Bosden Double 11 War Report: Sales Exceeded 1.5 Billion At 23:59!

As of 23:59 on November 11, bosden's data showed that the sales volume of double 11 had exceeded 1.5 billion mark, and occupied the second place of tmall women's wear list and the third place of tmall men's wear list. The above data is significantly higher than that in 2019, and it is reported that bosden's online sales volume will reach 1 billion in 2019.

It's easy to see from bosden's marketing action of double 11 this year: in addition to the promotion mode of discount and profit giving to consumers, bosden pays more attention to online marketing, and joins hands with Taobao's head anchor Li Jiaqi to face double 11 in an all-round way.

In terms of channel layout, online "realistic", expand sales platform, create "cloud" system, and increase sales rate. As early as 1999, it became China's first clothing brand to enter the Swiss market, and now it has sold well in 72 countries such as the United States, France and Italy. In terms of channels, as of March 31, 2020, the total number of retail outlets of bosden's down jacket business increased by 238 to 4866 compared with the same period last year.

Bosden has been innovating for 44 years. We will not only hire international designers to check on, but also cooperate with designers. In the past year, it has launched the "Summit Series" and "bosden x Gautier designer joint series" designed by Paul Gautier. In February, bosden, as the first Chinese down jacket brand, took part in London Fashion week. So far, bosden has won three of the four international fashion weeks (New York, London, Paris and Milan).