Suning 818 Business Conference: Content And New Products Into Keywords

Today, suning.com's "burning now" 818 business meeting is held at Nanjing Xu Zhuang Suning headquarters.

It is learnt that in order to better empower businesses, Suning announced the four gameplay matrix. Through the whole scene link, classic drainage play, content grass and other means to create hundreds of millions of traffic entry and precision marketing high conversion.

Meanwhile, the 818 fever Shopping Festival will focus on four key words: social networking, community, content and good goods. In terms of social networking, Suning made use of spelling and fission to form a private domain traffic; in the community, through the linkage line, Suning shop, Suxiao group and retail cloud, the offline traffic was brought online to form the O2O matrix; in content plus good goods, through the durian short video, implying the information of bursting money and attracting users' attention by means of content to achieve a single transformation.

　　 Content play

At present, there are three driving modes in the field of content business: the content of the integrated platform, the platform of content business and the electricity supplier of the content platform. These three models recommend users with high quality shopping content.

In addition, since the beginning of July 24th, suning.com will publish a list of consumer trends in the +8 Vlog+8 list at the content side of the conference. It will broadcast live +8 live quickly, attracting young users to participate, and 1000 other people with goods recommended.

　　 Traffic pool play

According to the understanding of billion power, interesting game is an important way to attract users' participation. During the 818 period, Suning game "little Sue's farm" and "lion lion Meng Meng" will guide users to exchange gold coins for a single transformation through the way of doing tasks. Games can be linked to merchant shops and single products to increase exposure.

During the 818 fever Shopping Festival, "Suning's whale Xi" activities will be synchronized on Suning's eight APP, covering shopping, movie, sports, mother and baby and other large groups. Users only need to collect the designated items in the 818 period, so that they can win the mysterious award at the time of the lottery.

　　 Single product play

During the 818 business meeting, Suning also launched a new supernova plan for bursting hatchery. Not only that, the star labs use all the contents of KOL, star and customized products to carry out the whole channel push; super bullets use Suning's ecological resources to carry out the joint promotion of the whole channel and the whole scene under the online and offline channels; the "Suning magic box" will be added to the visual optimization and intelligent recommendation of the front line, and the top 40% of the new products will enter the new production channel and enjoy the super nova search weighted energy.

　　 Red pack play

It is understood that, in addition to the traditional "818 day red envelopes", "red envelopes rain" and "shopping subsidies", the "818 big Carnival cities" will also be built. Users can get the reward of cloud drilling when they enter the store and pay attention to it and participate in the activities to answer the questions about the brand. This interactive way can promote the participation of the brand and the users.