Data: Analysis On The Operation Of Textile And Garment Professional Market From January To December 2020

In 2020, the new crown pneumonia epidemic will have a far-reaching impact on the textile and garment industry, and will bring great challenges to the professional market format. Under the background of the traditional industry model, China's textile and garment professional market has overcome difficulties, acted in accordance with the situation, has the courage to take responsibility and take the initiative to innovate, showing the professionalism and overall view of the professional market people, realizing the rise against the trend. From January to December, the total turnover of 46 textile and garment specialized markets (including market groups) monitored by the circulation branch reached 1347.783 billion yuan, up 4.93% year on year. In the first half of the year, affected by the epidemic situation, the turnover of the market dropped significantly year on year. With the stable control of the epidemic situation and the online innovation attempt of the professional market, the growth rate of turnover in a single quarter turned from negative to positive in the third quarter, and continued the good situation of the sales peak season in the fourth quarter, and continued to promote the new mode of online and offline integration development. The market transaction was steady and the transformation effect was good, and the smooth ending was achieved.

I. General operation of professional market from January to December 2020

From January to December 2020, the total turnover of 46 textile and garment specialized markets (including market groups) monitored by the circulation branch reached 1347.783 billion yuan, up 4.93% year-on-year. Among them, the turnover of 35 markets decreased year-on-year, with an average decrease of 15.32%; the turnover of 10 markets increased year-on-year, with an average increase of 20.50%; and the turnover of one market was the same as that in 2019.

(1) analysis of market operation efficiency

From the perspective of market operation efficiency, the average operation efficiency of 46 key monitoring markets was 60535.59 yuan / m2, up 4.10% year-on-year; the average shop efficiency was 4.6262 million yuan / shop, up 4.44% year-on-year. 　　

(2) analysis of market regional structure

From the perspective of regional structure, from January to December, among the 46 key monitoring markets, the turnover of specialized markets in the eastern region was 1186.041 billion yuan, up 10.72% year-on-year, accounting for 88.00% of the total turnover of the specialized markets; the turnover of the specialized markets in the central region was 107.315 billion yuan, a year-on-year decrease of 27.40%, accounting for 7.96% of the total turnover of the specialized markets; and that of the western regions was 54.427 billion yuan, a year-on-year increase 91%, accounting for 4.04% of the total turnover of the professional market.

Analysis of regional turnover of 46 key monitoring markets

(3) analysis of circulation hierarchy structure

From the perspective of circulation level, the 46 key monitoring market units include 27 producing area specialized markets and 19 land selling specialized markets. From January to December 2020, the turnover of 27 land-based markets reached 1204.206 billion yuan, accounting for 89.35% of the total turnover, with a year-on-year increase of 8.10%; the turnover of 19 land-based markets was 143577 billion yuan, accounting for 10.65% of the total turnover, with a year-on-year decrease of 15.80%.

2. Data analysis of the fourth quarter of 2020

(1) market demand increased in the fourth quarter

Affected by weather, epidemic situation and other factors, the total demand for goods in the textile and clothing professional market increased in the fourth quarter, and the demand structure changed. The operation was good in a single quarter, and the turnover increased by 30.87% compared with the same period in 2019.

On the one hand, in 2020, China's northern region will enter a cold winter, and most areas will have the lowest temperature for many years. The severe cold weather has brought greater market demand for the "weather watching and eating" winter clothing market. In the fourth quarter, the market demand of thermal insulation products including clothing, home textiles, small commodities increased, especially cashmere products, cotton clothes, down garments, home textiles and other major categories. The sales volume of Puyuan woolen sweater market, Liaoning Xiliu clothing market, Hebei Qinghe cashmere products market and other professional markets in the fourth quarter achieved a large increase in sales. 　　

On the other hand, affected by the sporadic outbreak of the epidemic, the specialized markets in some northeast and Hebei regions were temporarily suspended, and the strong market demand for winter clothing was transferred to other low-risk areas. For example, the Xiliu clothing market in Liaoning Province undertook the customer demand of Shenyang and Changchun business circle, and realized the explosive growth of cotton clothing sales in the fourth quarter, which provided sales for the whole year This will bring about a big improvement.

On the whole, the weather, epidemic situation and other uncertain factors brought unexpected sales peak season to the relatively flat fourth quarter. The market was fully prepared in advance, accurately grasped the situation, actively seized the opportunity, and realized the sales growth.

(2) the popularity of online sales has not decreased

In the first half of 2020, it is the peak of online sales mode innovation in textile and clothing professional market. In order to slow down the impact of market closure on the total business volume, the national professional market began to try various models of online transformation. Through online exhibition, online service, live delivery, cross-border B2B and other channels, the entity business of professional market was moved online, which changed the management style of the market and the sales habits of merchants, and achieved good results. In 2020, Puyuan woolen sweater market, Changshu clothing city and other professional markets have carried out the in-depth integration of online and offline public services, and realized the normalization of live delivery with goods. Innovation attempts have been made in the platform cooperation of industrial belt, live broadcast training, and the cultivation of "online Red boss" and achieved good sales results.

In the second half of the year, the professional market fully resumed business, offline exhibitions, docking activities and other activities resumed. The professional market continued to adhere to the mode of online and offline integrated development, strongly boosted the turnover and accelerated the market recovery. In the fourth quarter, the e-commerce industry ushered in the "double 11" sales cycle with the largest annual flow. The professional market continued the upsurge of online sales, and carried out online retail with live broadcast as the main mode, and achieved good results. For example, Jiangsu Dieshiqiao home textile market, through the coordinated development of Nantong's two home textile market business circles, has achieved good sales performance in the second half of the year, especially the online sales performance, which has become an important growth point of market sales; Hangzhou Sijiqing market, relying on Hangzhou's strong Internet industry advantages and benefiting from the prosperity and development of online Red format, will be realized in the second half of 2020 The obvious growth of network supply has brought positive impact on the promotion of annual turnover.

3. Thinking of professional market in post epidemic Era

(1) the integration and development of online and offline has entered a new stage

In 2020, the new crown epidemic has changed the traditional business model of the textile and clothing professional market. The market and merchants have formed Internet thinking on a large scale, fully adapted to the online sales mode, and after the epidemic situation has been smoothly controlled, the online and offline integration development mode will be continued, from the passive "electric shock" in the past to actively seeking the possibility of online and offline integration, which has stimulated the city Field vitality. In 2020, with the total retail sales of consumer goods falling by 3.9%, the national online retail sales will increase by 10.9%, among which the online retail sales of physical goods will increase by 14.8%. As an important commodity trading channel, online sales show more possibilities, and the online competition of professional market has entered a new stage of development.

(2) market procurement trade has become a new bright spot in foreign trade

In 2020, the Ministry of Commerce, together with the development and Reform Commission, the Ministry of Finance and other seven departments, jointly issued a document and decided to carry out the fifth batch of market procurement trade mode pilot projects in 17 markets. The total number of national market procurement trade mode pilot has reached 31, Liaoning Xiliu clothing city, Zhejiang Shaoxing Keqiao China Light and Textile City, Shandong Qingdao Jimo International Trade City and other professional markets are in the list of new market procurement trade mode pilot. The Ministry of Commerce has actively guided the pilot markets to promote the integration and development of market procurement and cross-border e-commerce and other new business forms to play a superimposed effect and reduce the impact of the epidemic. From January to November 2020, the export value of procurement trade mode in the national market was 639.892 billion yuan, with a year-on-year growth of 33.7%, becoming a new bright spot in foreign trade, and playing a positive role in accelerating the construction of a new development pattern of domestic and international "double cycle".

(3) the origin market has stronger anti risk ability

In 2020, the turnover of 27 land-based markets monitored by the circulation branch increased by 8.10% year-on-year; the turnover of 19 land-based markets decreased by 15.80% year-on-year. Under the overall cold environment of the industry, the origin market showed stronger anti risk ability. As the origin of goods, the origin market, relying on the industrial cluster and taking the professional market as the window, has realized the collaborative operation and rapid response of the whole industrial chain, and has greater decision-making power and faster reaction mechanism in product design, production, marketing and other links. Under the background of increasingly fierce platform competition and supply chain competition, the origin market has shown a strong space for innovation and upgrading, realizing the rise against the trend.