China International Fashion Week: Focus On Disiman.Ling
Reporter Wang Zhenyu
What do you want to see at fashion week? Is it the changeable trend of fashion, the innovation of designers, the sharing of lifestyle, or the "sudden attack" of traffic? With the development of new media and the "rampant" of short video, our life gap is often filled by we media platform. Even fashion may be affected, so the show is not just the resonance field of fashion.
On the evening of September 4, disiman.ling launched its new spring and summer 2022 in the central hall of 751D · park“ "Lu Xianren" appeared in a rose pink tassel suit and cheered. As an original designer brand of Guochao, disiman.ling is born for the fashionable women aged 25-35 with changeable personality. Adhering to the "people-oriented" business philosophy, designer Han Ling has always insisted on independent design, R & D, production and sales. Through avant-garde design, the quality of ingenuity, fashion, personality, the interpretation of all changes incisively and vividly, design sense and quality parallel!
The theme of this season's "awakening horizon" is "awaken the horizon". In an unsafe period, nature shows strong cohesion and healing power, and is eager to pursue freedom and emotional link of slow life. The theme of "awakening horizon" explores in a more inclusive dimension, showing off the daily wear and expressing optimistic and positive fashion attitude. This season presents the colorful color, the fashionable broad type clothing, heals and awakens all the good things in the world.
Series theme visual impact
In the post epidemic era, the formation of new fashion concepts in the future is coming into being. This series uses the comparison of fabric materials and colors, combined with the fashionable thin version. No matter whether it is color overlapping or color block splicing, the colorful colors undoubtedly become the multi-element mixture of fashion trends and arouse consumers' resonance. Rose red is the opening of the whole show, Bring a visual feast.
Series theme "China Red"
Chinese red is the soul of Chinese people. The evolution of the custom of advocating red records the course of Chinese people's mind. After generations of inheritance, precipitation, deepening and sublation, the traditional essence has gradually evolved into the background color of Chinese culture. It symbolizes the national character of enthusiasm, progress and unity, and symbolizes eternity, brightness, vitality, prosperity, warmth and hope. Disiman.ling's red series redefines the classic combination of red and black, and hopes to arouse people's warmth and hope under the epidemic situation.
Series theme "natural healing"
In the turbulent period full of pressure, physical and mental healing has gradually become the focus of people's attention. Under this trend, color is more important than ever before. Calm green and neutral colors of the earth show unique temperament and create a yearning for a better natural life. This theme is aimed at the post-90s generation who are full of love and are representatives of the new feminist fashion style, They have the habit of daily healing and will adjust their mentality to cope with the challenges and instability of life.
Series theme "languid state"
Focusing on leisure time, it is committed to the concept of light feeling and comfort. This theme describes people's desire for soft barrier under the epidemic situation. More and more people begin to seek shelter in clothing. Seasonal fashion will continue to resonate. This series of lazy and comfortable patterns and exquisite details create a fashion that can connect the workplace and leisure sense.
Series theme "logo gene"
Brand logo is closely related to fashion, and will continue to be used in Desi Ling's product design in the future. Logo style pattern will be applied to various types of design through embroidery, printing, and various decorations of metal belt, so as to attract consumers of the times, highlight brand tonality, and create a national tide original designer brand belonging to this era.
Designer Han Ling hopes to interpret the value proposition of "fashion women's wear" through the power of original design, and find the most representative style that can reflect the fashion characteristics, so that women in the new era can really break through themselves and realize the versatility and shape. The main design direction of disiman.ling is the fashionable fabric, pattern and design elements in the season. In terms of technology, the quality of embroidery, nail beads and heavy industry is the core of disiman.ling, which is also the reason why dis 嫚 Ling's clothing is so popular. Over the past ten years, it has gained many loyal fans and gained high recognition from the market. Nie Xiaoyu and Han Meijuan made their final appearance after Lu Xianren. The purpose of women's fashion release may not be the clothing itself, but integrate into the network life of the younger generation and become a new way of life, so as to let the brand run through the fashion life created by designers.
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