The First Wulin Hanfu Festival With Thousands Of People Helping Yintai Spring Beauty Festival

On April 10, it was Yintai Spring Beauty Festival. Yintai department store and Zhejiang Hanfu Association jointly launched the first Wulin Hanfu festival in Yintai, Wulin. This is also the ninth Hangzhou Hanfu Flower Festival. On the same day, thousands of Hanfu enthusiasts gathered in Hangzhou, and tens of thousands of people were in Yintai studio to enjoy the charm of traditional Chinese culture.

Hanfu is the traditional costume of Han nationality in China. The Han Dynasty clothing shows the national character of soft and quiet, elegant and detached, calm and natural with its plain and natural, soft and smooth, implicit and euphemistic, elegant and fresh temperament; it also shows the vitality and aesthetic taste of the Chinese nation with fine cutting and fine embroidery.

Huachao Festival is a traditional festival of Han nationality to commemorate the birthday of Baihua. This year's first Wulin Hanfu Festival has not only arranged a great prize for the flower Dynasty, but also set up a Hanfu competition and a song made Hanfu show, which is a feast for the eyes. In addition, cooking tea, burning incense, hanging pictures, illustration The Han costume lovers who come to the scene can also experience the "four arts of Song people" and experience the ancient elegant life together.

In recent years, the number of Hanfu enthusiasts in China has increased rapidly. According to authoritative data, the total number of Chinese Hanfu enthusiasts will reach 6.05 million in 2020, which is three times higher than that in 2018. This shows that this group has strong consumption power, high consumption enthusiasm and stickiness.

Yintai department store related person in charge introduced that the Wulin Hanfu Huachao Festival, a thousand people in the same robe, is not only the promotion of traditional Chinese culture. And Yintai department store has been leading the fashion trend for many years.

The day was during the Spring Beauty Festival of Yintai department store. Wulin Yintai has become an ocean of "Hanfu enthusiasts". Many experts in Hanfu circle show up with distinctive Hanfu make-up. The cosmetics counters on the first floor of Wulin Yintai are surrounded by Hanfu lovers wearing long sleeves.

In recent years, Yintai's new retail has opened a new trend of domestic products. From the perspective of the new stores of Yintai department store, the first off-line clothing brand bester, which has attracted the attention of young people, has settled in Yintai, Wulin, Hangzhou; the first store of Guochao beauty brand, Wenling, the col-orist, Zhejiang, and Shuangmei, the high-end beauty brand of Shanghai Jiahua, have successively settled in Yintai department store.