Fashion Express: China (Foshan) Children'S Fashion Design Week Held On December 25

Foshan has more than 6000 children's clothing enterprises and more than 8000 upstream and downstream supporting enterprises, but there is a lack of effective docking platform for resources. China (Foshan) children's wear fashion design week will be held from December 25 to 27 to gather resources from all parties to promote the high-end development of Foshan children's clothing industry. Foshan held a press conference on December 18 to introduce the details of this children's fashion design week.

    According to the press conference, Foshan has more than 6000 children's clothing enterprises and 8000 upstream and downstream supporting enterprises, including more than 1000 children's clothing enterprises with an annual output value of more than 50 million. However, many children's clothing enterprises of manufacturing type still have insufficient copyright protection ability, lack of independent innovation design, lack of strong brands and other problems, so they need to be able to communicate with IP and design , e-commerce and other resources for effective docking platform.

In order to solve the industry pain point, under the guidance of the provincial Copyright Bureau, the Publicity Department of Foshan municipal Party committee (Municipal Copyright Bureau) and the alliance of Chancheng District, zumiao street and national copyright trading center jointly hold China (Foshan) children's fashion design week, which will build a platform to gather resources from all parties, so as to promote the transformation and upgrading of children's clothing industry from design and marketing.

China (Foshan) children's fashion design week will be held in Lingnan pearl gymnasium from December 25 to 27, with an exhibition area of 5000 square meters. This children's wear design week gathered dozens of well-known domestic and foreign animation film and television copyright IP, such as bear haunting, bear paradise, shukebeta, etc., providing greater possibilities for Foshan children's wear enterprises to realize authorized cooperation, improve brand recognition and enhance consumer affinity. In addition, the two cross-border e-commerce platforms of Amazon and Alibaba international station will provide digital marketing, trading, financial and supply chain service support for children's wear enterprises in this children's wear design week.

    Lu Hongxia, Secretary General of Foshan Copyright Protection Association, pointed out at the press conference that children's wear enterprises must experience the test of intellectual property rights if they want to go out. "We have introduced platforms such as Amazon and Alibaba international station, and are also telling all our enterprises that they have not paid attention to copyright, enhanced copyright awareness, reduced mutual piracy and malicious price competition No longer suitable for today's business environment. "

According to the press conference, the organizing committee provides full chain copyright services such as copyright registration and confirmation, EC source digital filing, authorized transaction protection and copyright protection for children's wear enterprises, IP parties and design enterprises participating in the design week and children's wear IP exhibition. Through good copyright protection, the business environment is optimized, and copyright protection is provided for the children's wear industry to "innovate business model and realize deep empowerment".

    Lu Jingxiong, chief of the publishing copyright section of the Publicity Department of Foshan municipal Party committee, believes that doing a good job in copyright work can add value to the industry. "Clothes originally worth 50 yuan are authorized by bears, which may change from 1 million pieces to 5 million pieces, and the price may change from 50 yuan / piece to 80 yuan / piece, or even 150 yuan / piece. As soon as the price increases, the whole industry will benefit, which is the copyright product What's the meaning of industry