More Than 40 European Luxury Brand Production Bases Will Open To The Outside World.
May 20th ~22,
LVMH
The third public day event, Journ e es Particuli res, will be launched in Europe to provide free access to the leather workshop, perfume laboratory, vineyard and other production bases.
LVMH group CEO and chairman of the board of directors Bernard Arnault's childe Antoine Arnault is the head of this event. He also manages LVMH luxury brand shoes Berluti and luxury cashmere brand Loro Piana.
LVMH this activity is very popular. When it first held in 2011, it attracted nearly 100 thousand visitors and attracted 120 thousand visitors in 2013.
Arnault said that more than 40 brands have agreed to take part in 50 different production sites in France, Italy, Spain, Switzerland, the United Kingdom and Poland.
LVMH France
Le Bon March e
Department store's CEO
Patrice Wagner
The public can visit the kitchen of La Grande Epicerie de Paris gourmet Plaza, and observe the process of making bread and cakes by the public.
The Art Museum of the Louis Vuitton foundation, designed by the famous architect Frank Gehry, is also open to the public.
In recent years, top European luxury goods manufacturers have been trying to convey their craft skills and culture through advertising marketing, shop demonstrations, exhibitions and devices.
LVMH group has only more than 100 production bases in France, and employs nearly 50 thousand employees in Europe, including 23 thousand in France. It has a large luxury brand portfolio, which includes champagne manufacturer Krug and Dom Perignon, France fashion brand Givenchy, Fendi, Dior, leather expert Loewe and Louis Vuitton, Swiss watch maker Tag and E, Poland vodka manufacturer, Scotch Whisky brand, etc.
Arnault said it is the core task of LVMH group to inherit its own brand of craftsman technology.
To expand the social influence of the event, LVMH will also cooperate with social networking sites Instagram and Facebook, through the Internet to present the exhibitors' workshops, craftsmen and live photos, and even provide online virtual exhibition.
The public can book tickets online from March 21st, but about half of the tickets will be distributed on open day.
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