After Watching 00, The Female Taiping Bird Chose Ouyang And Nana To Speak For Him.

Recently, Taiping bird announced the choice of Ouyang Nana endorsement, becoming a hot spot. Why did Taiping bird choose Ouyang and Nana to endorse their products? In this increasingly volatile fashion industry, catching young consumers may be a certainty.

Taiping bird is a comprehensive enterprise group based on the concept of "fast fashion and virtual development", which takes the creativity, design, marketing and brand operation of public fashion as its main business, and is involved in many fields such as international trade, business investment and so on. Taiping bird has been adhering to the mission of "advocating fashion ideas and leading fashion life", grasping the main trend of fashion development, and determined to make "Taiping bird" become "China's first fashion brand".

In 2016, Taiping bird was selected as the representative brand of the national fashion apparel brand. Taiping bird has been building the youth core in recent years to find more efficient communication with the target consumer group. After taking the lead in the layout of the 95 young market, Taiping bird gaze at a younger 00 and open a more focused youth strategy.

Recently, Taiping bird official micro announced that Ouyang and Nana became spokesmen for Taiping bird clothing brand. Ouyang and Nana also became the first PEACEBIRD brand sounding people. They stood together with the brand to convey the attitude of Taiping birds, and explored the topic of young people - embracing change, not restricting, dare to challenge, and pluralistic possibility.

Ouyang, Nana, 20 years old, is also in line with the youth spirit of the brand proposition. For the fashion fashion group with annual sales of over 11 billion 300 million yuan, it is undoubtedly constantly resonating with young people in the era, and listening to youth values, making new integration of quality choices, and also conducive to the promotion of future brand strategy.

It is reported that the Taiping bird dress, which is about to create the brand creation 20th anniversary, will join hands with Ouyang and Nana to jointly issue the theme concept of "20+", which aims to express the infinite possibility of 20 years old and tell the story of young people.

According to the insiders, Taiping bird joined hands with Ouyang and Nana. On the one hand, it can transform fans effect into instant purchasing power. On the other hand, it can strengthen its brand penetration and influence in young groups with its influence and higher traffic heat.

At the same time, Taiping bird expands the social platform through small red books, jitter, and small program live broadcast, making full use of public and private domain traffic to accelerate the integration of various channels. During the "Queen's Day" period, the company realized the total transaction amount of 246 million yuan.

Taiping bird keeps abreast of the trend and focuses on fashion. Through dynamic insight into consumer demand, it quickly applies to product research and development, launches Guofeng series and other best-selling products. At the same time, it collaborate with super IP to launch women's clothing "Mulan" cooperation series, Menswear MISBHV cooperation series, LEDIN magic card maiden cherry joint series, MiniPeace duer A dream cooperation series.

In recent years, the Taiping bird brand has adjusted its style to cater for the new generation of consumer groups, and has made some achievements. In the view of Taiping bird, the brand should be the witness and recorder of the times. From channel to product, and then to presentation, it should be a multi-dimensional three-dimensional concept.