Hongdou Shares And ESMOD Reach Strategic Cooperation To Jointly Promote Product Innovation

Comprehensively promote design upgrading and jointly promote product innovation. the near future, Jiangsu Red Bean Industry Co., Ltd The strategic cooperation agreement was signed with ESMOD Beijing. The two sides will take this opportunity to make full use of their respective advantages to carry out all-round strategic cooperation around projects such as the design upgrading of the Red Bean brand and the professional level improvement of the technical team, so as to provide users with better products.

ESMOD Fashion Design Institute in France is the earliest fashion design school in the world“ clothing design ”A preacher of concepts. The school was founded in Paris in 1841 by the famous French tailoring master Mr. Alexis Lavigne, and is now one of the four major fashion design colleges in the world. ESMOD has set up campuses around the world to form unique "design aesthetics" in combination with local culture, and has cultivated a large number of world top designers and plate makers, known as the "cradle of fashion masters" in the industry. As a fashion college with a long history and outstanding contributions, ESMOD is famous in the industry and known as "Harvard of fashion industry". 　　

Beijing is France ESMOD High Fashion Institute Beijing Branch, adhering to the pure French fashion education system, has cultivated a large number of excellent industry practitioners for China's clothing industry. This time, Red Bean has established a strategic partnership with ESMOD Beijing, which will give full play to ESMOD Beijing's high-quality international education resources and professional advantages, focus on product planning and design, highlight the characteristics of scientific and technological comfort, continue to upgrade the consumption experience with the product as the source, and contribute to the upgrading and development of Red Bean men's wear brand. The world-class clothing designers and Chinese clothing enterprises have joined forces to explore clothing, fashion and application in an all-round way. Combining the internationally advanced brand operation and product development concepts, they will inject fresh blood into the development of enterprises.

As the first generation of outstanding men's wear brands in China, the brand of Red Bean Men's Wear under Red Bean Co., Ltd. occupies an important position in the Chinese men's wear consumer market. Focusing on comfortable fabrics for 32 years, and taking becoming an expert in comfortable men's wear as its own responsibility, Red Bean Men's Wear, while continuing to deepen men's wear business and focusing on product research and development, has insight into consumer needs, constantly improved product layout, and focused on creating products that satisfy consumers.

As a well-known clothing brand, in recent years, Red Bean Menswear is also actively exploring new paths of development, forming product differentiation advantages through process innovation and fabric upgrading, and demonstrating the determination of brand transformation and upgrading. The red bean white T2.0, which adopts liquid ammonia process, is newly upgraded, and can still maintain a neat shape after repeated washing; The elastic index of the classic 3D high elastic pants is 3 levels higher than that of ordinary casual pants, which makes them comfortable and free from restrictions; High end customized services and "Red Bean Happiness" wedding series meet the personalized needs of modern consumer groups; Jointly building the Great Wall series with China Great Wall Research Institute shows the collision of international aesthetic and traditional cultural elements. With product innovation as the driving force, every carefully created product of Red Bean Men's Wear is a perfect combination of decades of ingenuity and cutting-edge technology. 　　

Product upgrading is inseparable from technical support and also benefits from the creativity of design. Through the link with international advanced design resources, Red Bean Menswear has implanted international and fashionable genes into the brand development. From the engagement of Italian designer Fabio Del Bianco as a design consultant to participate in the design and development of co branded theme products, to the strategic cooperation with ESMOD Beijing, it has promoted the design innovation and product upgrading of Red Bean men's wear from the source, and seized the market opportunity.

The acceleration of consumption upgrading and the change of consumer groups and consumption patterns have brought huge development potential to domestic garment enterprises. China's garment industry has also entered a new stage of transformation and upgrading. The strategic cooperation between Red Bean and ESMOD Beijing fully reflects the development trend of enterprises' active exploration and continuous innovation in the field of men's wear. Red Bean will give full play to its advantages in supply chain, channels, etc., with the help of ESMOD, promote product development to a new stage, and continue to improve brand competitiveness through product upgrading.