Enterprises In The Field Of Service Enterprises Will Meet The Demand Of High Growth Local Enterprises.

In recent years, with the gradual announcement of the results of the 2017 garment industry, the industry's high growth has attracted the attention of the industry.

Under the new retail mode of online and offline collaboration with logistics, many garment enterprises including Fujian clothing brands are overweight e-commerce, and force O2O to build their own new channel mode.

Shen Wan Hongyuan a report pointed out that at present, the brand clothing retail recovery is continuing, the industry as a whole keeps warming trend, in its 2017 garment industry performance report is expected, the report pointed out that the textile and garment industry benefited from export warming to maintain growth, the field of electricity supplier is expected to be beautiful.

The resurgence trend of high-end clothing and women's clothing will be more obvious. Among them, the leading companies in the electricity business domain have a high growth rate, and the growth rate of the leading companies will be higher than 30%. The company will have 13 more than the growth rate of more than 30%, including 13 of the companies whose growth rate is less than 30%, including the Fujian clothing brand "nine herdmen" (18% of the growth rate, which is in line with the expectation, the men's clothing recovery is continuing, the trend brand stores are actively expanding), the seven wolves (10% of the growth rate is expected, the channel adjustment is progressively completed), and the life of Luo Lai (growth 10%), Hai Lan's home (growth rate 7%), the growth rate of 7% (7%), the expensive bird (growth rate 6%), the Semir clothing (growth rate 5%) and so on. The report predicts that the key companies in the textile and garment industry will be in the middle of 2017.

The high growth of the electricity supplier is due to the rise of the new retail mode.

At present, both offline retail and online e-commerce have their own advantages and disadvantages.

How to continue to retain the advantages of physical stores and embrace the Internet? This is a big proposition, no matter whether the brand is rooted in the Internet or the traditional brand that looks forward to pformation.

Under such a market background, the "new retail" mode that combines online and offline should be born.

The so-called "new retail" mode is to achieve online, offline and logistics links. The traditional retail enterprises expand the sales scale with the help of the Internet, while reducing the cost of the most expensive stores, complementing the short board and taking advantage of each other's advantages.

While traditional clothing brands provide places for consumers' experience, they should also make full use of the Internet platform to establish real-time interaction with consumers.

Faced with the change of market structure, many Quanzhou brand enterprises seize the opportunity to actively innovate their business models.

In December of last year, Hu signed a joint venture with Affiliated Companies and Li Bingqi.

Through the above contract, tiger capital, Shenzhou collector and Li Bingqi invested 10 million yuan, 6 million yuan and 4 million yuan respectively to set up joint venture company. The joint venture company acquired the online platform V+ platform of van guest technology.

The platform is an electronic business platform, operating from 3C products to luxury goods and other different types of goods, mainly in 85 after the main shopping online crowd.

Under the new retail mode, the tiger has relied on the third party platform of van guest. In just a few years, it has accumulated over 20 million users and thousands of brands. With the advantage of the platform, the tiger has constantly integrated traditional enterprises with Internet technology, and has been aligned with the vertical platforms suning.com and Gome on the 3C platform.

It is understood that tiger will strive to within 3 years to build this platform into China's largest textile platform, covering clothing, household, leather goods, home textiles and other categories.

Users can enjoy the same price service between stores and electric business providers, and open up barriers under the online and offline lines, so that traditional retail brands can be well known by more consumers and realize the "new retail" market pattern under the online and offline businesses.

The relevant officials of tiger capital believe that compared with online e-commerce, the advantage of physical retail stores is to solve the demand of impulse consumption. Experiential consumption has become the magic weapon of traditional retail stores. E-commerce has been interacting with consumers through the network platform, which has effectively saved sales costs and greatly improved the efficiency of shopping.

In this regard, Zhou Shaoxiong, chairman of the seven wolves, also said that now the seven wolves have shifted from the traditional clothing industry to the retail channel service industry and other fields, while actively shaping the brand and building their own culture.

"The development of e-commerce has changed the traditional trading mode. Online platform trading has changed people's consumption patterns.

At present, seven wolves are not only active

Jingdong and other public e-commerce platforms have built their own brand official mall to provide consumers with an omni-directional online consumption experience.

Zhou Shaoxiong said.

It is understood that in 2015,

Online business has undertaken more sales of new products such as outdoor series.

At the same time, as an important channel for the sales of needle and textile products, the needle spinning series has contributed more than 270 million yuan of sales revenue to the company's online business.

In 2015, the business revenue of the company's e-commerce business was about 700 million yuan, an increase of more than 60% over the same period last year.

In 2016, the seven wolves online channel continued to maintain a relatively high growth rate, achieving a total operating income of about 900 million yuan, an increase of over 30% over the same period in 2015, of which the sales income of needle spinning series products was about 400 million yuan, up by more than 50% over the same period last year.

Moreover, the new retail mode of the clothing industry has already become an industry trend.

Recently, the men's clothing brand Hai Lan's home has improved the efficiency of its warehousing and logistics, increased the intensity of Internet advertising, and constantly increased the brand's attempt in the field of IP.

Meanwhile, Ningbo's Taiping bird has been increasing investment in its stores since landing on the A stock market in 2017.

In its prospectus, Taiping bird said it would spend a lot of money on the construction of the electricity supplier and the expansion of its stores.

Or will be the new trend of future sales.

Data show that at present, Taiping bird business has the fastest growth of shopping centers and electricity providers, and the annual compound growth rate of 2013-2015 years sales is 47.51% and 67.29% respectively, becoming the core growth source of the channel side.

The industry pointed out that obviously, the new economy represented by electronic commerce has improved the efficiency of social operation, and various new business models and commercial formats emerge one after another.

This new round of technological revolution may bring about great changes in the future business. The traditional Brand Company has more opportunities to participate in the new mode of change than the social capital by relying on accumulated funds, channels and supply chains.

The winner of this round of change may be the next leader in business.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.