Burberry'S First Store In China Opened In Shenzhen'S Vientiane City

Recently, burberry's first store in China has been set up in Mixc, Shenzhen. The store covers an area of 539 square meters, which is very interactive and provides an integrated space of 10 square meters.

Supported by Tencent, the store is the first social retail boutique in the luxury industry. With the concept of "enjoy the present and enter the future", the store integrates offline and online platforms to bring digital immersive retail experience.

It aims to create an exploration space that can inspire and infect luxury consumers, and enable customers to fully interact with brands and products through novel experiences in stores and social media.

Compared with more than 60 other boutiques that the brand has opened in China, the particularity of Burberry space is not the volume, but the distinctive characteristics of the digital age.

In this boutique, digital technology and the Internet, interactive experience, social behavior and communication, sales and brand promotion and many other factors that will have an important impact on the luxury retail industry in the future have been integrated and utilized.

In addition, the store also has the second Thomas's Cafe in the world, which is a special area for the Burberry community to connect and interact.

This is a multi-purpose community activity place, which can carry out a series of activities such as conversation, seminar, small exhibition and live performance. The Chinese style tea set and cutlery are specially made for Chinese restaurants.

Burberry is a global luxury brand. It was founded in 1856. The company is headquartered in London, UK.