Is The Sport And Leisure Wind Your Style?

Nowadays people are more comfortable wearing clothes, so the sports and leisure craze has been going on.

More and more brand styles move closer to sports and leisure.

Young people in the United States do not want to pursue the fashion of "looking lazy and casual but not paying attention to their strength". They simply think of leggings, yoga pants and sweater.

Comfortable to wear.

More specifically, the United States children's wear market has even appeared a rough "children's clothing first law": young people love to wear elastic skin care clothes.

In fact, this trend has begun to emerge in the past two years.

Last year's survey conducted by investment bank Piper Jaffray showed that young people turned their attention to healthy and comfortable sportswear: girls from high-income families like wearing Lululemon's children's wear line brand Ivivva's Leggings, while boys like wearing Nike Jordan sportswear and jogging pants.

This can also be seen from the results of these brands: Ivivva contributed 29% of the revenue to the parent brand, which is regarded by analysts as the main driving force of the company.

Just in the first quarter of this year, the world opened 13 new Ivivva stores.

Nike did not unexpectedly become the most popular brand among American teenagers.

Sports and leisure will also be hung in American teenagers.

Piper Jaffray's data also point out that from last year, girls in high-income families in the United States had more love for sportswear than jeans.

Last year, a report also wrote that boys did not want to wear jeans, especially when they used jeans as a formal dress.

This stunned their parents.

After all, jeans are fashionable in the age of popular orthodox trousers.

Sportswear seems to be experiencing the same situation as jeans.

According to British anthropologist Daniel Miller and Sophie Woodward in the book "Blue Jeans", jeans have become the pronoun of "common" (ordinary), and even become an indifference sign when immigrants integrate into local society.

Simply speaking, when you take off your national costume and jeans, you enter a civilized and globalized modern society.

Now, jeans will be a natural thing to you everyday.

Its status is being replaced by more comfortable and casual sportswear.

Unlike fashion bloggers, "even if they do not exercise, they should wear a new look from the gym". Children are more likely to exercise and exercise than adults, and the requirements for skin affinity and clothing are naturally high.

For this reason, children's clothing market rarely has such a strong wash of jeans, and even jeans are becoming more and more soft.

Crewcuts is the American clothing brand J.Crew.

Brand.

Jenny Cooper, her design director, herself is a mother. She said, "I always hear children complain that some clothes restrict their movement."

In addition to selling leggings and other sportswear tailored sportswear, Crewcuts also adds elastic cloth or details to jeans and khaki trousers that still occupy a large market: for example, add a stretch band to jeans, or add more polyester fibers to jeans to make pants more flexible.

Crewcuts launches for children during the school season

Although the economic lifeline is the parents of the child, the children will put forward many requests for their clothes.

A 8 year old girl named Izzy in New York has a set of Leggings criteria: no annoying joints, soft skin and no itch.

Most important of all

Just right.

She said, "it looks strange when you loose."

However, parents still want their children to wear "spirit".

Soft clothes tend to be too careless, especially when they return to school during the school season.