The Series Of Cooperation Between UNIQLO And Loewe Will Be Released This Autumn.

According to the world clothing shoes and hats net, recently

The news of the series continues.

In the last month alone, the brand has been launched for the young market.

Shirt series UT has cooperated with Lego, Kaws and Discovery channels successively.

But that is far from enough.

Yesterday, Loewe creative director, J.W Anderson founder Jonatha Anderson uploaded a copy of her name on her Instagram.

And the picture of the tag of the UNIQLO trademark, and the text "Very Excited (very excited)".

Subsequently, this cooperation was officially announced in UNIQLO's 2017 autumn and winter media preview held in New York, us.

Maybe for many Chinese customers, the name of J.W. Anderson or Jonathan Anderson is a little strange, but mention another of his identity, the creative director of Loewe, you must be impressed. The Loewe Puzzle handbag that has been popular for several seasons is just from his hand, and his personal brand J.W. Anderson has also launched a net red handbag which is known as the "bull devil king" Pierce bag because it is a metal ring.

In fact, apart from being good at making explosions, Anderson has always been well recognized in the fashion industry through its fuzzy gender boundaries and its ability to mix fabrics and elements in design.

In 2013, the LVMH group launched the 29 year old designer as the creative director of its brand Loewe, and was thought to have successfully revived this old Spanish leather product.

Not long ago, his personal brand J.W. Anderson was also caught by LVMH group, which acquired some equity stake in the brand.

In addition, he served as a guest designer of Topshop, a high street brand, and was invited to collaborate with Versace Versus and hip-hop singer A$AP Rocky.

The theme of this series of UNIQLO and J.W. Anderson will focus on the British heritage.

Yuki Katsuta, senior vice president of the fast marketing group of UNIQLO parent company and the director of research and development design of UNIQLO brand, said in a media statement that the traditional British design style and fabric handicraft will be the theme of the joint series's exploration and performance. "The most innovative and innovative brand cooperation with J.W. Anderson in the UK can make the cooperation between the two sides start from tradition and pursue the classic clothing that will not be out of fashion in the evolution of design style and fabric technology."

In fact, around the above theme, UNIQLO inspected "a large number of British designers".

Anderson was born in Northern Ireland and then studied at the London Fashion Institute. After graduation, his career in the UK undoubtedly made him the most suitable person for this theme.

And from UNIQLO in the past and German designer Jil Sander, Japan brand Undercover, France edition Vogue editor Carine Roitfeld, France's former supermodel In s s de la Fressange and the former creative director of the Hermes, the similar cooperation, it will choose to be a partner, also has the overall design style matching degree and my topic degree consideration.

The launch of UT or clothing capsule series with the world-renowned fashion industry is an effort made by UNIQLO to get rid of the inherent impression of "basic funds".

This effort began in 2013 when it changed the brand slogan from "Made for All" to "Lifewear".

Recently, at the opening of the new headquarters in Tokyo and the new series of preview activities, Liu Chi Jing, founder of fast marketing group, has further explained the determination to lead UNIQLO to make adjustments and changes.

At the same time, this approach is also a key component of UNIQLO's global strategy.

We have reported many times that internationalization is very important for UNIQLO, who wants to become the world's first garment manufacturing retailer, and the US market is the top priority.

Therefore, it is easier for the UNIQLO market to accept and recognize UNIQLO's market outside Asia by co operating with designers and fashion people who are influential in the global units.

This is probably why UNIQLO moved the new global media preview event in Tokyo, Japan, to New York, USA - UNIQLO has been making efforts in the United States for its popularity.

After announcing cooperation with Anderson at the scene of the event, Liu well, who was also asking questions from the media, expressed the expectation of cooperation with the American designers. There was only a premise that the designer could make a design that could reflect the concept of both sides and benefit consumers, and not just put the trademark of the two brands together.

Unlike H&M, UNIQLO's designers often focus on long-term multi season development. The series from Jil Sander to +J Carine Roitfeld and In s s de la Fressange have continued for several seasons, which has been extended to men's clothing series in the autumn of 2017, and has once owned a exclusive "series" product line in UNIQLO. As for the company, we have previously reported that he has joined the Paris research and development center of UNIQLO, and is responsible for the design of the newly developed series as director of art.

Therefore, there is reason to expect that J.W. Anderson will also conduct long-term and in-depth cooperation with UNIQLO.

However, the specific information on the series is still fully open, and it can be determined that its product line will cover men's and women's wear and will be listed in the world's designated stores in the autumn of 2017.

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