Chic2021: Red Beans Bring Four Brand New Products In Spring And Summer

　　 Comfort upgrade, healthy company!

Red bean brings four brand new products in spring and summer cchic2021

From March 17 to 19, chic2021 (spring) of China International Clothing and apparel Expo (chic2021) bloomed in the National Convention and Exhibition Center (Shanghai). Red beans group with red beans men's wear, red beans home, red beans children's wear, red beans sports four major clothing brands again dazzling attack.

The peak of the epidemic situation has receded, but the epidemic still has a great impact on the life and consumption habits of consumers. It strengthens people's health awareness and safety needs. In 2021, while adhering to the quality, Hongdou Group's textile and garment sector pays more and more attention to comfort and health, so that users have multiple wise choices when pursuing the most in fashion item of "physical and mental comfort, safety and health".

　　 At this service Expo, Hongdou Group has always focused on products 。

Red bean men's wear focuses on bamboo fiber shirt and red bean suit to convey strong red bean sentiment. Bamboo fiber has the functions of natural antibacterial, bacteriostatic, deodorization and so on. It enjoys the reputation of "breathing ecological fiber" and "fiber Queen". It is known as "the most promising healthy fabric in the 21st century". Red bean men's bamboo fiber shirt is made of bamboo fiber + DuPont Sorona environment-friendly polymer fiber blended fabric, which has the moisture absorption and air permeability of bamboo fiber and the elasticity and wrinkle resistance of Sorona elastic silk, giving consideration to comfort and straightness, and integrating aesthetics and practicability. Wearing it, it seems to be able to feel the fresh and comfortable walking through the bamboo forest, so that the body and mind can breathe freely and freely. A gentleman is like a bamboo. He is exposed to the wind and rain. The health and skin friendly characteristics of bamboo fiber shirt show the extraordinary life taste and quality of "standing at thirty and wearing red bean men's clothes".

Red bean home launched baby soft silk bra, quality and beauty fly together. After four years of experience, red bean home baby cotton silk bra adheres to the concept of "focus, extreme, word-of-mouth", takes the beauty and comfort of users as the focus, and uses 3D three-dimensional mold cup and soft silk lining to create a comfortable bra product with both internal and external repair. Silk is a kind of protein fiber. Silk fibroin contains 18 kinds of amino acids beneficial to human body, which is similar to the amino acids contained in human skin. It can help skin maintain the metabolism of lipid membrane on the surface, and take care of the chest with softness, making "external shape, inner softness" become the comfortable choice for women all over the world.

Red bean children's wear brings baby cotton series products, and is familiar with the "health" demands of young parents. In 2021, red bean children's wear launched a series of organic cotton products, baby cotton home clothes, Short Sleeve T, health upgrade, double care. Natural organic cotton, different from conventional cotton and synthetic fiber, has been cultivated carefully for three years without pesticide application, and has obtained gots international organic certification. The product made of organic cotton is more suitable for the baby with sensitive skin. It has soft texture, fits the skin, and has strong water absorption and perspiration. From raw materials to the whole process of control, do not lose the safety and trust of consumers. Organic cotton series products fully embody the product concept of "health, technology and safety" of red bean children's clothing, which coincides with the "healthy" parenting concept of young parents.

　 As a sportswear brand that Hongdou Group decided to start building after a marathon in 2018, red bean sports first appeared on the scene of the clothing Expo, bringing a colorful visual feast 。 "Let Chinese people wear red bean sportswear to participate in national fitness" is the original intention of the birth of red bean sports brand, which aims to convey healthy life concept and attitude to consumers. In 2021, red bean sports takes fashion, simplicity and individuality as its design concept, integrates the current popular design elements, solves the pain points of sports clothes, and creates many beautiful new products. It focuses on the introduction of "3D hip breeches". According to ergonomics, it scientifically distributes the pressure, optimizes the proportion, stabilizes the muscles, tightens the buttocks, feels young, energetic and natural and comfortable, so that every urban woman can work In addition to busy life, through sports to get physical and mental balance, harvest self-confidence and beauty.

In the red bean exhibition area of this Expo, the four brands also brought wonderful live shows in various periods, including new product promotion meeting, silk fabric interactive experience, whole point lottery, live broadcast second kill, red packet rain and other activities, which brought a comprehensive rare experience for the on-site exhibition audience and the audience in front of the screen.

At present, Hongdou's chain brands, such as red bean men's wear, red bean home, red bean children's wear and red bean sports, have opened more than 3500 brand chain stores nationwide, vigorously promoting the construction of smart stores. In the post epidemic era, various brands of ormosia have accelerated their evolution, actively promoted the construction of online and offline integration, and constantly explored changes in the fields of intelligent manufacturing, intelligent logistics and smart retail.

It is reported that on March 12, the foundation of Hongdou intelligent distribution center was officially laid, which is another important measure for enterprises to march to the top of the industry on the basis of the formed agile supply chain platform and omni channel marketing management platform, and become a new benchmark of IOT, digital operation and intelligent distribution industry in China's footwear and clothing industry park.