such as "quality brand building of textile clothing and hat industry", will help accelerate the digitization, branding, systematization and modernization of Dongguan textile, clothing and hat industry from all-round and multi angle.

LV Chengqi, deputy secretary of Dongguan municipal Party committee and mayor, he Bing, second level inspector of provincial industry and information department, Ren Tianyang, Secretary of the Party committee and chairman of Nanfang finance and economics all media group, and Xu Yingxin, vice president of China Textile Industry Federation, chairman of China Council for the promotion of international trade and executive director of China textile international production capacity cooperation enterprise alliance, attended and delivered speeches, Yu miaojie, Secretary of the Party committee of the National Development Research Institute of Peking University and member of the economic and Trade Policy Advisory Committee of the Ministry of Commerce, and Zhang Yongjun, deputy chief economist of China International Economic Exchange Center, delivered keynote speeches. A number of industry elites discussed together to reshape the new advantages of Dongguan's clothing industry and create a new brand ecology of local textile cluster.

　 Opening a new Bureau: manufacturing industry breaks through and shows industrial chain advantages

As a famous manufacturing city, Dongguan is an important fulcrum to build a modern light industry and textile industry cluster with global competitiveness.

On the afternoon of September 24, the main forum of 2021 Dongguan textile, clothing and hat industry high quality development forum was held in Dongguan Kangdi international hotel. Six keynote speeches and two round table dialogues were set up in the main forum, focusing on the macro situation, cutting-edge trends and advantages of Dongguan, highlighting the problem-oriented and demand-oriented, and accurately exploring the upgrading road of Dongguan textile in the new development environment.

In recent years, the unstable factors of world economic development have increased, unilateralism and trade protectionism are on the rise, and the development advantages and benefits of traditional industries with high degree of export dependence have been continuously narrowed. In the view of Zhang Yongjun, deputy chief economist of China International Economic Exchange Center, "at present, China's manufacturing industry is in the environment of accelerating global industrial chain reconstruction, but the industrial chain reconstruction is a long-term process." this means that China's manufacturing industry may face impact, but it may also occupy the commanding height.

China's manufacturing industry has the advantage of complete industrial system, textile industry is an example. According to the data, since the second quarter of last year, the economic operation of the textile industry has maintained a warming trend with significant marginal improvement. In 2020, the export will be close to 300 billion US dollars, showing strong resilience.

"Over the years, China has adhered to the construction of a strong industrial chain, the supply chain foundation is not relaxed, the supply side structural reform is not slack, and the deepening of transformation and upgrading is unshakable," said Xu Yingxin, vice president of the China Textile Industry Federation and chairman of the textile industry branch of the China Council for the promotion of international trade.

"Under the new environment of global industrial chain reconstruction, Made in Dongguan What are the advantages of? " In Zhang Yongjun's view, building industrial chain is the key word of manufacturing industry development, "global industrial chain reconstruction will generate a lot of investment opportunities, and will also bring opportunities for regional economic cooperation."

As a traditional advantage industry, Dongguan textile, clothing, shoes and hats manufacturing industry has a good industrial foundation and a complete range of manufacturing products, but there are still some shortcomings in the design and development, brand building, domestic marketing and other aspects. Xu Yingxin said that under the new development pattern, the international trade of textile industry is facing new challenges. Under the situation of complex and changeable global epidemic situation and unclear international trade, Dongguan should seize the opportunity of digital economy, promote the integrated development of digital economy and textile industry, and activate industrial upgrading.

In the face of the huge challenges brought by the frequent international trade disputes and the impact of epidemic situation, Dongguan textile, clothing, shoes and hats manufacturing industry and other traditional advantageous industries need to further accelerate the transformation and upgrading, deepen the innovation and development, and integrate into the new development pattern with the domestic big cycle as the main body and the domestic and international double circulation promoting each other.

In 2021, the textile industry will enter the stage of recovery growth. According to the data, from January to July, the added value of China's textile industry above designated size increased by 8.5% year-on-year, basically equating the development level before the epidemic in 2019, with a small increase.

"One of the important reasons why the textile industry is still full of resilience and vitality under the adverse circumstances of the epidemic situation is that we have more than 300 prosperous industrial clusters and professional markets in China," Xu Yingxin said.

According to Yu miaojie, Secretary of the Party committee of the National Development Research Institute of Peking University and member of the economic and Trade Policy Advisory Committee of the Ministry of Commerce, at present, made in China is facing great changes. Dongguan needs to start a new situation in the great changes and continue to take its own road. Innovation is an essential factor. At the same time, Dongguan needs to continue to adhere to the road of industrial agglomeration and realize scale economy.

Explore new road: Dongguan textile and clothing industry accelerates transformation and upgrading

As one of the five pillar industries in Dongguan, the industrial added value of above scale textile, clothing, shoes and hats manufacturing industry in Dongguan will reach 25.160 billion yuan in 2020. It has a number of national textile, clothing, shoes and hats manufacturing bases, such as Dalang Chinese woolen sweater Town, Humen Chinese women's clothing town and Humen Chinese children's wear town Dalangmao weaving two provincial textile and garment industry technology innovation professional town, has a more complete industrial chain and more perfect supporting system.

As a garment brand bred in Dongguan, Yichun represents a group of enterprises looking for brand breakthrough in the new environment. Lan'an, vice chairman of Dongguan Yichun Group Co., Ltd., delivered a keynote speech on "quality brand building of the textile, clothing and hat industry made in Dongguan". He said that the improvement of quality and the construction of brand are interdependent and jointly enable the transformation and upgrading of enterprises.

"The 14th five year plan" of the textile industry development outline proposes that digital resources will provide new opportunities for the textile industry, such as accurate business decision-making, innovation of supply patterns, and independent construction of security and property rights rules; The combination of China's 5g mobile Internet technology and facilities advantages with the characteristics of textile industry cluster development will also strongly support the textile industry to build industrial Internet and smart clusters, and accelerate the formation of a new space for collaborative, efficient and multi-dimensional innovation.

Through the implementation of "digital +", "brand +", "standard +" and "culture +", Dongguan textile, clothing and hat industry Is continuing to write a new glory in the digital age. At the forum, Xu Tianzuo, head of Tencent's wechat clothing industry, delivered a keynote speech on "digital economy empowering textile, clothing and hat industry" and deeply shared the new mode of digital products enabling traditional textile clothing and hat industry to open up the "brand, shopping guide, consumer" efficient communication and transformation link.

In 2021, Caoxian County, Shandong Province, which is mainly engaged in Hanfu industry, has become a "network red town". The total number of playing videos related to shaking sound exceeds 200 million, and it has established the brand of "Caoxian Hanfu" in the whole network. Focusing on the construction of regional brand ecology of textile and garment industry, Hu Chunqing, founder of Caoxian ChenFei Clothing Co., Ltd., shared his thoughts and experiences on building regional clothing brand and constructing textile industry cluster development ecology at the forum.

　 　 Dongguan textile industry chain What are the specific challenges and opportunities for different enterprises in China?

Focusing on the vertical development field of textile, clothing, shoes and hats manufacturing industry, 2021 Dongguan textile, clothing and hat industry high quality development forum held two round table dialogues on the two themes of "breakthrough of domestic products: brand upgrading and inheritance of textile clothing and hat industry" and "re starting of enterprises of textile machinery and new material technology", Dozens of entrepreneur representatives and scholars have jointly discussed how the "made in Dongguan" industry of textile, clothing and hat industry moves towards the high end of the global value chain.

This forum will give full play to the advantages of Dongguan manufacturing city, promote the docking, cooperation, integration and innovation of capital, technology, channels and platform resources with Dongguan's traditional advantageous industries, accelerate the process of digitalization, branding, systematization and modernization of traditional industries, promote the improvement of quality and efficiency of Dongguan textile, clothing, shoes and hats industry cluster, and push the advantageous traditional manufacturing industry to move towards the high end of the value chain.

(author: Zheng Wei, reporter of Nanfang finance and economics, Liu Ningxin, editor: Du Hongyu)