Merchants Actively Adapt To The New Situation, And The Prosperity Of Textile And Clothing Professional Market Rebounded In May

The prosperity monitoring results of China Textile Federation Circulation Branch show that in May 2020, the prosperity index of managers of the national textile and clothing professional market was 51.13, up 0.54 percentage points from 50.59 in April; The business climate index of professional market was 50.13, up 1.21 percentage points from 48.92 in April.

Prosperity of managers and merchants

The data shows that in May, the prosperity indexes of managers and merchants of the national textile and clothing professional market rebounded.

1. Managers' prosperity index rose 0.54 percentage points

Chart 1 List of Managers Index

Data source: Statistics of China Textile Federation Circulation Branch

From the perspective of managers' prosperity index, in the total index, the managers' prosperity index in May was 51.13, 0.54 percentage points higher than April's 50.59; The business environment index was 49.03, up 0.32 percentage points from 48.71 in April.

Among the sub indexes, the total business volume index was 52.58, up 1.61 percentage points from 50.97 in April; The logistics shipment index was 52.58, up 1.61 percentage points from 50.97 in April; The passenger flow index was 52.26, up 0.97 percentage points from 51.29 in April; The door opening rate index was 49.68, down 2.26 percentage points from 51.94 in April; The rental index was 46.77, down 0.65 percentage points from 47.42 in April; The e-commerce sales index was 52.90, up 1.93 percentage points from 50.97 in April.

2. Business climate index rose by 1.21 percentage points

Table 2 List of Merchant Indexes

Data source: Statistics of China Textile Federation Circulation Branch

From the perspective of business climate index, the business climate index in May was 50.13, up 1.21 percentage points from 48.92 in April; The business environment index was 48.83, up 1.28 percentage points from 47.55 in April.

Among the sub indexes, the sales index was 50.90, up 3.14 percentage points from 47.76 in April; The average price index was 49.86, up 3.29 percentage points from 46.57 in April; The profit index was 49.86, up 2.17 percentage points from 47.69 in April; The comprehensive cost index was 49.45, down 0.62 percentage points from 50.07 in April; The inventory index was 50.97, down 0.29 percentage points from 51.26 in April; The e-commerce sales index was 49.72, down 0.42 percentage points from 50.14 in April.

Data analysis

1. The subsequent impact of the epidemic is gradually emerging, and the rent pressure in the professional market is increasing

Since the control of COVID-19 epidemic situation has been basically stable, and China's textile and clothing professional market has fully resumed business, although the market indexes have been repeated, the overall trend is rising, which shows that the daily operation of the professional market and the business activities of merchants are gradually recovering. Compared with other indexes, the rent index of the professional market still shows great pressure. From January to February, the rent index of the professional market directly fell to 29.03 from more than 50 in December 2019. In March, the rent index of the professional market rebounded to 48.39, in April, the rent index of the professional market fell to 47.42, and in May, the rent index of the professional market continued to decline to 46.77, The rental index continues to fall below the 50 boom and bust line and has declined continuously. It can be seen that the subsequent impact of the epidemic has begun to emerge, and first of all, it has been clearly reflected in the rent. The professional market may face more new challenges in the post epidemic era.

2. Merchants actively adapt to the new situation, and the sales situation gradually picks up

In May, three important indexes of merchant sales rebounded. The sales index was 50.90, up 3.14 percentage points from 47.76 in April; The average price index was 49.86, up 3.29 percentage points from 46.57 in April; The profit index was 49.86, up 2.17 percentage points from 47.69 in April. At present, the retaliatory consumption after the epidemic has not arrived. The market merchants have grasped the new situation in time, actively adapted to the current market situation and consumption demand, and realized the gradual recovery of sales by actively adjusting the product structure and innovating the sales channels.

All prediction indexes are lower than 50

The data shows that, for managers, the manager prosperity index in the next period is 49.03, up 0.32 percentage points from 48.71 in April; The business environment index for the next period was 48.71, down 0.32 percentage points from 49.03 in April. In terms of merchants, the business climate index of the next period is 49.03, up 1.34 percentage points from 47.69 in April; The business environment index for the next period was 48.41, up 0.72 percentage points from 47.69 in April. In terms of the prediction index, the four prediction indexes of managers and merchants began to recover slowly after repeated experiences, but they were still below the 50 boom and bust line as a whole, which shows that the market and merchants still lack confidence in the future situation of the industry.

enclosure:

1. Monitoring methods

"Prosperity index of textile and clothing professional market" consists of "manager index" and "merchant index". Using the sampling method, select markets and merchants of different business categories such as clothing, fabrics, home textiles and small commodities nationwide, and fill in the managers' prosperity index questionnaire and merchants' prosperity index questionnaire respectively.

2. Monitoring samples

The managers' prosperity sample consists of 32 professional textile and clothing markets, including Guangzhou Baima Clothing Market, Beijing Tianya Women's Clothing Building, Jiangsu Dieshiqiao Home Textile Market, Shanghai Xinqipu Clothing Market and Liaoning Xiliu Clothing Market. The business prosperity sample consists of more than 150 businesses such as Taotao Clothing, Muzi Straw House, Ruili Hanshi, and Zhedi Clothing.

3. Monitoring period

The boom monitoring cycle shall be monthly, submitted at the end of each month, and released at the beginning of the next month.

4. Index composition

In the "Prosperity Index of Textile and Garment Professional Market", the "manager index" consists of four first level indexes, namely, the current manager prosperity index, the next manager prosperity index, the current business environment index, and the next business environment index; The "current manager prosperity index" consists of six secondary indexes, namely, total business volume index, logistics delivery volume index, passenger flow index, door opening rate index, rent index and e-commerce sales index.

The "merchant index" consists of four primary indexes, namely, the merchant prosperity index of the current period, the merchant prosperity index of the next period, the business environment index of the current period, and the business environment index of the next period; The "merchant boom index of the current period" consists of six secondary indexes, namely sales index, average selling price index, profitability index, comprehensive cost index, inventory index and e-commerce sales index.

5. Exponential analysis

The positive index includes managers' total business volume index, logistics delivery volume index, passenger flow index, merchant opening rate index, rent index, e-commerce sales proportion index and merchant sales index, average selling price index, profitability index, e-commerce sales proportion index. If the positive index exceeds 50, it indicates that the business situation is optimistic, and the greater the value, the more optimistic it will be; The positive index is lower than 50, indicating that the business situation is not optimistic; The smaller the number, the more pessimistic.

The reverse index includes merchant cost index and inventory index. When the cost index exceeds 50, it indicates that the merchant's cost pressure decreases. The larger the value, the smaller the cost pressure; The cost index is lower than 50, indicating that the merchant's cost pressure increases. The smaller the value, the greater the cost pressure. When the inventory index exceeds 50, it indicates that the merchant's inventory pressure decreases. The larger the value, the smaller the inventory pressure; The inventory index is lower than 50, indicating that the merchant's inventory pressure increases. The smaller the value, the greater the inventory pressure.