Fierce Competition In Textile And Garment Industry Has Gone Beyond Imitation.

The ancients "see the virtuous and think too much, see not the sage and introspection."

Of course, we must learn to imitate, otherwise we will sink in the ebb and flow and be abandoned by the times.

Imitation is not disgraceful. It is a simple imitation of the East.

Similar to the mobile phone industry.

It is also a situation of hundred schools of thought and a hundred schools of thought contending. Competition is fierce.

For many competitors, there are also some famous star enterprises, such as Shandong Ruyi group, Sheng Hong group and Hai Lan home.

They believe that the number of imitators is no less than that of millet, but the results of many imitators are almost always "imitated, but never surpassed".

The reason is that they do not grasp the real power and core of the strong development of enterprises in the process of imitation.

Shandong Ruyi

And management in the domestic first-class, Sheng Hong Group in science and technology research and development and innovation at the forefront of the same, all of which are difficult for other enterprises to learn, is also worth learning.

To believe that "heroes are hard to replicate", it is far from enough to learn from other enterprises. Only by learning, assimilating, absorbing and recreating can enterprises achieve surpass.

HUAWEI's "glory" series of mobile phones actually imitate millet in the business mode. In the past two years, HUAWEI has set up HUAWEI glory brand business department, and has launched a product that is very similar in terms of performance configuration and price according to the rhythm of the new mobile phone of millet.

Among them, after millet launched the cheap brand new brand "red rice", HUAWEI glory follow-up launched the "free play".

HUAWEI glory brand promotes mobile phone with high configuration and high sense of experience by means of the main performance price ratio and ultra-low price, so as to seize the new needs of young people and adapt to the new changes of the times.

However, unlike millet, HUAWEI's glory is a way of playing.

Besides the "channel space" of the traditional sales channels, 30%-40%, it also gives full play to HUAWEI's strong supply chain management system and strong R & D capability.

HUAWEI spends more than 10 US $100 billion in its R & D investment every year, and continuously focuses on development and innovation from research chips, software, appearance design to hardware endurance capabilities, so that enterprises are at the forefront of technology.

In 2014, HUAWEI became the world's largest international patent company in the year.

These have provided an inexhaustible driving force for HUAWEI's rapid growth and long-term development, and promoted HUAWEI's shipments in the third quarter of this year, with the capacity of mobile phone overcapacity being still 60.9%.

This is also the real reason for HUAWEI's success from imitation to beyond qualitative change.

At this time, textile and garment enterprises can also learn from HUAWEI and millet, relying on technological innovation, product innovation, management innovation, marketing innovation, and constantly explore new market opportunities to meet more social needs.